eBay Hacks. Tips & Tools for Bidding, Buying, and Selling. 2nd Edition David A. Karp

Spis treści książki

• eBay Hacks, 2nd Edition
  • SPECIAL OFFER: Upgrade this ebook with OReilly
  • Copyright
  • Credits
    • About the Author
    • Contributors
    • Best eBay Pop-Culture References
      • • This is Spinal Tap.
        • The Simpsons (episode BABF22).
        • Spider-Man 2.
    • Acknowledgments
  • Preface
    • Origins
    • What This Book Isand Isnt
    • Hacking a Dynamic System
    • Practical Matters
      • • Recent web browser.
        • Email account.
        • Email application.
        • Control over your spam filter.
        • The ability to tilt your head to the left.
        • A digital camera.
        • A credit card.
        • Fun.
    • Getting Started with the Code in This Book
      • HTML
      • JavaScript
      • Perl
    • Using Code Examples
    • How This Book Is Organized
      • Hacks for All
      • Hacks for Buyers
      • Hacks for Sellers
      • Hacks for Developers
    • How to Use This Book
    • Conventions Used in This Book
    • How to Contact Us
    • Safari Enabled
    • Got a Hack?
  • 1. Diplomacy and Feedback
    • 1.1. Hacks 19
      • 1.1.1. Leaving Feedback
        • 1.1.1.1. Positive.
        • 1.1.1.2. Negative.
        • 1.1.1.3. Neutral.
    • Hack #1. Appraise an eBayer's Reputation
      • 1.2.1. Digging Deeper
      • 1.2.2. Search for Specific Comments
      • 1.2.3. Distill Negative and Neutral Comments
      • 1.2.4. See Also
    • Hack #2. Use Prefabricated Feedback
      • 1.3.1. Feedback for Multiple Auctions
      • 1.3.2. Right-Click-o-Rama
      • 1.3.3. Feedback for International Users
      • 1.3.4.
    • Hack #3. Avoid Negative Feedback
      • 1.4.1.
        • 1.4.1.1. A buyer's expectations weren't met.
        • 1.4.1.2. Deadbeat bidder.
        • 1.4.1.3. Communication breakdown.
        • 1.4.1.4. Retaliation.
      • 1.4.2. Etiquette and Netiquette
      • 1.4.3.
    • Hack #4. Receive Feedback Notifications
    • Hack #5. Reply and Follow Up to Feedback
      • 1.6.1. First Reply to Feedback
      • 1.6.2. Follow Up to Feedback
        • 1.6.2.1. Damage control.
        • 1.6.2.2. Correct a mistake.
        • 1.6.2.3. Continue the conversation.
    • Hack #6. Withhold Feedback
      • 1.7.1. Who Goes First
      • 1.7.2. If There's Doubt
      • 1.7.3. Just in Case
    • Hack #7. Remove Unwanted Feedback
      • 1.8.1. Mutual Feedback Withdrawal
      • 1.8.2. SquareTrade
    • Hack #8. Improve Your Trustworthiness Quickly
      • 1.9.1. Newbie Buyers
      • 1.9.2. Newbie Sellers
      • 1.9.3. ID Verify
      • 1.9.4. Negative Feedback
    • Hack #9. What to Do When Your Email Doesn't Get Through
      • 1.10.1.
        • 1.10.1.1. Contact an eBay Member form.
        • 1.10.1.2. Use a different ISP.
        • 1.10.1.3. Look in the auction description
        • 1.10.1.4. See where the member's photos are hosted.
        • 1.10.1.5. About Me.
        • 1.10.1.6. Modify your own photos.
        • 1.10.1.7. Piggyback on PayPal.
        • 1.10.1.8. Alternate PayPal email address.
        • 1.10.1.9. File a dispute.
        • 1.10.1.10. Additional contact information.
      • 1.10.2.
  • 2. Searching
    • 2.1. Hacks 1024
    • Hack #10. Focus Your Searches with eBay's Advanced Search Syntax
      • 2.2.1. Excluding Unwanted Results
      • 2.2.2. Save Time and Typing with Wildcards
      • 2.2.3. Performing OR Searches
      • 2.2.4. Looking for Phrases
    • Hack #11. Control Fuzzy Searches
      • 2.3.1. Search, Literally
      • 2.3.2. Punctuation
    • Hack #12. Jump In and Out of Categories While Searching
      • 2.4.1. Search Within a Category
      • 2.4.2. Categorize Your Search
        • 2.4.2.1. Up.
        • 2.4.2.2. Down.
        • 2.4.2.3. Anywhere.
      • 2.4.3. Bookmark a Category
      • 2.4.4. See Also
    • Hack #13. Tweak Search URLs
      • 2.5.1. Auction/Listing Pages
      • 2.5.2. Feedback/Member Profile pages
      • 2.5.3. Search Results and Category Listings
      • 2.5.4. View a Seller's Other Items
      • 2.5.5.
