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Data engineering has grown rapidly in the past decade, leaving many software engineers, data scientists, and analysts looking for a comprehensive view of this practice. With this practical book, you'll learn how to plan and build systems to serve the needs of your organization and customers by evaluating the best technologies available through the
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Testing is a critical discipline for any organization looking to deliver high-quality software. This practical book provides software developers and QA engineers with a comprehensive one-stop guide to testing skills in 10 different categories. You'll learn appropriate strategies, concepts, and practical implementation knowledge you can apply from b
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Get practical advice on how to leverage AI development tools for all stages of code creation, including requirements, planning, design, coding, debugging, testing, and documentation. With this book, beginners and experienced developers alike will learn how to use a wide range of tools, from general-purpose LLMs (ChatGPT, Gemini, and Claude) to code
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If you want to work in any computational or technical field, you need to understand linear algebra. As the study of matrices and operations acting upon them, linear algebra is the mathematical basis of nearly all algorithms and analyses implemented in computers. But the way it's presented in decades-old textbooks is much different from how professi
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The Rust programming language is extremely well suited for concurrency, and its ecosystem has many libraries that include lots of concurrent data structures, locks, and more. But implementing those structures correctly can be very difficult. Even in the most well-used libraries, memory ordering bugs are not uncommon.In this practical book, Mara Bos
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How well does your organization respond to changing market conditions, customer needs, and emerging technologies when building software-based products? This practical guide presents Lean and Agile principles and patterns to help you move fast at scale—and demonstrates why and how to apply these paradigms throughout your organization, rather t
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Don't waste time bending Python to fit patterns you've learned in other languages. Python's simplicity lets you become productive quickly, but often this means you aren't using everything the language has to offer. With the updated edition of this hands-on guide, you'll learn how to write effective, modern Python 3 code by leveraging its best ideas
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Join the technological revolution that's taking the financial world by storm. Mastering Bitcoin is your guide through the seemingly complex world of Bitcoin, providing the knowledge you need to participate in the internet of money. Whether you're building the next killer app, investing in a startup, or simply curious about the technology, this revi
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As Python continues to grow in popularity, projects are becoming larger and more complex. Many Python developers are taking an interest in high-level software design patterns such as hexagonal/clean architecture, event-driven architecture, and the strategic patterns prescribed by domain-driven design (DDD). But translating those patterns into Pytho
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Data is at the center of many challenges in system design today. Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are t
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Your Python code may run correctly, but you need it to run faster. Updated for Python 3, this expanded edition shows you how to locate performance bottlenecks and significantly speed up your code in high-data-volume programs. By exploring the fundamental theory behind design choices, High Performance Python helps you gain a deeper understanding of
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Get the definitive handbook for manipulating, processing, cleaning, and crunching datasets in Python. Updated for Python 3.10 and pandas 1.4, the third edition of this hands-on guide is packed with practical case studies that show you how to solve a broad set of data analysis problems effectively. You'll learn the latest versions of pandas, NumPy,
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Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine o
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Get quick hands-on experience with Google Cloud. This cookbook provides a variety of self-contained recipes that show you how to use Google Cloud services for your enterprise application. Whether you're looking for practical ways to apply microservices, AI, analytics, security, or networking solutions, these recipes take you step-by-step through th
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Why does poor software quality continue to plague enterprises of all sizes in all industries? Part of the problem lies with the process, rather than individual developers. This practical guide provides ten best practices to help team leaders create an effective working environment through key adjustments to their process.As a follow-up to their pop
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On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data.This practical guide shows you h
