Storytelling in Design. Defining, Designing, and Selling Multidevice Products

Spis treści ebooka

• [ Preface ]
• Chapter 1. Why Storytelling Matters
  • How This All Started
  • The Role of Stories Throughout History
  • The Medium of Stories
  • The Role of Personal Storytelling in Day-to-Day Lives
  • Storytelling Today
  • Stories as a Persuasion Tool
  • The Role of Storytelling in Product Design
  • Summary
• Chapter 2. The Anatomy of a Great Story
  • The Architect Analogy of Explaining UX
  • Aristotles Seven Golden Rules of Storytelling
  • The Three Parts to a Story
  • The Art of Dramaturgy
  • What Dramaturgy Teaches Us About Product Design
  • The Circular Nature of Digital Product Experiences
  • Five Key Storytelling Lessons
• Chapter 3. Storytelling for Product Design
  • When Any Device, Used Anywhere and at Any Time, Is Your Starting Point
  • How Traditional Storytelling Is Changing
  • How the Landscape of Product Design Is Changing
  • Changes in Consumer Expectations
  • Summary
• Chapter 4. The Emotional Aspect of Product Design
  • Shouting at the Voice Assistant
  • The Role of Emotion in Storytelling
  • The Role of Emotion in Product Design
  • Emotions and Our Different Levels of Needs
  • Understanding Emotions
  • Situations Where Emotion in Design Can Play a Key Role
  • What Storytelling Can Teach Us About Evoking Emotions in Product Design
  • Summary
• Chapter 5. Defining and Structuring Experiences with Dramaturgy
  • Understanding and Defining Your Product Life Cycle
  • The Role of Dramaturgy in Storytelling
  • The Role of Dramaturgy in Product Design
  • Variations on the Three-Act Structure
  • Applying Sequencing and Mini-Stories to Product Design
  • The Difference Between Acts, Sequences, Scenes, and Shots
  • Understanding Plot Points
  • Plot Points in Product Design
  • Typical Experience Structures of Common Product Life Cycles
  • How to Use Dramaturgy and Plot Points to Define the Narrative Structure of Product Experiences
  • Summary
• Chapter 6. Using Character Development in Product Design
  • Reluctance to Use Personas
  • The Role of Characters and Character Development in Storytelling
  • The Role of Characters and Character Development in Product Design
  • The Different Actors and Characters to Consider in Product Design
  • The Importance of Character Development
  • What Traditional Storytelling Teaches Us About Characters and Character Development
  • Character Definition Versus Character Development Versus Character Growth
  • Tools for Character Definition and Development in Product Design
  • Summary
• Chapter 7. Defining the Setting and Context of Your Product
  • Once Doesnt Mean Always
  • The Role of Setting and Context in Storytelling
  • The Role of Setting and Context in Product Design
  • A Look at Context in Product Design
  • A Definition of Contextual Products and Context-Aware Computing
  • Working Through the Context
  • Embracing the Complexity of Context
  • The Factors and Elements That Make Up Context in Product Design
  • What Storytelling Teaches Us About Setting and Context
  • Summary
• Chapter 8. Storyboarding for Product Design
  • One Document to Capture It All
  • The Role of Storyboarding for Film and TV
  • The Role of Storyboarding in Product Design
  • Using Storyboards to Help Identify the Invisible Problem and/or Solution
  • Creating Storyboards
  • Ways to Incorporate Storyboards into the Product Design Process
  • Summary
• Chapter 9. Visualizing the Shape of Your Product Experience
  • The Website Knows Me and What I Want
  • The Shape of Stories
  • The Shapes of Experiences
  • Two Ways to Define the Shape of an Experience
  • When and How to Visualize an Experience
  • Summary
• Chapter 10. Applying Main Plots and Subplots to User Journeys and Flows
  • The Ideal Journey
  • The Role of the Main Plot and Subplots in Traditional Storytelling
  • The Role of the Main Plot and Subplots in Product Design
  • Types of Subplots
  • What Storytelling Teaches Us About Working with Main Plots and Subplots
  • Summary
• Chapter 11. Theme and Story Development in Product Design
  • Using Real Content
  • The Role of Theme and the Red Thread in Storytelling
  • The Role of Theme and the Red Thread in Product Design
  • Approaches to Developing Your Story in Traditional Storytelling
  • What Storytelling Teaches Us About Theme and Developing Your Product Story
  • Summary
• Chapter 12. Choose-Your-Own-Adventure Stories and Modular Design
  • One Page for Every Athlete
  • CYOA Books and Modular Stories
  • CYOA and Product Design
  • The Case for Modularity in Product Design
  • The Need to Focus on the Building Blocks Rather Than the Page or View
  • Common Patterns in Choice-Based Stories
  • Key Principles from CYOA Structures Applied to Product Design
  • What Product Design Can Learn from CYOA
  • Summary
• Chapter 13. Applying Scene Structure to Wireframes, Designs, and Prototypes
  • The Things That Didnt Fit Above the Fold
  • The Role of Scenes and Scene Structure in Product Design
  • Elements of a Scene
  • Elements That Help Tell the Story of a Page or View
  • What Scenes Teach Us About How to Define the Story of the Page or View
  • Summary
• Chapter 14. Presenting and Sharing Your Story
  • How Storytelling Helped Save the Day
  • The Role of Storytelling for Presenting Your Story
  • What Traditional Storytelling Can Teach Us About Presenting Your Story
  • Summary
• [ Index ]

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