    • Hack #14. Find Similar Items
      • 2.6.1. How It Works
      • 2.6.2. Hacking the Hack
    • Hack #15. Search for Selected Text
      • 2.7.1.
      • 2.7.2.
    • Hack #16. Open Search Results in a New Window
      • 2.8.1. The Hack
      • 2.8.2.
      • 2.8.3.
      • 2.8.4. The Greasemonkey Approach
      • 2.8.5.
    • Hack #17. Decipher Title Acronyms
      • 2.9.1. Interpreting Condition
      • 2.9.2. Look It Up
    • Hack #18. Search by Seller
      • 2.10.1. View Seller's Other Items
      • 2.10.2. Expand Your Search
      • 2.10.3. eBay Stores
      • 2.10.4. The Obvious
      • 2.10.5.
    • Hack #19. Search Internationally
      • 2.11.1. Expanding Your Search
        • 2.11.1.1. Within your own localization
        • 2.11.1.2. All items available to your country
        • 2.11.1.3. All items, everywhere
      • 2.11.2. Making Sure the Seller Will Ship to You
      • 2.11.3. Viewing Foreign Categories
      • 2.11.4. Excluding Foreign Items
    • Hack #20. Save Your Searches
      • 2.12.1. Favorite Searches
      • 2.12.2. Quick and Dirty
      • 2.12.3. A Little Spit and Polish
      • 2.12.4.
    • Hack #21. Create a Search Robot
      • 2.13.1. Constructing the Robot
      • 2.13.2. The Code
      • 2.13.3.
      • 2.13.4. Running the Hack
      • 2.13.5.
        • 2.13.5.1. Search titles and descriptions.
        • 2.13.5.2. Add more information.
        • 2.13.5.3. Add gallery thumbnails.
        • 2.13.5.4. Send mail on Linux, Unix, Mac OS X
        • 2.13.5.5. Consolidate multiple searches
        • 2.13.5.6. Automatically watch new listings
    • Hack #22. Find Items by Shadowing
      • 2.14.1. Prevent Bidders from Shadowing You
    • Hack #23. Keep Tabs on eBay with the eBay Toolbar
      • 2.15.1.
        • 2.15.1.1. Search.
        • 2.15.1.2. Bid Alerts.
        • 2.15.1.3. Watch Alerts.
        • 2.15.1.4. Outbid Alerts.
        • 2.15.1.5. Account Guard.
        • 2.15.1.6. Maybe you just like toolbars.
    • Hack #24. Post a Want Ad
      • 2.16.1.
        • 2.16.1.1. Sell something.
        • 2.16.1.2. Use your About Me page.
        • 2.16.1.3. Advertise off-eBay.
  • 3. Bidding
    • 3.1. Hacks 2541
      • 3.1.1. Proxy Bidding
    • Hack #25. Sniff Out Dishonest Sellers
      • 3.2.1. If It Sounds Too Good to Be True
      • 3.2.2. The Inflated Shipping Scam
      • 3.2.3. Quick to Unload?
      • 3.2.4. There's Less Than Meets the Eye
      • 3.2.5. Hostile Takeover
        • 3.2.5.1. Private Auction.
        • 3.2.5.2. Restrictive payment methods.
        • 3.2.5.3. Unspecified or mismatched item location.
        • 3.2.5.4. Eager to sell.
      • 3.2.6. Taking Matters into Your Own Hands
    • Hack #26. Snipe It Manually
      • 3.3.1. With Seconds to Spare
      • 3.3.2. Contingency Plans
      • 3.3.3. See Also
    • Hack #27. Snipe It Automatically
      • 3.4.1. The Catch
      • 3.4.2. Put eSnipe on Your Toolbar
      • 3.4.3. Alternatives to eSnipe
        • 3.4.3.1. Bidnapper.com.
        • 3.4.3.2. JustSnipe.com.
        • 3.4.3.3. StealthBid.com.
      • 3.4.4.
    • Hack #28. Snipe It Conditionally
      • 3.5.1. Contingency Sniping
    • Hack #29. Keep Track of Auctions Outside of eBay
      • 3.6.1. Using eBay's Tracking Tools
      • 3.6.2. If You Want It Done Right
        • 3.6.2.1. Limited number.
        • 3.6.2.2. No long-term history.
        • 3.6.2.3. Can't watch closed items.
        • 3.6.2.4. No prioritization.
        • 3.6.2.5. No customization.
      • 3.6.3. The Link
      • 3.6.4. The Code
      • 3.6.5. Running the Hack
      • 3.6.6. Hacking the Hack
        • 3.6.6.1. Add some spice.
        • 3.6.6.2. Add more levels.
        • 3.6.6.3. Add more links.
        • 3.6.6.4. Add more users.
        • 3.6.6.5. Add more information.
        • 3.6.6.6. Speed things up.
        • 3.6.6.7. Customize the pop up.