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C# is undeniably one of the most versatile programming languages available to engineers today. With this comprehensive guide, you’ll learn just how powerful the combination of C# and .NET can be. Author Ian Griffiths guides you through C# 8.0 fundamentals and techniques for building cloud, web, and desktop applications.Designed for experience
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Salary surveys worldwide regularly place software architect in the top 10 best jobs, yet no real guide exists to help developers become architects. Until now. This book provides the first comprehensive overview of software architecture’s many aspects. Aspiring and existing architects alike will examine architectural characteristics, architect
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Until recently, infrastructure was the backbone of organizations operating software they developed in-house. But now that cloud vendors run the computers, companies can finally bring the benefits of agile custom-centricity to their own developers. Adding product management to infrastructure organizations is now all the rage.But how's that possible
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What will you learn from this book?Go from beginner to confident developer as you create apps, games, and real-world projects using C#, .NET 9, and Visual Studio. With this engaging, visual guide, you'll master object-oriented programming, build 3D games in Unity, harness the power of LINQ for data queries, and learn to leverage AI tools in your de
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If you use Linux in development or operations and need a structured approach to help you dive deeper, this book is for you. Author Michael Hausenblas also provides tips and tricks for improving your workflow with this open source operating system. Whether you're a developer, software architect, or site reliability engineer, this hands-on guide focu
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Take your Linux skills to the next level! Whether you're a system administrator, software developer, site reliability engineer, or enthusiastic hobbyist, this practical, hands-on book will help you work faster, smarter, and more efficiently. You'll learn how to create and run complex commands that solve real business problems, process and retrieve
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After decades of relative obscurity, functional programming is finally coming into its own. With concise, easy-to-read code that supports asynchronous, concurrent processing, aspects of functional programming have begun to appear in several traditionally object-oriented languages such as C# and Java. This practical book shows C# programmers how to
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254.15 zł
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Companies today are moving rapidly to integrate generative AI into their products and services. But there's a great deal of hype (and misunderstanding) about the impact and promise of this technology. With this book, Chris Fregly, Antje Barth, and Shelbee Eigenbrode from AWS help CTOs, ML practitioners, application developers, business analysts, da
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Go has rapidly become the preferred language for building web services. Plenty of tutorials are available to teach Go's syntax to developers with experience in other programming languages, but tutorials aren't enough. They don't teach Go's idioms, so developers end up recreating patterns that don't make sense in a Go context. This practical guide p
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The software development ecosystem is constantly changing, providing a constant stream of new tools, frameworks, techniques, and paradigms. Over the past few years, incremental developments in core engineering practices for software development have created the foundations for rethinking how architecture changes over time, along with ways to protec
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Docker and Linux containers have fundamentally changed the way that organizations develop, deliver, and run software at scale. But understanding why these tools are important and how they can be successfully integrated into your organization's ecosystem can be challenging. This fully updated guide provides developers, operators, architects, and tec
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Tap into the wisdom of experts to learn what every programmer should know, no matter what language you use. With the 97 short and extremely useful tips for programmers in this book, you'll expand your skills by adopting new approaches to old problems, learning appropriate best practices, and honing your craft through sound advice.With contributions
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The subject of security never strays far from the minds of IT workers, for good reason. If there is a network with even just one connection to another network, it needs to be secured. RADIUS, or Remote Authentication Dial-In User Service, is a widely deployed protocol that enables companies to authenticate, authorize and account for remote users wh
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Learn how to build complete client-side applications with ClojureScript, the Clojure language variant that compiles to optimized JavaScript. This hands-on introduction shows you how ClojureScript not only has similarities to JavaScript—without the flaws—but also supports the full semantics of its parent language. You’ll delve into
