Presto Sketching. The Magic of Simple Drawing for Brilliant Product Thinking and Design Ben Crothers

Spis treści książki

• Preface
  • Acknowledgments
• I. Presto Sketching Preparation
• 1. Introduction
  • Sketching: Your Untapped Superpower
  • Wait, Theres More Than Just Sketching Wireframes?
  • How This Book Will Power Up Your Product Thinking and Design
  • What You Wont Get from This Book
  • Using This Book
  • Enjoy the Ride
    • Exercises
      • Exercise 1-1: Warm-up process sketch
      • Exercise 1-2: Get someone to share your journey
    • Some Questions for You
      • What are your goals?
  • Interview with Alex Riegelman
• 2. Winning in the New Visual Age
  • Words Fail
  • The Tsunami of Words Is Making Us Dumber
  • Software Is Killing Our Communication
  • We Need Synthesis
  • Visuals Stick
  • Everything Is Going Visual
  • Its Time to Be a Visual Producer, Not Just a Consumer
    • Exercises
      • Exercise 2-1: Your information input map
      • Exercise 2-2: Your turn with the pen
    • Some Questions for You
      • Whats your information diet like?
      • What could you drop to make time to sketch?
  • Interview with Glenn Stephenson
• 3. Building Your Confidence
  • Rediscover Your Pony
  • Sketching Lets You Be the Creator You Used to Be
  • Sketching Is an Extension of Your Mind
    • A Quick Example
  • Using the UST Model to Improve Your Confidence
    • Getting More Confident in Translating
    • Literal Representation
    • Metaphorical Representation
    • Diagrammatic representation
    • Conceptual Representation
  • Sketching Is an Extension of Your Voice
  • Sketching Is an Extension of Your Character
  • Sketch Your Way to Confidence
  • Lets Get Our Sketch On
    • Exercises
      • Exercise 3-1: Fail!
      • Exercise 3-2: Draw your inner critic
    • Some Questions for You
      • Whats your confidence goal?
      • What will you say to your inner critic?
      • Who are you comparing yourself to right now?
      • What can you do to encourage someone else?
  • Interview with Jacqui OBrien
• 4. Getting the Right Materials
  • The Materials Section That You Will Actually Read
  • What Materials Star Sign Are You?
  • Markers
  • Paper and Sketchbooks
  • Whiteboards
  • Digital Surfaces
    • Graphic Tablets
    • Embedded LCD Graphic Tablets
    • Tablets and Apps
    • Take Admiral Akbars Advice
  • Blending Traditional and Digital Media
  • Sketching Materials at Work
    • Sketching Alone
    • Sketching in Groups
    • Sketching for Others
    • Exercises
      • Exercise 4-1: Treat yoself
      • Exercise 4-2: Break in those new materials
      • Exercise 4-3: Doodle some pixels
    • Some Questions for You
      • How do you compare the pair?
      • Pixels and/or paper?
      • How are whiteboards used at your work?
  • Interview with Justin Cheong
• II. Presto Sketching Techniques
• 5. Mastering the Basics
  • Warming Up with Basic Lines
  • Sketching at Different Scales
    • Exercises
      • Exercise 5-1: Parallel lines
      • Exercise 5-2: Get to the point
      • Exercise 5-3: Thats the shape of it
  • Sketching Figures and Action
    • Say Goodbye to the Stick Figure
    • Exercises
      • Exercise 5-4: Basic figures
      • Exercise 5-5: Figures in action
      • Exercise 5-6: Silhouette figures
  • Sketching Faces and Expressions
    • Exercises
      • Exercise 5-7: Play with faces
      • Exercise 5-8: Copy some emojis
      • Exercise 5-9: Sketch these emotions
  • Lettering
    • Treat Your Handwriting as a Set of Fonts
    • Pumping More Meaning into Lettering
    • Exercises
      • Exercise 5-10: What are your fonts?
      • Exercise 5-11: Graphic word hunt
      • Exercise 5-12: Words as pictures
      • Exercise 5-13: Try different markers
  • Sketching Simple Objects
    • A Word About Fidelity
    • Sketching Simple Objects Based on Simple Shapes
    • Exercises
      • Exercise 5-14: The essence of laptop
      • Exercise 5-15: All squared away
      • Exercise 5-16: Sketch your skyline
  • Sketching Frames and Separators
    • Frames
    • Separators
    • Exercises
      • Exercise 5-17: Sketch a banner
      • Exercise 5-18: Sketch a ribbon
      • Exercise 5-19: Sketch some separators
    • Some questions for you
      • What if your last presentation was in pictures?