    • Hack #30. Take Advantage of Bid Increments
      • 3.7.1. Outbidding the High Bidder
      • 3.7.2. Taking It One Step Further
    • Hack #31. Manipulate Buy It Now Auctions
      • 3.8.1. Start with the Obvious
      • 3.8.2. Undercut the Buy It Now Feature
      • 3.8.3. Let's Make a Deal
        • 3.8.3.1. "Do you have a Buy It Now price for this item?"
        • 3.8.3.2. "Would you consider adding a Buy It Now price to this auction?"
        • 3.8.3.3. "Would you be willing to end the auction early for $250?"
        • 3.8.3.4. "Would you sell me the item for the current bid price?"
        • 3.8.3.5. "I'll give you 50 bucks for it."
        • 3.8.3.6. "What would it take to end the auction early?"
        • 3.8.3.7. By the book.
        • 3.8.3.8. Become the high bidder.
        • 3.8.3.9. Under the table.
      • 3.8.4.
    • Hack #32. Retract Your Bid Without Retracting Your Bid
      • 3.9.1. By the Book
      • 3.9.2. Getting Help from the Seller
      • 3.9.3. Getting Out of Your Obligation
    • Hack #33. Send Payment Quickly and Safely
      • 3.10.1. PayPal
      • 3.10.2. Credit Cards
      • 3.10.3. BidPay
      • 3.10.4.
    • Hack #34. Pay PayPal's Seller Fees
      • 3.11.1. A Little Light Math
      • 3.11.2. Let PayPal Do It
    • Hack #35. Use PayPal Without Depleting Your PayPal Balance
      • 3.12.1.
        • 3.12.1.1. PayPal Balance.
        • 3.12.1.2. Instant Transfer.
        • 3.12.1.3. Credit Card.
        • 3.12.1.4. eCheck.
      • 3.12.2. Paying Without Using Your Balance
    • Hack #36. Access eBay from a Cell Phone or PDA
      • 3.13.1. Let eBay Know You're on the Road
      • 3.13.2. Send a PayPal Payment from the Road
    • Hack #37. Smooth Out International Transactions
      • 3.14.1. View Auctions on Your Native eBay
      • 3.14.2. Enter the Babel Fish
      • 3.14.3. Paying and Shipping over Great Distances
    • Hack #38. Save Money on Shipping
      • 3.15.1. A Little Knowledge Can Be Dangerous
      • 3.15.2. Excuse Me While I Take Over
    • Hack #39. Estimate Transit Times
      • 3.16.1.
        • 3.16.1.1. Payment instructions.
        • 3.16.1.2. Sales tax.
        • 3.16.1.3. eBay Shipping Calculator.
        • 3.16.1.4. Ask.
      • 3.16.2. Get Transit Times
      • 3.16.3. Search for Local Listings
    • Hack #40. Deal with Disappointment: Getting Refunds
      • 3.17.1. Diplomacy Tactics
      • 3.17.2. Sending Things Back
        • 3.17.2.1. Send it to the right place.
        • 3.17.2.2. Don't dawdle.
        • 3.17.2.3. Use a tracking number.
        • 3.17.2.4. Communicate clearly.
      • 3.17.3. If All Else Fails
    • Hack #41. File a Dispute
      • 3.18.1.
        • 3.18.1.1. PayPal buyer complaint.
        • 3.18.1.2. eBay Dispute Console.
        • 3.18.1.3. eBay fraud claim.
        • 3.18.1.4. Dispute the credit card charge.
        • 3.18.1.5. Squaretrade.
      • 3.18.2. Sleuthing Tools at Your Disposal
        • 3.18.2.1. Start with the obvious.
        • 3.18.2.2. Find contact information.
        • 3.18.2.3. Whois search.
        • 3.18.2.4. IP address.
        • 3.18.2.5. Google.
        • 3.18.2.6. eBay forums.
  • 4. Selling
    • 4.1. Hacks 4269
    • Hack #42. What's It Worth?
      • 4.2.1. Investigate the Market
      • 4.2.2. The Empty Restaurant
        • 4.2.2.1. Limited appeal?
        • 4.2.2.2. Use Buy It Now.
        • 4.2.2.3. Listing fee considerations.
        • 4.2.2.4. Be a little devious.
    • Hack #43. Create a Listing
      • 4.3.1.
        • 4.3.1.1. Online Auction.
        • 4.3.1.2. Fixed Price.
        • 4.3.1.3. Store Inventory.
        • 4.3.1.4. Real Estate.
        • 4.3.1.5. Category.
        • 4.3.1.6. Title & Description.
        • 4.3.1.7. Pictures & Details.
        • 4.3.1.8. Payment & Shipping.
        • 4.3.1.9. Review & Submit.
    • Hack #44. To Bundle or Not to Bundle
      • 4.4.1. Leveraging Dutch Auctions
      • 4.4.2. Multiple Listings of Identical Items
        • 4.4.2.1. Spread it around.
        • 4.4.2.2. Use shorter durations.
        • 4.4.2.3. Add some variety.
        • 4.4.2.4. Make it someone else's problem.
      • 4.4.3. See Also
    • Hack #45. Reserve Judgment
      • 4.5.1.