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Take an in-depth tour of core Internet protocols and learn how they work together to move data packets from one network to another. With this updated edition, you’ll dive into the aspects of each protocol, including operation basics and security risks, and learn the function of network hardware such as switches and routers. New chapters exami
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As technology becomes deeply integrated into every aspect of our lives, we’ve begun to expect more emotionally intelligent interactions. But smartphones don’t know if we’re having a bad day, and cars couldn’t care less about compassion. Technology is developing more IQ, but it still lacks EQ.In this book, Pamela Pavliscak
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Sound can profoundly impact how people interact with your product. Well-designed sounds can be exceptionally effective in conveying subtle distinctions, emotion, urgency, and information without adding visual clutter. In this practical guide, Amber Case and Aaron Day explain why sound design is critical to the success of products, environments, and
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In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why
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The venture capital world is often intimidating and hard to navigate, even for the most seasoned entrepreneurs. But it doesn’t have to be. Entrepreneurs who run effective fundraising processes don’t do it by accident. With this book, you’ll learn what it takes to successfully raise a round of funding for your company.Author Kather
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Kerbal Space Program (KSP) is a critically acclaimed, bestselling space flight simulator game. It’s making waves everywhere from mainstream media to the actual space flight industry, but it has a bit of a learning curve. In this book, five KSP nerds—including an astrophysicist—teach you everything you need to know to get a nation
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Leading a fast-growing team is a uniquely challenging experience. Startups with a hot product often double or triple in size quickly—a recipe for chaos if company leaders aren’t prepared for the pitfalls of hyper-growth. If you’re leading a startup or a new team between 10 and 150 people, this guide provides a practical approach t
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Managing people is difficult wherever you work. But in the tech industry, where management is also a technical discipline, the learning curve can be brutal—especially when there are few tools, texts, and frameworks to help you. In this practical guide, author Camille Fournier (tech lead turned CTO) takes you through each stage in the journey
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Bad design is everywhere, and its cost is much higher than we think. In this thought-provoking book, authors Jonathan Shariat and Cynthia Savard Saucier explain how poorly designed products can anger, sadden, exclude, and even kill people who use them. The designers responsible certainly didn’t intend harm, so what can you do to avoid making
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Tap into the wisdom of experts to learn what every engineering manager should know. With 97 short and extremely useful tips for engineering managers, you'll discover new approaches to old problems, pick up road-tested best practices, and hone your management skills through sound advice.Managing people is hard, and the industry as a whole is bad at
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Companies from startups to corporate giants face massive amounts of disruption today. Now more than ever, organizations need nimble and responsive leaders who know how to exploit the opportunities that change brings. In this insightful book, Jean Dahl, a senior executive and expert in the Lean mindset and its methods, demonstrates why you need to e
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Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly t
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Are you satisfied with the way your company responds to IT incidents? How prepared is your response team to handle critical, time-sensitive events such as service disruptions and security breaches? IT professionals looking for effective response models have successfully adopted the Incident Management System (IMS) used by firefighters throughout th
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Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That’s where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their pr
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We organize things. We organize information, information about things, and information about information. Organizing is a fundamental issue in many professional fields, but these fields have only limited agreement in how they approach problems of organizing and in what they seek as their solutions.
The Discipline of Organizing synthesizes insights
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We organize things. We organize information, information about things, and information about information. Organizing is a fundamental issue in many professional fields, but these fields have only limited agreement in how they approach problems of organizing and in what they seek as their solutions.
The Discipline of Organizing synthesizes insights
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We organize things. We organize information, information about things, and information about information. Organizing is a fundamental issue in many professional fields, but these fields have only limited agreement in how they approach problems of organizing and in what they seek as their solutions.
