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Market Research and Analysis. Mastering Market Research: Advanced Methods, Design, and Data Analysis Mercury Learning and Information, Marcus Goncalves

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Market Research and Analysis. Mastering Market Research: Advanced Methods, Design, and Data Analysis Mercury Learning and Information, Marcus Goncalves - okladka książki

Market Research and Analysis. Mastering Market Research: Advanced Methods, Design, and Data Analysis Mercury Learning and Information, Marcus Goncalves - okladka książki

Autorzy:
Mercury Learning and Information, Marcus Goncalves
Serie wydawnicze:
Learning
Wydawnictwo:
Mercury_Learning (Z chęcią przeczytam książkę w języku polskim)
Ocena:
Bądź pierwszym, który oceni tę książkę
Stron:
353
Dostępne formaty:
     PDF
     ePub

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Do przechowalni

This book offers an in-depth exploration of market research and analysis, guiding readers through the entire process from defining research objectives to communicating results. Begin by understanding the purpose and ethics of market research, laying a strong groundwork for your studies. Progress to defining precise research objectives and exploring secondary research methods to gather existing information.

Next, engage with primary research methods, focusing on both quantitative and qualitative approaches. Learn how to develop and distribute surveys, choose the right sampling techniques, and utilize tools for data mining and web scraping. Gain insights into focus groups and observation studies, understanding how these qualitative methods can provide depth to your research.

Finally, master the art of data analysis and result communication. Explore descriptive statistics, hypothesis testing, and inferential statistics to make sense of your data. Learn to effectively present your findings to stakeholders, ensuring your research translates into actionable insights. By the end of the course, you will be well-equipped to conduct thorough market research and communicate your results effectively.

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O autorach ebooka

MERCURY LEARNING and INFORMATION publishes content in the areas of science and medicine, technology and computing, engineering, and mathematics designed for the professional/reference, trade, library, higher education, career school, and online training markets.
Marcus Goncalves, Ph.D., Ed.D, is a Professor of the Practice and Coordinator of the Global Marketing Management program at Boston University MET and an international management consultant with over 30 years of experience in the U.S., Latin America, Europe, the Middle East, and Asia. He regularly lectures on market research methods at the graduate level and is heavily immersed in research in his field. He has several books and peer-reviewed papers published.

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