        • 4.5.1.1. No guesswork.
        • 4.5.1.2. Limited appeal.
        • 4.5.1.3. Artificial ranking.
        • 4.5.1.4. Buy It Now preservation.
    • Hack #46. The Strategy of Listing Upgrades
      • 4.6.1. Statistics and Research
      • 4.6.2. Off-Site Research
      • 4.6.3. Upgrade Analysis
        • 4.6.3.1. Buy It Now.
        • 4.6.3.2. Gallery.
        • 4.6.3.3. 10-Day Listing.
        • 4.6.3.4. Subtitle
        • 4.6.3.5. Additional Pictures.
        • 4.6.3.6. List in Two Categories.
        • 4.6.3.7. Scheduled Listings.
        • 4.6.3.8. Bold.
        • 4.6.3.9. Picture Show.
        • 4.6.3.10. Supersize Picture.
        • 4.6.3.11. Gift Services.
        • 4.6.3.12. Reserve Price.
        • 4.6.3.13. Picture Pack
        • 4.6.3.14. Listing Designer.
        • 4.6.3.15. Border.
        • 4.6.3.16. Highlight.
        • 4.6.3.17. Featured Plus!
        • 4.6.3.18. Gallery Featured.
        • 4.6.3.19. Home Page Featured.
      • 4.6.4.
    • Hack #47. Use Keywords Effectively
      • 4.7.1. Title Don'ts
      • 4.7.2. Make Space with a Subtitle
      • 4.7.3. The Description
      • 4.7.4. Item Specifics
    • Hack #48. Schedule Your Listing for Optimal Exposure
      • 4.8.1. Choosing a Duration
      • 4.8.2. The Best Day to End Your Listing
        • 4.8.2.1. Sunday.
        • 4.8.2.2. Monday.
        • 4.8.2.3. Wednesday.
      • 4.8.3. Choosing a Start Time
      • 4.8.4. A Little Research Goes a Long Way
        • 4.8.4.1. Successful Listing Duration Lengths
        • 4.8.4.2. Hourly Analysis
        • 4.8.4.3. Search Trends tab.
    • Hack #49. Track Your Exposure
      • 4.9.1. Where Is an Item?
      • 4.9.2. Count Traffic
      • 4.9.3. Analyze Your Own Traffic
      • 4.9.4. Watch the Watchers
    • Hack #50. Master Expectation Management
      • 4.10.1.
        • 4.10.1.1. How new is it?
        • 4.10.1.2. Is it used?
        • 4.10.1.3. How used is it?
        • 4.10.1.4. Where has it been?
        • 4.10.1.5. Is it broken?
        • 4.10.1.6. If it's dirty, clean it
        • 4.10.1.7. Smoker?
        • 4.10.1.8. Measuring tapes are cheap and plentiful
        • 4.10.1.9. NWT, MIB
        • 4.10.1.10. Focus, please?
        • 4.10.1.11. Don't say "the photo says it all."
        • 4.10.1.12. Be clear
        • 4.10.1.13. Be nice
    • Hack #51. Sell a Broken VCR on eBay
      • 4.11.1. A Case in Point
      • 4.11.2. Why Bother?
    • Hack #52. Format the Description with HTML
      • 4.12.1. Rapid HTML Primer
      • 4.12.2. HTML Quick Reference
      • 4.12.3. Images
      • 4.12.4. Links
      • 4.12.5. Tables
    • Hack #53. Prepare Your Listings with a Web Page Editor
      • 4.13.1. Fixing Broken Images
      • 4.13.2. Unclogging Microsoft Pages
    • Hack #54. Clarify Your Payment and Shipping Terms
      • 4.14.1. Getting into the Heads of Your Customers
      • 4.14.2. The Solution
      • 4.14.3. Jump to the Description
    • Hack #55. Customize Auction Page Backgrounds
    • Hack #56. Frame Your Listings
      • 4.16.1. The Table
      • 4.16.2. The Images
      • 4.16.3. Putting It Together
    • Hack #57. Override eBay's Fonts and Styles
      • 4.17.1. Override Other Sellers' Hacks
      • 4.17.2.
    • Hack #58. Use Media in Your Listings
      • 4.18.1. Video Killed the Radio Star
      • 4.18.2. Some Call It Elevator Music
    • Hack #59. Put a Shipping Cost Calculator in Your Listing
      • 4.19.1. eBay's Calculated Shipping
      • 4.19.2. Third-Party Shipping Calculators
        • 4.19.2.1. Zonalyzer.
        • 4.19.2.2. Paid ShipCalc.
        • 4.19.2.3. ShipScript.
        • 4.19.2.4. FreightQuote.
        • 4.19.2.5. .netShip.
      • 4.19.3. Pre-Filling Calculator Forms
    • Hack #60. Advertise Your Other Listings in Your Description
      • 4.20.1. Specific Product Links
      • 4.20.2. Cross-Promotion
        • 4.20.2.1. eBay Stores.