The Discipline of Organizing synthesizes insights
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Augmented Reality (AR) blurs the boundary between the physical and digital worlds. In AR’s current exploration phase, innovators are beginning to create compelling and contextually rich applications that enhance a user’s everyday experiences. In this book, Dr. Helen Papagiannis—a world-leading expert in the field—introduces
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A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.This practical guide teaches you how to create an effective product roadmap, and demonstrates how to
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Do you feel like your thoughts, ideas, and plans are being suffocated by a constant onslaught of information? Do you want to get those great ideas out of your head, onto the whiteboard and into everyone else’s heads, but find it hard to start? No matter what level of sketching you think you have, Presto Sketching will help you lift your game
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How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods
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143.65 zł
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Isn’t table layout something web designers want to avoid? Yes, but rather than use tables for layout, this book is about the ways that tables themselves are laid out by CSS, a process more complicated than it appears. This concise guide takes you on a deep dive into the concepts necessary for understanding CSS and tables in your web layout, i
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Technologists who want their ideas heard, understood, and funded are often told to speak the language of businessâ??without really knowing what that is. This bookâ??s toolkit provides architects, product managers, technology managers, and executives with a shared languageâ??in the form of repeatable, practical patterns and templates&
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To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.In this book, Melissa Perri explains
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Collaboration is key for organizations in the 21st century, yet few business people have been trained to teach this skill. How do you advance ideas in a collaborative way and then communicate them throughout your company? In this practical book, author Gretchen Anderson shows you how to generate ideas with others while gaining buy-in from all level
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.Corporate leaders, marketers, product owners, and designer
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Remember the dawn of the internet or the advent of mobile computing and social media? Yet another digital revolution is now underway. Like its predecessors, blockchains are about to transform the way we live, work, and play, while disrupting entrenched industries and shattering conventional business models.This practical guide takes you past the hy
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If youâ??re an executive, manager, or anyone interested in leveraging AI within your organization, this is your guide. Youâ??ll understand exactly what AI is, learn how to identify AI opportunities, and develop and execute a successful AI vision and strategy. Alex Castrounis,founder and CEO of Why of AI, Northwestern Universit
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Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, chea
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AI is poised to transform every aspect of healthcare, including the way we manage personal health, from customer experience and clinical care to healthcare cost reductions. This practical book is one of the first to describe present and future use cases where AI can help solve pernicious healthcare problems.Kerrie Holley and Siupo Becker provide gu
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Today, investment in financial technology and digital transformation is reshaping the financial landscape and generating many opportunities. Too often, however, engineers and professionals in financial institutions lack a practical and comprehensive understanding of the concepts, problems, techniques, and technologies necessary to build a modern, r
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What people are saying about The New How"How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time."--Seth Godin, author of Linchpin"The New How is informative and provides exciting insights because the suggestions are practical and doable. Merchant gets the new reality--leadersh
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Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers.Author Simon Clatworthy shows you how to transform your organization into one
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160.65 zł
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Many people think leadership is a higher calling that resides exclusively with a select few who practice and preach big, complex leadership philosophies. But as this practical book reveals, what’s most important for leadership is principled consistency. Time and again, small things done well build trust and respect within a team.Using stories
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Your team will change whether you like it or not. People will come and go. Your company might double in size or even be acquired. In this practical book, author Heidi Helfand shares techniques for reteaming effectively. Engineering leaders will learn how to catalyze team change to reduce the risk of attrition, learning and career stagnation, and th
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Many books and courses tackle natural language processing (NLP) problems with toy use cases and well-defined datasets. But if you want to build, iterate, and scale NLP systems in a business setting and tailor them for particular industry verticals, this is your guide. Software engineers and data scientists will learn how to navigate the maze of opt
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220.15 zł
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If you want to build an enterprise-quality application that uses natural language text but aren’t sure where to begin or what tools to use, this practical guide will help get you started. Alex Thomas, principal data scientist at Wisecube, shows software engineers and data scientists how to build scalable natural language processing (NLP) appl
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220.15 zł
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Although service-level objectives (SLOs) continue to grow in importance, there’s a distinct lack of information about how to implement them. Practical advice that does exist usually assumes that your team already has the infrastructure, tooling, and culture in place. In this book, recognized SLO expert Alex Hidalgo explains how to build an SL
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Most of the high-profile cases of real or perceived unethical activity in data science aren’t matters of bad intent. Rather, they occur because the ethics simply aren’t thought through well enough. Being ethical takes constant diligence, and in many situations identifying the right choice can be difficult.In this in-depth book, contribu
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In the modern symphony of business, each section-from the technical to the managerial-must play in harmony. Authors Ron Itelman and Juan Cruz Viotti introduce a bold methodology to synchronize your business and technical teams, transforming them into a single, high-performing unit.
Misalignment between business and technical teams halts innovation.
