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Text Analytics for Business Decisions. Mastering Techniques for Insightful Data Interpretation through a Case Study Approach Mercury Learning and Information, Andres Fortino

Język publikacji: angielskim
Text Analytics for Business Decisions. Mastering Techniques for Insightful Data Interpretation through a Case Study Approach Mercury Learning and Information, Andres Fortino - okladka książki

Text Analytics for Business Decisions. Mastering Techniques for Insightful Data Interpretation through a Case Study Approach Mercury Learning and Information, Andres Fortino - okladka książki

Autorzy:
Mercury Learning and Information, Andres Fortino
Serie wydawnicze:
Learning
Wydawnictwo:
Mercury_Learning (Z chęcią przeczytam książkę w języku polskim)
Ocena:
Bądź pierwszym, który oceni tę książkę
Stron:
332
Dostępne formaty:
     PDF
     ePub

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Do przechowalni

This book leverages advanced techniques and tools in data science to extend data analysis from numeric and categorical data to textual data. Designed for business analysts, it uses a case study approach to teach skills in extracting insights from text data, supporting business decision-making. Exercises primarily use Excel and R, covering techniques from basic text analytics to sophisticated methods like topic extraction and text similarity scoring.
The course begins with framing analytical questions and exploring analytical tool sets. It progresses through preparing data files, performing word frequency and keyword analysis, and conducting sentiment analysis. Advanced topics include visualizing text data, coding, named entity recognition, and topic recognition in documents. The book also covers text similarity scoring and the analysis of large datasets by sampling.
Throughout this journey, readers will apply the CRISP-DM data mining standard, using companion files with numerous datasets for practical exercises. By the end, participants will have a comprehensive understanding of text analytics, enabling them to derive meaningful insights from textual data to inform business strategies.

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O autorach książki

MERCURY LEARNING and INFORMATION publishes content in the areas of science and medicine, technology and computing, engineering, and mathematics designed for the professional/reference, trade, library, higher education, career school, and online training markets.
Andres Fortino, PhD holds an appointment as a clinical associate professor of management and systems at the NYU School of Professional Studies, where he teaches courses in business analytics, data mining, and data visualization. He also leads his own consulting company, Fortino Global Education. Dr. Fortino has published ten books and over 40 academic papers, and has received IBM's First Invention Level Award for his work in semiconductor research. He holds three US patents and ten invention disclosures.

Mercury Learning and Information, Andres Fortino - pozostałe książki

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Zabrania się wykorzystania treści strony do celów eksploracji tekstu i danych (TDM), w tym eksploracji w celu szkolenia technologii AI i innych systemów uczenia maszynowego. It is forbidden to use the content of the site for text and data mining (TDM), including mining for training AI technologies and other machine learning systems.