        • 4.20.2.2. Checkout.
      • 4.20.3. Java-Based Galleries
      • 4.20.4. Advertise Your Listings Elsewhere
    • Hack #61. Allow Visitors to Search Through Your Listings
      • 4.21.1. The Code
      • 4.21.2. Hacking the Hack
        • 4.21.2.1. Custom table.
        • 4.21.2.2. Right-justify
        • 4.21.2.3. Open in a new window.
        • 4.21.2.4. Enable descriptions by default.
        • 4.21.2.5. Default search
    • Hack #62. Put a Floating Contact Link in Your Listings
      • 4.22.1.
      • 4.22.2.
    • Hack #63. Make Good Use of the About Me Page
      • 4.23.1. Just Say No to Templates
      • 4.23.2. Referencing the About Me Page
    • Hack #64. Customize the Checkout Process
      • 4.24.1. Checkout Options
        • 4.24.1.1. Use Checkout.
        • 4.24.1.2. Offer PayPal as a payment method in all my listings.
        • 4.24.1.3. Tell buyers that I prefer PayPal payments
        • 4.24.1.4. Show my buyers low monthly payments.
        • 4.24.1.5. Include my items when buyers pay all their sellers at once.
        • 4.24.1.6. Allow buyer to edit total.
        • 4.24.1.7. Payment Address.
        • 4.24.1.8. UPS Shipping Rates.
      • 4.24.2. Disabling PayPal
      • 4.24.3. Other Settings That Affect Checkout
        • 4.24.3.1. Buyers in countries to which I don't ship.
        • 4.24.3.2. Buyers with a negative feedback score.
        • 4.24.3.3. Buyers with Unpaid Item strikes.
        • 4.24.3.4. Buyers without a PayPal account.
      • 4.24.4. Payment Instructions
    • Hack #65. Make Changes to Running Auctions
      • 4.25.1. Sneaking in Changes
        • 4.25.1.1. Photos
        • 4.25.1.2. Text.
        • 4.25.1.3. About Me.
        • 4.25.1.4. Answer questions.
      • 4.25.2. Ending Your Listing in the Last 12 Hours
    • Hack #66. Let's Make a Deal
      • 4.26.1.
        • 4.26.1.1. Forget it.
        • 4.26.1.2. Cancel bids.
        • 4.26.1.3. Wink, wink.
        • 4.26.1.4. Second Listing.
        • 4.26.1.5. Best Offer.
    • Hack #67. Diplomacy 101: Answer Dumb Questions
      • 4.27.1.
        • 4.27.1.1. Revise the description.
        • 4.27.1.2. Respond publicly.
        • 4.27.1.3. Respond privately.
    • Hack #68. Keep Out Deadbeat Bidders
      • 4.28.1. An Ounce of Prevention
      • 4.28.2. Being Proactive Behind the Scenes
      • 4.28.3. Canceling Bids and Blocking Bidders
    • Hack #69. Avoid Buyer Scams
      • 4.29.1.
        • 4.29.1.1. Beware bidders offering to overpay.
        • 4.29.1.2. Hello seller.
        • 4.29.1.3. It arrived damaged, did it?
      • 4.29.2. Check Out Your Customers
  • 5. Working with Photos
    • 5.1. Hacks 7082
    • Hack #70. Keep Your Item from Looking Pathetic
      • 5.2.1. Background
      • 5.2.2. Composition
      • 5.2.3. Photographing Collections
      • 5.2.4. Lighting
    • Hack #71. Master Close-up Photography
      • 5.3.1.
        • 5.3.1.1. Distance from the object.
        • 5.3.1.2. Focal length.
        • 5.3.1.3. Aperture.
        • 5.3.1.4. Extension tube.
    • Hack #72. Construct an Auction Photo Studio
      • 5.4.1. Backdrop
        • 5.4.1.1. Jewelry.
        • 5.4.1.2. Dolls.
        • 5.4.1.3. Electronics.
        • 5.4.1.4. Toys.
        • 5.4.1.5. Clothing.
      • 5.4.2.
      • 5.4.3. The Whole Megillah
    • Hack #73. Get Photos into Your Computer
      • 5.5.1.
        • 5.5.1.1. Digital camera.
        • 5.5.1.2. Video-conferencing camera.
        • 5.5.1.3. Film camera.
      • 5.5.2. Downloading Images into Your PC
      • 5.5.3. Preparing Images for eBay
      • 5.5.4. Image File Formats
        • 5.5.4.1. GIF.
        • 5.5.4.2. BMP.
        • 5.5.4.3. TIF (or TIFF).
        • 5.5.4.4. PNG.
    • Hack #74. Doctor Your Photos
      • 5.6.1. Image Editors
        • 5.6.1.1. Adobe Photoshop (www.adobe.com).
        • 5.6.1.2. Adobe Photoshop Elements (www.adobe.com).
        • 5.6.1.3. Jasc Paint Shop Pro (www.jasc.com).
        • 5.6.1.4. The Gimp (mmmaybe.gimp.org).