      • How could you improve on clip art?
      • What if your annual report was in pictures?
  • Interview with Matthew Magain
• 6. Tackling More Complex Objects
  • Lets Go Inside Out
  • Some Object Libraries for You to Sketch
    • Exercises
      • Exercise 6-1: Find the shapes in an image near you
      • Exercise 6-2: Draw that image using foundation lines
      • Exercise 6-3: Sketch your favorite objects
      • Exercise 6-4: Treasure hunt
      • Exercise 6-5: Sketch how to make a pizza again
  • Sketching Hands and Products
    • Exercises
      • Exercise 6-6: Give yourself a hand #1
      • Exercise 6-7: Give yourself a hand #2
    • Some Questions for You
      • What does your product look like being used?
      • What other products do your customers use?
  • Interview with Andrew On Yi Lai
• 7. Harnessing Visual Metaphor
  • Enter the Metaphor
    • Making It Visual
    • Making It Work
    • Icons: Visual Metaphors in Action
  • How to Illustrate Concepts by Using Visual Metaphor
  • How to Solve Problems by Using Visual Metaphor
    • We Have a Problem with Problems
  • Mixing Metaphors
    • Exercises
      • Exercise 7-1: Easy visual metaphors
      • Exercise 7-2: More visual metaphors
      • Exercise 7-3: Mix your metaphors
      • Exercise 7-4: The lame boss cliché
  • Visual Metaphor Library
    • Visual Metaphors from Nature
    • Visual Metaphors from Us
    • Visual Metaphors from Objects and Systems
    • Some Questions for You
      • What metaphors live at your work?
      • What metaphors are living in your presentations?
      • How might you reframe problems using visual metaphor?
• 8. Visualizing Abstract Concepts
  • Conceptual Representation
  • The Three Elements of Conceptual Thinking and Sketching
    • Entities
      • Example: Cane toads
      • Some common gotchas
    • Exercises
      • Exercise 8-1: Write down the entities
      • Exercise 8-2: Sketch the entities
    • Relationships
      • Example: Cane toads
    • Exercises
      • Exercise 8-3: Write down the relationships
      • Exercise 8-4: Sketch the relationships
    • Spaces
      • Example: Yep, you guessed itcane toads
    • Exercises
      • Exercise 8-5: Sketch the entities, relationships, and spaces
    • Some Questions for You
      • How might you reframe work-related problems using conceptual representation?
      • How might you communicate a work-related issue using conceptual representation?
• III. Presto Sketching in Action
• 9. Bringing Out Your Style
  • Would the Real Style Please Step Forward?
  • Adding Visual Emphasis to Your Sketches
    • Formatting Images
    • Framing Images
    • Adding Texture to Images
    • Adding Shadows to Images
    • Halos and Other Visual Effects
    • Exercises
      • Exercise 9-1: Format some objects
      • Exercise 9-2: Add shadow to some objects
      • Exercise 9-3: Shadow boxing
  • Color
    • The Meaning of Color
    • Combining Different Colors
      • The color wheel and color schemes
    • Applying Color in Different Ways
      • Spot color for emphasis and attention
      • Different colors for different meanings
      • Background color for structure and interest
      • Interface element color for interaction highlights
    • Exercises
      • Exercise 9-4: Practice sketching in color
      • Exercise 9-5: Dial up the drama by adding color
      • Exercise 9-6: A colorful hand and phone sketch
    • Some Questions for You
      • What do you want your style to be?
      • Whose work do you admire?
      • What are your sketching strengths?
• 10. Tackling the Problems
  • Why All These Maps and Canvases?
    • How to Use These Patterns
      • Using them by yourself
      • Using them as a team
      • See the shapes in the conversation
  • Understanding People with the Empathy Map
  • Understanding Value Exchange by Using Value Relationship Mapping
  • Understanding a Product Experience by Using Journey Mapping
  • Understanding an Offering with the Value Proposition Canvas
  • Understanding a System with Concept Modeling
    • Synthesize the Essence of the System
    • Use a Well-Understood Metaphor
  • Understanding an Organization by Using the SWAM Canvas
  • Understanding an Organizations Place in the World by Using the PESTLE Canvas
    • Some Questions for you
      • What keeps your customers up at night?
