UX for Lean Startups. Faster, Smarter User Experience Research and Design

Spis treści książki

• UX for Lean Startups: Faster, Smarter User Experience Research and Design
• Praise for UX for Lean Startups
• Foreword
• Preface
  • Who Should Read This Book
  • What Is This Book About?
  • How to Use This Book
  • Wed Like to Hear from You
  • Safari Books Online
  • Acknowledgments
• Introduction
  • What Is Lean UX, Anyway?
    • Lean UX Is About Validating Hypotheses
    • Lean UX Is User Centered
    • Lean UX Is Agile
    • Lean UX Is Data Driven
    • Lean UX Is Fast and Cheap (Sometimes)
    • Lean UX Is Iterative (Always)
• I. Validation
  • 1. Early Validation
    • A Market, a Problem, and a Product Walk into a Bar
      • Validating the Problem
      • Validating the Market
      • Validating the Product
    • Some Tools for Early Validation
      • Ethnographic Studies (or, You Know, Listening to Your Users)
        • How you can do it right now
      • Landing-Page Tests
        • How you can do it right now
      • Prototype Tests
        • How you can do it right now
    • Early Validation Isnt the End
    • Loosely Related Rant: Pain-Driven Design
      • What Is Pain-Driven Design?
        • Is there a clever analogy?
        • Does it work before I have a product?
        • What if I already have a product?
        • What if my product is disruptive?
        • What if my customers try to tell me how to fix their problems?
        • How will Pain-Driven Design be misinterpreted?
    • Go Do This Now!
  • 2. The Right Sort of Research at the Right Time
    • Competitor Testing
      • Even Your Competitors Make Mistakes
      • How You Can Do It Right Now
    • Five-Second Tests
      • How You Can Do It Right Now
    • Clickable Prototype Testing
      • How You Can Do It Right Now
    • Guerilla User Tests
      • How You Can Do It Right Now
    • Loosely Related Rant: Shut the Hell Up and Other Tips for Getting Feedback
      • Shut the Hell Up
      • Dont Give a Guided Tour
      • Ask Open-Ended Questions
      • Follow Up
      • Let the User Fail
    • Go Do This Now!
  • 3. Faster User Research
    • Iterate! Iterate! Iterate!
      • How You Can Do It Right Now
    • Stay in the Building
      • How You Can Do It Right Now
    • Unmoderated Testing
      • How You Can Do It Right Now
    • When to Survey
      • How You Can Do It Right Now
    • Loosely Related Rant: Stupid Reasons for Not Doing Research
      • Excuse 1: Its a Design Standard
      • Excuse 2: Company X Does It This Way
      • Excuse 3: We Dont Have Time or Money
      • Excuse 4: Were New; Well Fix It Later
      • Excuse 5: Its My Vision; Users Will Just Screw It Up
      • Excuse 6: Its Just a Prototype to Get Funding
      • Out of Excuses?
    • Go Do This Now!
  • 4. Qualitative Research Is Great...Except When Its Terrible
    • A One-Variable Change
    • A Multivariable or Flow Change
    • Deciding What to Build Next
      • Qualitative Approaches
      • Quantitative Approaches
      • Still Dont Know Which Approach to Take?
    • Loosely Related Rant: If You Build It, Will They Buy It?
      • If I Build It, Will They Buy?
      • What Questions Can Qualitative Research Answer Well?
      • Whats the Best Way to Answer This Question?
      • Are There Other Questions You Cant Answer Qualitatively?
    • Go Do This Now!
• II. Design
  • 5. Designing for Validation
    • Tool 1: Truly Understand the Problem
      • When Is It Safe to Skip This?
    • Tool 2: Design the Test First
      • When Is It Safe to Skip This?
    • Tool 3: Write Some Stories
      • When Is It Safe to Skip This?
    • Tool 4: Talk About Possible Solutions with the Team
      • When Is It Safe to Skip This?
    • Tool 5: Make a Decision
      • When Is It Safe to Skip This?
    • Tool 6: (In)Validate the Approach
      • When Is It Safe to Skip This?
    • Tool 7: Sketch a Few Approaches
      • When Is It Safe to Skip This?
    • Tool 8: Create Interactive Prototypes
      • When Is It Safe to Skip This?
    • Tool 9: Test and Iterate
      • When Is It Safe to Skip This?
    • Loosely Related Rant: Give the Users What They Really Want
      • Ooh! An Example!
        • Why this matters
    • Go Do This Now!
  • 6. Just Enough Design
    • Design the Necessary, Not the Neat
      • What You Should Do Instead
    • Heres Another Example
      • What They Should Have Done