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As an engineering manager, you almost always have someone in your company to turn to for advice: a peer on another team, your manager, or even the head of engineering. But who do you turn to if you're the head of engineering? Engineering executives have a challenging learning curve, and many folks excitedly start their first executive role only to
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Do you wish the existing books on site reliability engineering started at the beginning? Do you wish someone would walk you through how to become an SRE, how to think like an SRE, or how to build and grow a successful SRE function in your organization?
Becoming SRE addresses all of these needs and more with three interconnected sections: the essen
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Product management naturally incorporates empathy, psychology, and thinking outside the box in pursuit of the best design for products. But how often do you apply those same skills to your relationships with people in your company?By breaking the art of stakeholder management into simple lessons and frameworks, this practical book shows product man
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Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who br
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126.65 zł
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Great engineers don't necessarily make great leaders—at least, not without a lot of work. Finding your path to becoming a strong leader is often fraught with challenges. It's not easy to figure out how to be strategic, successful, and considerate while also being firm. Whether you're on the management or individual contributor track, you need
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126.65 zł
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If you haven't modernized your data cleaning and reporting processes in Microsoft Excel, you're missing out on big productivity gains. And if you're looking to conduct rigorous data analysis, more can be done in Excel than you think. This practical book serves as an introduction to the modern Excel suite of features along with other powerful tools
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Learn how to get started with Futures Thinking. With this practical guide, Phil Balagtas, founder of the Design Futures Initiative and the global Speculative Futures network, shows you how designers and futurists have made futures work at companies such as Atari, IBM, Apple, Disney, Autodesk, Lufthansa, and McKinsey & Company.This book demystif
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For years, companies have rewarded their most effective engineers with management positions. But treating management as the default path for an engineer with leadership ability doesn't serve the industry well--or the engineer. The staff engineer's path allows engineers to contribute at a high level as role models, driving big projects, determining
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Data quality will either make you or break you in the financial services industry. Missing prices, wrong market values, trading violations, client performance restatements, and incorrect regulatory filings can all lead to harsh penalties, lost clients, and financial disaster. This practical guide provides data analysts, data scientists, and data pr
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194.65 zł
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Python was recently ranked as today's most popular programming language on the TIOBE index, thanks to its broad applicability to design and prototyping to testing, deployment, and maintenance. With this updated fourth edition, you'll learn how to get the most out of Python, whether you're a professional programmer or someone who needs this language
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If you’re striving to make products and services that your customers will love, then you’ll need a customer-driven organization. As companies transform their businesses to meet the demands of the digital age, they find themselves grappling with uniquely human challenges. Organizational knowledge becomes siloed, employees move to safegua
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What, exactly, do you know about your body? Do you know how your immune system works? Or what your pancreas does? Or the myriad -- and often simple -- ways you can improve the way your body functions?
This full-color, visually rich guide answers these questions and more. Matthew MacDonald, noted author of Your Brain: The Missing Manual, takes
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Note about this ebook: This ebook exploits many advanced capabilities with images, hypertext, and interactivity and is optimized for EPUB3-compliant book readers, especially Apple's iBooks and browser plugins. These features may not work on all ebook readers.We organize things. We organize information, information about things, and information abou
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152.15 zł
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As the first book for intermediate and advanced users of Google SketchUp, this Cookbook goes beyond the basics to explore the complex features and tools that design professionals use. You'll get numerous step-by-step tutorials for solving common (and not so common) design problems, with detailed color graphics to guide your way, and discussions tha
(143,65 zł najniższa cena z 30 dni)
152.15 zł
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Note about this ebook: This ebook exploits many advanced capabilities with images, hypertext, and interactivity and is optimized for EPUB3-compliant book readers, especially Apple's iBooks and browser plugins. These features may not work on all ebook readers.We organize things. We organize information, information about things, and information abou
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Save time and trouble building object-oriented, functional, and concurrent applications with Scala. The latest edition of this comprehensive cookbook is packed with more than 250 ready-to-use recipes and 1,000 code examples to help you solve the most common problems when working with Scala 3 and its popular libraries.Scala changes the way you think
