PrestaShop 1.5 Beginner's Guide. Build your own attractive online store with this fast and flexible e-commerce solution - Second Edition
- Autorzy:
- Jose A. Tizon, John Horton
- Ocena:
- Bądź pierwszym, który oceni tę książkę
- Stron:
- 260
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Opis ebooka: PrestaShop 1.5 Beginner's Guide. Build your own attractive online store with this fast and flexible e-commerce solution - Second Edition
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Jose A. Tizon, John Horton - pozostałe książki
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Szczegóły ebooka
- Tytuł oryginału:
- PrestaShop 1.5 Beginner's Guide. Build your own attractive online store with this fast and flexible e-commerce solution - Second Edition
- ISBN Ebooka:
- 978-17-821-6107-3, 9781782161073
- Data wydania ebooka:
- 2013-04-24 Data wydania ebooka często jest dniem wprowadzenia tytułu do sprzedaży i może nie być równoznaczna z datą wydania książki papierowej. Dodatkowe informacje możesz znaleźć w darmowym fragmencie. Jeśli masz wątpliwości skontaktuj się z nami sklep@ebookpoint.pl.
- Język publikacji:
- angielski
- Rozmiar pliku Pdf:
- 5.1MB
- Rozmiar pliku ePub:
- 9.7MB
- Rozmiar pliku Mobi:
- 14.0MB
Spis treści ebooka
- PrestaShop 1.5 Beginners Guide
- Table of Contents
- PrestaShop 1.5 Beginner's Guide
- Credits
- About the Authors
- About the Reviewers
- www.PacktPub.com
- Support files, eBooks, discount offers and more
- Why Subscribe?
- Free Access for Packt account holders
- Support files, eBooks, discount offers and more
- Preface
- What this book covers
- What you need for this book
- Who this book is for
- Conventions
- Time for action heading
- What just happened?
- Pop quiz heading
- Have a go hero heading
- Reader feedback
- Customer support
- Errata
- Piracy
- Questions
- 1. Getting Started
- Know your business
- Downloading PrestaShop
- Technical requirements
- Time for action transferring files to your web host
- What just happened?
- Making a database
- Time for action creating a database
- What just happened?
- How to install PrestaShop
- Time for action the PrestaShop auto-installer
- What just happened?
- Post-install security
- Deleting the install folder
- Time for action how to delete the install folder
- What just happened?
- Renaming the admin folder
- Time for action renaming the admin folder
- What just happened?
- Your shop front explained
- Your shop-back explained
- Time for action logging in to your PrestaShop control panel
- What just happened?
- Control panel guided tour
- Have a go hero hunt the PrestaShop thimble
- Before we continue
- Pop quiz a few questions about Chapter 1
- Summary
- 2. Back Office
- Dashboard
- Catalog
- Orders
- Customers
- Price rules
- Shipping and localization
- Modules
- Arranging key modules
- Cart block
- Time for action installing the shopping cart module
- What just happened?
- What goes on your home page?
- Unique Selling Proposition (USP)
- Time for action how to add your content to your home page
- What just happened?
- Secure payment
- Time for action using the content management system
- What just happened?
- Moving modules around
- Time for action moving modules
- What just happened?
- Preferences
- Time for action changing the default image size
- What just happened?
- PrestaShop themes
- Finding themes
- Choosing a great theme
- Installing the themes
- Time for action installing a PrestaShop theme
- What just happened?
- Pop quiz themes and things
- Customizing your template
- Important preliminary point
- Time for action creating a new template
- What just happened?
- Editing your CSS file
- Background color
- Font size
- Themes summary
- Time for action uploading your company/store logo
- What just happened?
- Advanced parameters and administration
- Time for action making a customer account
- What just happened?
- Permanent links block
- Stats
- Creating the must have pages
- Delivery
- Legal notice
- Terms and conditions
- About us
- Contacting your store
- Contacts
- Time for action creating departments to contact
- What just happened?
- Multistore feature
- Downloadable products
- Are you an existing user of osCommerce? Lets import it to PrestaShop
- Summary
- 3. Merchandising for Success
- Shop categories
- Planning your category structure
- Creating your categories
- Shop categories
- Time for action how to create product categories
- What just happened?
- Creating content for your categories and subcategories
- Time for action adding category descriptions
- What just happened?
- Adding products
- Product descriptions that sell
- Actually selling the product
- Ask for the sale
- Product descriptions that sell
- Create some images with GIMP
- Time for action how to add a product to PrestaShop
- What just happened?
- Highlighting products
- New products
- Time for action how to highlight your newest products
- What just happened?
- Specials
- Time for action creating a special offer
- What just happened?
- Recently viewed
- Best sellers
- Accessories
- Time for action creating an accessory
- What just happened?
- Features
- Time for action using PrestaShop's features
- What just happened?
- Attributes
- Time for action an attributes example
- What just happened?
- Have a go hero the combinations generator
- Customizing
- Time for action allowing your customers to customize
- What just happened?