    • Build a Feature Stub
      • What Does This Have to Do with Design?
    • Build a Wizard of Oz Feature
    • Solve Only the Important Problems
      • How You Can Do It Right Now
    • Loosely Related Rant: Stop Worrying About the Cup Holders
      • Visual Design
      • Retention Features
      • Animations
      • Your Feature Here
    • Go Do This Now!
  • 7. Design Hacks
    • Design Patterns
    • Competitive Research
    • User Testing the Competition
    • Consistency
    • Frameworks
    • Theres Probably a Plug-in for That
    • Dont Design It at All
    • Getting Some Professional Help
    • Loosely Related Rant: The Art of the UX Steal
      • They May Not Want Exactly What You Want
      • They Dont Do Exactly What You Do
      • They Can Get Away with It
    • The Right Way to Steal
      • Trust but Verify
    • Go Do This Now!
  • 8. Diagrams, Sketches, Wireframes, and Prototypes
    • Why Diagram?
      • Whats It Good For?
      • How Can You Make One?
    • When Do You Sketch?
      • Whats It Good For?
      • How Can You Make One?
    • Whats a Wireframe, and Why Do You Care?
      • Whats It Good For?
      • How Can You Make One?
    • Do You Have to Make an Interactive Prototype?
      • Whats It Good For?
      • How Can You Make One?
    • So Which Should You Build?
      • Should You Make It Pretty?
    • Loosely Related Rant: Why I Hate Paper Prototypes
      • Screen versus Paper
        • Animations and interactions
        • Testing exploration
        • OK, there are exceptions
    • Go Do This Now!
  • 9. An MVP Is Both M & V
    • The Landing Page
    • The First Iteration
      • Youre Not Done Yet
      • One More Time!
    • Loosely Related Rant: Limited Products versus Crappy Products
    • Go Do This Now!
  • 10. The Right Amount of Visual Design
    • Why Is Visual Design Important in UX?
      • Visuals Enhance Information Design
      • Reinforcing Desired User Actions
      • Visuals Set the Tone
      • Why I Put Off Visual Design
      • How Much Visual Design Do YOU Need?
      • Using Visual Design to Enhance Usability
      • The Smartest Visual Design You Can Do
      • What You Should Do Instead
        • Why you should do this
    • Loosely Related Rant: The Best Visual Design in the World
    • Go Do This Now!
• III. Product
  • 11. Measure It!
    • What Does Measuring Design Entail, Anyway?
      • Why Measure Design?
    • Several Stupid Reasons for Not A/B Testing (and a Couple of Good Ones)
      • It Takes Away the Need for Design
      • Its Useful Only for Small Changes
      • It Leads to Local Maxima
      • It Leads to a Confused Mess of an Interface
      • Design Isnt About Metrics
    • When to A/B Test and When to Research
    • What A/B Testing Does Well
      • What It Does Poorly
      • A Bad Solution
    • What Qualitative Testing Does Well
      • Find the Best of All Worlds
      • Find Out Why Users Are Leaving
      • Save Engineering Time and Iterate Faster
    • How Do They Work Together?
      • Qualitative Testing Narrows Down What You Need to A/B Test
      • Qualitative Testing Generates New Ideas for Features and Designs
      • A/B Testing Creates a Feedback Loop for Researchers
      • Not Sold Yet?
    • Which Metrics Equal Happy Users
      • Retention
      • Revenue
      • NPS (Net Promoter Score)
      • Conversion to Paying
      • Engagement
      • Registration
      • Customer Service Contacts
      • So Which Is It?
    • Loosely Related Rant: Stupid Mistakes People Make When Analyzing Data
      • Statistical Significance
        • The fix
      • Short-Term versus Long-Term Effects
        • The fix
      • Forgetting the Goal of the Metrics
        • The fix
      • Combining Data from Multiple Tests
        • The fix
      • Understanding the Significance of Changes
        • The fix
    • Go Do This Now!
  • 12. Go Faster!
    • Work as a Cross-Functional Team
      • The Waterfall
      • The Cross-Functional Team
    • Combine Product and UX Roles
    • Avoid Engineering When Possible
    • Loosely Related Rant: Ship It Already! Just Not to Everyone at Once
      • The Interactive Prototype
      • The Opt In
      • The Opt Out
      • The n% Rollout
      • The New User Rollout
    • Go Do This Now!
  • 13. The Big Finish
• A. About the Author
• Index
• About the Author
• Copyright

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