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Many industry experts consider unsupervised learning the next frontier in artificial intelligence, one that may hold the key to general artificial intelligence. Since the majority of the world's data is unlabeled, conventional supervised learning cannot be applied. Unsupervised learning, on the other hand, can be applied to unlabeled datasets to di
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When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundationa
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126.65 zł
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AI has acquired startling new language capabilities in just the past few years. Driven by the rapid advances in deep learning, language AI systems are able to write and understand text better than ever before. This trend enables the rise of new features, products, and entire industries. With this book, Python developers will learn the practical too
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Get a fascinating and disturbing look into how state and nonstate actors throughout the world use cyber attacks to gain military, political, and economic advantages. In the third edition of this book, cyber warfare researcher Jeffrey Caruso explores the latest advances in cyber espionage and warfare that have emerged on the battlefields of Ukraine
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HTML has been on a wild ride. Sure, HTML started as a mere markup language, but more recently HTML’s put on some major muscle. Now we’ve got a language tuned for building web applications with Web storage, 2D drawing, offline support, sockets and threads, and more. And to speak this language you’ve got to go beyond HTML5 markup an
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Maybe it was the recent Atari 2600 milestone anniversary that fueled nostalgia for the golden days of computer and console gaming. Every Game Boy must ponder his roots from time to time. But whatever is driving the current retro gaming craze, one thing is certain: classic games are back for a big second act, and they're being played in both old a
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Does it seem like your Python projects are getting bigger and bigger? Are you feeling the pain as your codebase expands and gets tougher to debug and maintain? Python is an easy language to learn and use, but that also means systems can quickly grow beyond comprehension. Thankfully, Python has features to help developers overcome maintainability wo
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177.65 zł
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Streaming data is a big deal in big data these days. As more and more businesses seek to tame the massive unbounded data sets that pervade our world, streaming systems have finally reached a level of maturity sufficient for mainstream adoption. With this practical guide, data engineers, data scientists, and developers will learn how to work with st
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Discover how to use the Unity game engine to its full potential for both 3D and 2D game development—from the basics of scripting to useful tricks in gameplay, behavior, and animation. With this problem-solving cookbook, you’ll get started in two ways:First, you’ll learn about the Unity game engine through brief recipes that teach
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Extreme Programming (XP) is a radical new approach to software development that has been accepted quickly because its core practices--the need for constant testing, programming in pairs, inviting customer input, and the communal ownership of code--resonate with developers everywhere. Although many developers feel that XP is rooted in commonsense,
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50.91 zł
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There's nothing like teamwork for making progress on a project, but sharing information and building on each other's successes can be challenging when your team is scattered across the miles. Microsoft's SharePoint helps teams and organizations close the distance. With SharePoint, groups construct web sites specifically for collaboration--sites whe
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Most companies developing software employ something they call "Agile." But there's widespread misunderstanding of what Agile is and how to use it. If you want to improve your software development team's agility, this comprehensive guidebook's clear, concrete, and detailed guidance explains what to do and why, and when to make trade-offs.In this tho
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194.65 zł
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Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experi
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Much in the same way that software transformed business in the past two decades, AI is set to redefine organizations and entire industries. Just as every company is a software company today, every company will soon be an AI company.This practical guide explains how business and technical leaders can embrace this new breed of organization. Based on
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How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy tas
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Traditional intrusion detection and logfile analysis are no longer enough to protect today’s complex networks. In the updated second edition of this practical guide, security researcher Michael Collins shows InfoSec personnel the latest techniques and tools for collecting and analyzing network traffic datasets. You’ll understand how you
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Investors recognize that technology is a powerful tool for obtaining and interpreting financial data that could give them the one thing everyone on Wall Street wants: an edge. Yet, many don’t realize that you don’t need to be a programmer to access behind-the-scenes financial information from Bloomberg, IHS Markit, or other systems foun