        • 5.6.1.5. VicMan's Photo Editor (vicman.net/vcwphoto).
        • 5.6.1.6. IrfanView (www.irfanview.com).
        • 5.6.1.7. iPhoto and MS Paint.
      • 5.6.2. Tools
        • 5.6.2.1. Crop.
        • 5.6.2.2. Clone tool.
        • 5.6.2.3. Skew, Distort, and Perspective tools.
        • 5.6.2.4. Drop shadows.
        • 5.6.2.5. Auto levels.
    • Hack #75. Protect Your Copyright
      • 5.7.1. Protecting Your Image
      • 5.7.2. Disabling Right-Click
      • 5.7.3. Other Ways to Protect Your Copyright
        • 5.7.3.1. Take 'em down.
        • 5.7.3.2. CopySafe Pro.
        • 5.7.3.3. Watermark.
      • 5.7.4. Reporting Image Thieves
    • Hack #76. Host Your Own Photos
      • 5.8.1.
        • 5.8.1.1. More photos.
        • 5.8.1.2. Larger photos.
        • 5.8.1.3. More photos at once.
        • 5.8.1.4. Better quality photos.
        • 5.8.1.5. Different shape photos.
        • 5.8.1.6. More flexible photos.
        • 5.8.1.7. Photos that can be changed.
        • 5.8.1.8. Photos that can be recycled.
        • 5.8.1.9. Photos that aren't necessarily photos.
      • 5.8.2. Sending Photos to the Server
      • 5.8.3. Filename Requirements
      • 5.8.4. Placing Photos in Your Listings
      • 5.8.5. The Preview Photo
    • Hack #77. Make Clickable Thumbnails
      • 5.9.1. Preparing the Images
      • 5.9.2. Putting Thumbnails in Your Listings
      • 5.9.3. Hacking the Hack
        • 5.9.3.1. Pop-up windows.
        • 5.9.3.2. No windows.
        • 5.9.3.3. Custom borders.
        • 5.9.3.4. Whitespace.
        • 5.9.3.5. Window dressing.
    • Hack #78. Customize Pop-up Image Windows
      • 5.10.1. The Code
      • 5.10.2. Running the Hack
      • 5.10.3. How It Works
      • 5.10.4.
        • 5.10.4.1. Make it fool-proof.
        • 5.10.4.2. Title the window.
    • Hack #79. Construct an Interactive Photo Album
      • 5.11.1.
      • 5.11.2.
    • Hack #80. Show a 360-Degree View of Your Item
      • 5.12.1. Taking the Photos
        • 5.12.1.1. Stationary camera.
        • 5.12.1.2. Stationary object.
      • 5.12.2.
      • 5.12.3.
      • 5.12.4.
      • 5.12.5.
    • Hack #81. Create a Photo Collage
      • 5.13.1. Photoshop Shortcuts
    • Hack #82. Create a Good Gallery Photo
  • 6. Completing Transactions
    • 6.1. Hacks 8390
    • Hack #83. Keep Track of Items You've Sold
      • 6.2.1. My eBay
        • 6.2.1.1. Dollar sign.
        • 6.2.1.2. Box.
        • 6.2.1.3. Star.
        • 6.2.1.4. Bubble.
      • 6.2.2. Building the Tracking System
      • 6.2.3. How to Use It
      • 6.2.4. Automation
    • Hack #84. Send Payment Instructions
      • 6.3.1.
        • 6.3.1.1. Thanks.
        • 6.3.1.2. Shipping cost.
        • 6.3.1.3. Total to pay.
        • 6.3.1.4. Payment methods.
        • 6.3.1.5. Your contact information.
      • 6.3.2. Customize eBay Notifications
      • 6.3.3. Customizing the Notification Email
    • Hack #85. Protect Yourself While Accepting Payments
      • 6.4.1. PayPal
        • 6.4.1.1. Get a Business account.
        • 6.4.1.2. Verify your account.
        • 6.4.1.3. Send only tangible products.
        • 6.4.1.4. Use tracking numbers.
        • 6.4.1.5. Ship to the right address.
        • 6.4.1.6. Ship only to confirmed addresses.
        • 6.4.1.7. Accept only eligible payments.
    • 6.5. Personal and Business Checks
      • 6.5.1. Money Orders and Cashier's Checks
      • 6.5.2. Western Union Money Order
        • 6.5.2.1. The old-fashioned kind.
        • 6.5.2.2. BidPay.
      • 6.5.3. Credit Cards
        • 6.5.3.1. Ship only to the cardholder's billing address.
        • 6.5.3.2. Always ship with a tracking number.
        • 6.5.3.3. Ask for the CVV code.
        • 6.5.3.4. Be wary of international customers.
        • 6.5.3.5. Don't accept credit cards from newbies.
      • 6.5.4. See Also
    • Hack #86. Ship Cheaply Without Waiting in Line
      • 6.6.1. Courier Notes
        • 6.6.1.1. United States Postal Service (USPS).
