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Mastering the Art of Sales Engineering. Develop essential skills and gain valuable insights for high-tech sales engineering success Jeffrey Silver, Jason Mar-Tang, Michael Huckaby

Język publikacji: 1
Mastering the Art of Sales Engineering. Develop essential skills and gain valuable insights for high-tech sales engineering success Jeffrey Silver, Jason Mar-Tang, Michael Huckaby - okladka książki

Mastering the Art of Sales Engineering. Develop essential skills and gain valuable insights for high-tech sales engineering success Jeffrey Silver, Jason Mar-Tang, Michael Huckaby - okladka książki

Autorzy:
Jeffrey Silver, Jason Mar-Tang, Michael Huckaby
Serie wydawnicze:
Reference Guide
Wydawnictwo:
Packt Publishing (Z chęcią przeczytam książkę w języku polskim)
Ocena:
Bądź pierwszym, który oceni tę książkę
Stron:
316
Dostępne formaty:
     PDF
     ePub

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Sales engineers often need to balance their technical expertise with the soft skills needed to close deals and build lasting client relationships. This book provides a framework for both senior engineers seeking professional growth and individuals just starting their sales engineering careers.
This book draws from the authors’ extensive experience in this industry and as leaders in top high-tech companies, offering real-world insights and life lessons applicable to this specialized and in-demand industry. You’ll pick up the core disciplines a successful sales engineer should exemplify, along with mastering practical, day-to-day operational aspects. Within these chapters, you will learn the roles and responsibilities of a sales engineer, as well as adjacent roles within a sales team. You’ll also develop the skills needed to navigate complex sales cycles and exceed traditional expectations. This book covers various key aspects of sales engineering, including mastering communication techniques, navigating complex meetings, managing customer expectations, understanding legal matters, and handling administrative tasks.
By the end of this book, you’ll have acquired advanced knowledge to excel as a world-class sales engineer and become a valuable member of your organization’s broader team.

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O autorach książki

Jeff has been involved in the network security industry for over 25 years. After earning his CISSP, he became a founding member and officer of the Delaware ISC2 Chapter. Currently he serves as an adjunct professor teaching cyber security and is passionate about building up a culture of mentoring young security professionals in our industry. A strong advocate of building cyber collaboration with Law Enforcement, Jeff is a graduate of the FBI Citizens Academy and a member of Infragard. He currently lives in Newark, Delaware with his wife and two children and outside of the technology industry is active in his church and local community.
Jason Mar-Tang has been in the IT industry for over 17 years, with over 14 years of cyber security sales engineer experience. He earned his CISSP in 2014 and CCSP in 2023. He has spent years engineering different defensive cybersecurity solutions for clients of all verticals. Most recently after spending numerous years with blue team defensive technologies, Jay has decided to work on the offensive side of security, now advising and engineering red teaming strategies for clients across the United States and Latin America. Additionally, he has been in leadership of a team of engineers in North and South America since 2022 and now works strategically with clients and communities as Field CISO.

Zobacz pozostałe książki z serii Reference Guide

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