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What will you learn from this book?It’s no secret the world around you is becoming more connected, more configurable, more programmable, more computational. You can remain a passive participant, or you can learn to code. With Head First Learn to Code you’ll learn how to think computationally and how to write code to make your computer,
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If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightf
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This is the book to reach for when you're coding on the fly and need an answer now. It's an easy-to-use reference to the core language, with descriptions of commonly used modules and toolkits, and a guide to recent changes, new features, and upgraded built-ins -- all updated to cover Python 3.X as well as version 2.6. You'll also quickly find exact
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Despite popular forays into augmented and virtual reality in recent years, spatial computing still sits on the cusp of mainstream use. Developers, artists, and designers looking to enter this field today have few places to turn for expert guidance. In this book, Erin Pangilinan, Steve Lukas, and Vasanth Mohan examine the AR and VR development pipel
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In a crowded field of data visualization and analytics tools, Tableau Desktop has emerged as the clear leader. This is partly due to its ease of use, but once you dive into Tableau's extensive feature set, you'll understand just how powerful and flexible this software can be for your business or organization.With this handy pocket reference, author
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Java Data Objects revolutionizes the way Java developers interact with databases and other datastores. JDO allows you to store and retrieve objects in a way that's natural to Java programmers. Instead of working with JDBC or EJB's container-managed persistence, you work directly with your Java objects. You don't have to copy data to and from data
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Updated for both Python 3.4 and 2.7, this convenient pocket guide is the perfect on-the-job quick reference. You’ll find concise, need-to-know information on Python types and statements, special method names, built-in functions and exceptions, commonly used standard library modules, and other prominent Python tools. The handy index lets you p
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Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.This book shows you how to validate your initial idea, find the right customers, decide what to build, how to mone
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Data has been a missing part of most academic curriculums for a long time, and we're all being affected. During challenging times, creating a data-informed culture can help you pivot quickly or prevent expensive missteps. Developing a data curious organization will take advantage of the burgeoning data resources available as a result of increasing
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At some point in your career, you'll realize there's more to being a software engineer than dealing with code. Is it time to become a manager? Or join a startup? In this insightful and entertaining book, Michael Lopp recalls his own make-or-break moments with Silicon Valley giants such as Apple, Slack, Pinterest, Palantir, Netscape, and Symantec to
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Advance your Power BI skills by adding AI to your repertoire at a practice level. With this practical book, business-oriented software engineers and developers will learn the terminologies, practices, and strategy necessary to successfully incorporate AI into your business intelligence estate. Jen Stirrup, CEO of AI and BI leadership consultancy Da
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Between major privacy regulations like the GDPR and CCPA and expensive and notorious data breaches, there has never been so much pressure to ensure data privacy. Unfortunately, integrating privacy into data systems is still complicated. This essential guide will give you a fundamental understanding of modern privacy building blocks, like differenti
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Want to turn your mobile device into a musical instrument? Or equip your game with interactive audio, rather than canned samples? You can do it with Pure Data (Pd), an open source visual programming environment that lets you manipulate digital audio in real time. This concise book shows you how to use Pd—with help from the libpd library—
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Portable, powerful, and a breeze to use, Python is ideal for both standalone programs and scripting applications. With this hands-on book, you can master the fundamentals of the core Python language quickly and efficiently, whether you're new to programming or just new to Python. Once you finish, you will know enough about the language to use it in
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HTML and CSS are the workhorses of web design, and using them together to build consistent, reliable web pages requires both skill and knowledge. The task is more difficult if you're relying on outdated, confusing, and unnecessary HTML hacks and workarounds. Author Ben Henick shows you how to avoid those traps by going beyond the standard tips, tri
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Join the digital audio revolution! Tens of millions of users are embracing digital music, and with Digital Audio Essentials, you can, too. Nearly every personal computer built in the last few years contains a CD-burning drive; MP3 and other portable player sales dominate the consumer electronics industry; and new networkable stereo equipment lets y
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How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges.
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