        • 6.6.1.2. Federal Express (FedEx).
        • 6.6.1.3. United Parcel Service (UPS).
      • 6.6.2. Shipping on the Cheap
        • 6.6.2.1. Save the planet.
        • 6.6.2.2. Hot air.
        • 6.6.2.3. Free boxes.
        • 6.6.2.4. Lots of tape.
        • 6.6.2.5. To label or not to label.
    • Hack #87. Sell and Ship Internationally
      • 6.7.1. Accepting International Payments
        • 6.7.1.1. PayPal.
        • 6.7.1.2. Credit cards.
        • 6.7.1.3. Electronic transfers.
        • 6.7.1.4. Payments by mail.
      • 6.7.2. Shipping to Other Countries
        • 6.7.2.1. United States Postal Service (USPS).
        • 6.7.2.2. FedEx and UPS.
      • 6.7.3. Denied Parties
      • 6.7.4. Expectation Management
    • Hack #88. Damage Control Before and After You Ship
      • 6.8.1.
        • 6.8.1.1. The proactive approach.
        • 6.8.1.2. The compulsive approach.
        • 6.8.1.3. The "I'll make it up to you" approach.
        • 6.8.1.4. The "nevermind" approach.
      • 6.8.2. After the Fact
      • 6.8.3. Fine Print
    • Hack #89. Deal with Stragglers, Deadbeats, and Returns
      • 6.9.1. Report an Unpaid Item
      • 6.9.2. Concerning Feedback
      • 6.9.3. Final Value Fee Credits
        • 6.9.3.1. We've completed the transaction and we're both satisfied.
        • 6.9.3.2. We've agreed not to complete the transaction.
        • 6.9.3.3. I no longer wish to communicate with or wait for the buyer.
    • Hack #90. Issue a Refund
      • 6.10.1.
        • 6.10.1.1.
        • 6.10.1.2. Credit cards.
        • 6.10.1.3. Payments by postal mail.
        • 6.10.1.4.
      • 6.10.2. Relisting and Other Options
        • 6.10.2.1. It's already done.
        • 6.10.2.2. It's advertised.
        • 6.10.2.3. It's free.
      • 6.10.3. Silver Lining Clause
  • 7. Running a Business on eBay
    • 7.1. Hacks 91101
      • 7.1.1. PowerSellers and the Role of Numbers on eBay
        • 7.1.1.1. Better customer support.
        • 7.1.1.2. More education.
        • 7.1.1.3. Free stuff.
        • 7.1.1.4. Finally, the recognition you deserve.
      • 7.1.2. Staying Connected to the eBay Community.
        • 7.1.2.1. General Announcements board.
        • 7.1.2.2. System Announcements board.
        • 7.1.2.3. My eBay My Messages.
        • 7.1.2.4. eBay Community Newsletter.
        • 7.1.2.5. PowerUp Seller Newsletter.
        • 7.1.2.6. Calendar.
        • 7.1.2.7. Discussion Forums.
        • 7.1.2.8. API forums.
        • 7.1.2.9. eBay Live!
    • Hack #91. Open an eBay Store
      • 7.2.1.
        • 7.2.1.1. Longer-lasting listings.
        • 7.2.1.2. Lower insertion fees.
        • 7.2.1.3. Private search for your store.
        • 7.2.1.4. Create your own categories.
        • 7.2.1.5. Cross-promotion.
        • 7.2.1.6. Advertising credits.
        • 7.2.1.7. Vacation hold.
        • 7.2.1.8. Build a stable presence on eBay.
      • 7.2.2. How Customers Will Find You
      • 7.2.3. Alternatives
    • Hack #92. Find a Market
      • 7.3.1. Find Out What's Hot
      • 7.3.2. Now What?
        • 7.3.2.1. Arbitrage.
        • 7.3.2.2. Wholesale lots.
      • 7.3.3. Become a Trading Assistant
    • Hack #93. Streamline Listings with Turbo Lister
      • 7.4.1. Setting Up Turbo Lister
      • 7.4.2. Creating Listings
        • 7.4.2.1. Categories.
        • 7.4.2.2. HTML preview.
        • 7.4.2.3. Photos.
        • 7.4.2.4. Quick duplicate.
      • 7.4.3. Uploading Listings
      • 7.4.4. Using Folders
      • 7.4.5. Seller's Assistant Pro
    • Hack #94. Boost Sales with Rebates, Incentives, and Discounts
      • 7.5.1. Offer Anything Points
      • 7.5.2. Offer Shipping Discounts
      • 7.5.3. PayPal Buyer Credit
    • Hack #95. Streamline Payment Instructions
      • 7.6.1. The Simple Approach
        • 7.6.1.1. Eudora (eudora.com).
        • 7.6.1.2. Outlook or Outlook Express (microsoft.com).
        • 7.6.1.3. eBay/PayPal automatic notifications.
