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Salesforce CRM - The Definitive Admin Handbook. A Deep-dive into the working of Salesforce CRM - Fourth Edition Paul Goodey

Język publikacji: angielskim
Salesforce CRM - The Definitive Admin Handbook. A Deep-dive into the working of Salesforce CRM - Fourth Edition Paul Goodey - okladka książki

Salesforce CRM - The Definitive Admin Handbook. A Deep-dive into the working of Salesforce CRM - Fourth Edition Paul Goodey - okladka książki

Autor:
Paul Goodey
Ocena:
Bądź pierwszym, który oceni tę książkę
Stron:
644
Dostępne formaty:
     PDF
     ePub
     Mobi

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Salesforce CRM’s Winter ’17 release offers a host of new features for CRM designed to transform your sales and marketing requirements. With this comprehensive guide to implementing Salesforce CRM, administrators of all levels can easily acquire deep knowledge of the platform. The book begins by guiding you through setting up users and the security settings and then progresses to configuration, data management, and data analytics. We swiftly move on to the setting up of organization wide features that affect the look and feel of the application. Process automation and approval mechanisms are covered next, along with the functional areas of Sales Cloud, Service Cloud, Marketing Cloud, and Salesforce Chatter. This book details Salesforce CRM system administration in a practical way and is an invaluable reference for both new administrators and experienced professionals.

At the end of the book, techniques to further enhance the system and improve the return on investment Salesforce mobile apps and mobile administration are covered, along with Salesforce Adoption Manager. Every chapter is complete with a section containing example questions of the type that you might encounter in the certification examination.

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O autorze książki

Paul Goodey is the author of the book entitled Salesforce CRM Admin Cookbook, by Packt Publishing. He has over 25 years' experience developing web technology solutions for companies of all sizes across a variety of industries, and has been building solutions with Salesforce CRM since 2006. He has enjoyed a variety of roles while working with Salesforce CRM, having worked as a developer, business analyst, solutions architect, and system administrator to provide solutions for both in-house and consultancy-based end users. Based in the UK, near London, his professional qualifications include Salesforce Certified Administrator (ADM-201), and he is a keen and active member of Salesforce's administrator and developer online communities.

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