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Salesforce B2C Solution Architect's Handbook. Leverage Salesforce to create scalable and cohesive business-to-consumer experiences - Second Edition Mike King, Melissa Murphy

Język publikacji: angielskim
Salesforce B2C Solution Architect's Handbook. Leverage Salesforce to create scalable and cohesive business-to-consumer experiences - Second Edition Mike King, Melissa Murphy - okladka książki

Salesforce B2C Solution Architect's Handbook. Leverage Salesforce to create scalable and cohesive business-to-consumer experiences - Second Edition Mike King, Melissa Murphy - okladka książki

Autorzy:
Mike King, Melissa Murphy
Serie wydawnicze:
Building
Wydawnictwo:
Packt Publishing (Z chęcią przeczytam książkę w języku polskim)
Ocena:
Bądź pierwszym, który oceni tę książkę
Stron:
464
Dostępne formaty:
     PDF
     ePub

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Prezent last minute w ebookpoint.pl
In today’s competitive landscape, the ability to create a unified view of the customer and turn data into actionable insights is a game-changer for businesses. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations.

The book will guide you through the tools, techniques, and scenarios needed to confidently tackle the B2C Solution Architect exam. You’ll start by building a robust understanding of each component within the Customer 360 ecosystem, diving into their capabilities, data models, and governance structures. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond.

By the end of this journey, you’ll not only be prepared to ace the exam but also to excel as a Salesforce B2C Solution Architect, ready to shape the future of customer engagement.

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O autorach książki

Mike King has worked on complex Salesforce customer implementations, including multiple brands and geographies worldwide. Mike is also a certified Salesforce instructor for the B2C Technical Architect certification preparation course.
In 2019, Mike participated in the inaugural Salesforce cross-cloud academy. He has since worked with Salesforce on the B2C Solution Architect exam development team and in real-world B2C solution architecture implementations. Mike has also presented numerous times with Salesforce on the topic of B2C solution architecture, including at TrailheaDX and Dreamforce.
When not obsessing about Salesforce and software architecture, Mike enjoys hiking, camping, and woodworking.
Melissa Murphy specializes in cross-cloud Salesforce implementations. Having supported multiple industries and brands, Melissa has experience driving digital transformations with customers. She is a certified Data Cloud, Market Cloud Engagement, and AI architect. Melissa has presented at multiple Salesforce and Marketing Technology conferences, including Connections and Dreamforce, on Data Cloud best practices. She thrives in helping clients develop overarching marketing strategies to drive real business impact through technical solutions. When not in the weeds on Salesforce cross-cloud architecture, Melissa enjoys reading, Taekwondo, and cooking great food.

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