      • 7.6.2. The Hacker's Approach
      • 7.6.3. The Business Approach
    • Hack #96. Use an Off-eBay Checkout System
      • 7.7.1. Accepting Credit Card Payments
      • 7.7.2. How to Use It
      • 7.7.3. Checkout Providers
        • 7.7.3.1. Andale Checkout.
        • 7.7.3.2. Vendio Checkout.
        • 7.7.3.3. Marketworks.
        • 7.7.3.4. Selling Manager.
    • Hack #97. Obtain Sales Records
      • 7.8.1. Quick and Dirty Spreadsheet Import
      • 7.8.2. Sales Reports & Sales Reports Plus
        • 7.8.2.1. Sales Reports.
        • 7.8.2.2. Sales Reports Plus.
      • 7.8.3. Step Up to Selling Manager
      • 7.8.4.
    • Hack #98. Make Money by Linking to eBay
      • 7.9.1. Creating Links with Commission Junction
      • 7.9.2. Hacking the Links
      • 7.9.3. A Simplified Search Box
      • 7.9.4. See Also
    • Hack #99. Advertise Your eBay Listings
      • 7.10.1. The Editor Kit
      • 7.10.2. Hacking the Editor Kit
      • 7.10.3. The Merchant Kit
      • 7.10.4. Advertise Your eBay Store
    • Hack #100. Accept PayPal Payments from Your Own Site
      • 7.11.1. Just a Link
      • 7.11.2. The Form
      • 7.11.3. Shopping Cart
      • 7.11.4.
    • Hack #101. Process PayPal Payments Automatically
      • 7.12.1. Setting Up IPN
      • 7.12.2. The Code
      • 7.12.3. Hacking the Hack
      • 7.12.4.
  • 8. The eBay API
    • 8.1. Hacks 102125
      • 8.1.1. How the eBay API Works
      • 8.1.2. Getting Started
        • 8.1.2.1. Individual.
        • 8.1.2.2. Basic.
        • 8.1.2.3. Professional.
        • 8.1.2.4. Enterprise.
      • 8.1.3. Using the Scripts in This Chapter
      • 8.1.4. ebay.pl
      • 8.1.5. config.pl
      • 8.1.6. Why Perl?
    • Hack #102. Climb Out of the Sandbox
      • 8.2.1. Certification
      • 8.2.2. Certification Requirements
        • 8.2.2.1. Error handling.
        • 8.2.2.2. Efficiency.
        • 8.2.2.3. Compatibility levels.
        • 8.2.2.4. Specific call requirements.
        • 8.2.2.5. License requirements.
      • 8.2.3. Validating Users
    • Hack #103. Authenticate Users
    • Hack #104. Search eBay Listings
      • 8.4.1. A Simple Search
      • 8.4.2. Performing a Search
      • 8.4.3. Revising the Robot
    • Hack #105. Create a Split-Pane Search Tool
      • 8.5.1. The Code
      • 8.5.2. Running the Hack
    • Hack #106. Receive Search Results via RSS
      • 8.6.1.
      • 8.6.2.
    • Hack #107. Create Custom-Formatted eBay Search Results with the REST API
    • Hack #108. Search with PHP 5 and a Web Services Interface to the XML API
      • 8.8.1. Installation and Configuration
      • 8.8.2. Searching
    • Hack #109. Retrieve Details About a Listing
      • 8.9.1.
      • 8.9.2.
      • 8.9.3. Hacking the Hack
    • Hack #110. Automatically Keep Track of Auctions You've Won
    • Hack #111. Track Items in Your Watching List
      • 8.11.1. See Also
    • Hack #112. Automatically Keep Track of Items You've Sold
    • Hack #113. Submit an Auction Listing
      • 8.13.1.
      • 8.13.2.
      • 8.13.3.
      • 8.13.4.
    • Hack #114. List Your Entire Inventory on eBay
      • 8.14.1.
      • 8.14.2.
      • 8.14.3.
    • Hack #115. Automate Auction Revisions
      • 8.15.1. ReviseItem
      • 8.15.2. AddToItemDescription
      • 8.15.3. Let's Automate
    • Hack #116. Spellcheck All Your Listings
      • 8.16.1.
      • 8.16.2.
    • Hack #117. Automatically Relist Unsuccessful Listings
      • 8.17.1.
    • Hack #118. Send Automatic Emails to High Bidders
      • 8.18.1. AuctionEndOfAuction Notifications
    • Hack #119. Leave Feedback with the API
      • 8.19.1.
      • 8.19.2.
      • 8.19.3.
    • Hack #120. Negative Feedback Bidder Alert
      • 8.20.1.
      • 8.20.2.
      • 8.20.3.
    • Hack #121. Negative Feedback Notification
      • 8.21.1.
      • 8.21.2.
      • 8.21.3.
    • Hack #122. Automatic Reciprocal Feedback
    • Hack #123. Make a Feedback Search Tool
      • 8.23.1.
      • 8.23.2.
    • Hack #124. Queue API Calls
    • Hack #125. Cache Listing Data to Improve API Efficiency
  • Index
  • About the Author
  • Colophon
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