      • Do you have any silos in your organization?
      • What diagrams could you simplify to help communicate your system?
      • How quickly can a new hire get up and running?
      • Have you done something like a SWAM Canvas recently?
      • Could you give me a compelling elevator pitch for your product?
  • Interview with John Tutt
• 11. Designing the Future
  • Rallying Around a Common Future with the Team Purpose Map
  • Envisioning the Future State of Your Customers with the Superhero Booth Sketch
  • Exploring Goals with the Build-a-Bridge Sketch
    • Variations
  • Knocking Down the Barriers with the Goal Barriers Sketch
  • Envisioning a Future Product with the Experience Canvas
  • Bringing Future Experiences to Life with Storyboarding
    • The Anatomy of Storyboards
      • Gutters
      • Reading flow
      • Staging and focus
      • Angles and shots
    • Exercises
      • Exercise 11-1: Play all the angles
      • Exercise 11-2: Your work, from all the angles
      • The power of storytelling
      • The Presto Sketching version of the Heros Journey
    • How to Sketch Storyboards to Explore and Explain a Problem
      • Step 1: Get clear on an authentic problem at the right moment
      • Step 2: Write the story first
      • Step 3: Get your story in touch with its emotions
      • Step 4: Roll camera
      • Example of an existing scenario
      • Step 1: Get clear on an authentic problem at the right moment
      • Step 2: Write the story first
      • Step 3: Get your story in touch with its emotions
      • Step 4: Roll camera
    • How to Sketch Storyboards to Explain a Solution
      • Step 1: Get clear on the benefit at the proper moment
      • Step 2: Write the story first
      • Step 3: Get your story in touch with its emotions
      • Step 4: Roll camera
      • Example of an envisioned scenario
      • Step 1: Get clear on the benefit at the proper moment
      • Step 2: Write the story first
      • Step 3: Get your story in touch with its emotions
      • Step 4: Roll camera
    • Exercises
      • Exercise 11-3: The relief of having a smart home
      • Exercise 11-4: What is the super you?
      • Exercise 11-5: Whats your main goal, and how will you get there?
      • Exercise 11-6: How will you knock down your barriers?
    • Some Questions for You
      • Does your team have a shared, clear purpose?
      • Are you chasing the feature and not the benefit?
      • What experience could you bring to life as a storyboard?
      • Who else could do with these helpful tools?
• 12. Plotting the Course
  • Generating Actionable Ideas with the Concept Canvas
    • Please Be Careful Saying QR codes Around Me
    • Generate Actionable Concepts, Not Vague Ideas
  • Prioritizing Action with the Hurdle Track Sketch
  • Prioritizing Resources with the Resource Tank Sketch
    • Some Questions for You
      • Whats your teams attitude toward brainstorming?
      • What decisions could you help your team make with the Hurdle Track sketch?
      • How is your resource tank?
  • Interview with Devon Bunce
• 13. Sharing Your Sketches with Others
  • Theres Magic in the Making, Not Just Whats Made
  • Capturing Your Sketches
    • Is It Time for You to Swap to Digital Sketching?
    • Think About How Youre Going to Use the Sketches
      • High-resolution printing
      • Instant sharing
      • Capturing for project work or for a presentation
      • Enhancing, coloring, and editing
  • Storing and Sharing Your Sketches
  • Reusing Your Sketches
    • Some Questions for You
      • What treasures does your smartphones photo app hold?
      • Do you have the start of a sketch icon library?
      • What sketches could you use in your work presentations?
      • What recent sketch makes you proud?
• 14. Spreading Your Wings
  • Keep Looking for Opportunity
  • Keep Your Tools (and Your Mind) Sharp
  • Try New Materials
  • What Next?
    • Get into the Community
    • Set Yourself Challenges
    • The Parting Line
• A. Concept-to-Metaphor Transfigurator
• B. Visual Pattern Reference-o-Tronic 3000
  • Shared Clarity
  • Fresh Thinking and Discovery
  • Actionable Insights
  • Invention
  • Strategic Perspective
  • Prioritizing
  • Direction and Alignment
• C. About the Author
• Index

pokaż cały spis treści

ukryj recenzje