- Product mania!
- Pop quiz a few product marketing questions
- Summary
- 4. Getting More Customers
- SEO: Search Engine Optimization
- Which keywords should we use?
- Discovering the value of keywords
- Which keywords should we use?
- SEO: Search Engine Optimization
- Meta tags
- Types of meta tags
- Time for action PrestaShop meta tags
- What just happened?
- Tag clouds
- Time for action creating a tag cloud
- What just happened?
- Friendly URLs
- Time for action how to get search-friendly URLs
- What just happened?
- Canonical URLs
- Time for action choosing your canonical URL
- What just happened?
- Writing and displaying articles
- Good ideas when writing articles
- Make your articles easy to read
- Think about your audience
- Sell, but sell subtly
- Good ideas when writing articles
- Page formatting and keyword density
- How many times should the keywords/phrases be used?
- Quick tips
- Writing the summary
- Using the CMS
- Time for action creating the article
- What just happened?
- robots.txt
- Time for action creating robots.txt
- What just happened?
- Helping Google with sitemaps
- Time for action Google sitemaps tutorial
- What just happened?
- PrestaShop search weightings
- Switching languages
- Time for action enabling a second language
- What just happened?
- Creating translations
- Time for action translating product descriptions
- What just happened?
- Time for action translating your whole website
- What just happened?
- Languages conclusion
- Pop quiz PrestaShop search
- Summary
- 5. Tools, Newsletters, Extra Income, and Statistics
- Exploring the Preferences tab
- Useful preferences
- General
- Orders
- Cart redisplay at login
- Store contacts
- Image
- Localization
- Maintenance
- Useful preferences
- Administration
- Menus
- Exploring the Preferences tab
- Time for action customizing your tabs
- What just happened?
- Quick access
- What just happened?
- Time for action creating a Quick access
- What just happened?
- Pop quiz tools and preferences challenge
- E-mail marketing with newsletters
- Most people don't buy!
- Why?
- The stages of e-mail marketing
- Most people don't buy!
- Setting up the newsletter module
- Time for action the newsletter module
- What just happened?
- Switching on product notifications
- Time for action product notifications
- What just happened?
- Powerful newsletter modules
- Building a big list of subscribers
- Understanding what a newsletter is
- Incentives
- What to give away
- Incentives
- Offering more via e-mail
- Creating newsletters
- Product information
- Genuine news
- Designing your newsletters
- Sending newsletters
- A quick word about spam
- Using a PrestaShop module to send newsletters
- Using your web host to send newsletters
- A dedicated e-mail service provider to send newsletters
- A free e-mail system to send newsletters
- Getting your subscriber list
- Time for action accessing your e-mail list
- What just happened?
- Setting up Google AdSense in PrestaShop
- Time for action installing Google AdSense
- What just happened?
- Setting up PrestaShop statistics
- Graph and grid engines
- Statistics modules
- Time for action setting up statistics engines and modules
- What just happened?
- Exploring the statistics options
- Installing Google Analytics
- Getting a Google Analytics account
- Have a go hero doing more with the thing
- Time for action installing Google Analytics
- What just happened?
- Using Google Analytics
- Summary
- 6. Security and Disaster Recovery
- Types of attacks
- Common sense issues
- Brute force
- SQL injection attack
- Cross-site scripting
- User error
- Types of attacks
- Employees and user security
- Time for action creating users
- What just happened?
- Profiles
- Time for action creating profiles
- What just happened?
- Permissions
- Permissions and their levels
- Time for action configuring permissions to profiles
- What just happened?
- Pop quiz security
- SSL Secure Sockets Layer
- Shared SSL, dedicated SSL, or no SSL
- Setting up SSL in PrestaShop
- Time for action setting up SSL in PrestaShop
- What just happened?
- Making a copy of your store
- Introducing the backup process
- Frequency
- Introducing the backup process
- Backing up your database
- Time for action backing up your database
- What just happened?
- Backing up your files
- Time for action backing up your files
- What just happened?
- Using your copy
- Restoring the database
- Time for action how to restore the database
- What just happened?
- Restoring the files
- Time for action restoring your files
- What just happened?
- Assessing what went wrong
- Have a go hero securing your newly restored shop
- Upgrading PrestaShop
- Time for action how to upgrade PrestaShop
- What just happened?
- Have a go hero keeping your store live while upgrading
- This chapter in a nutshell
- Summary
- 7. Checkouts and Shipping
- Handling payments
- Which payment provider should I use?
- Merchant accounts
- Which payment provider should I use?
- PayPal, Google Checkout, bank wire, or cash on delivery?
- SSL requirements
- Cost
- Getting your money
- Flexibility
- Chargebacks
- Friendliness
- Conclusion
- Handling payments
- Have a go hero turning a negative into a positive
- Using PayPal
- PayPal account
- Setting up your PayPal checkout
- Time for action installing the PayPal module
- What just happened?
- Using Google Checkout
- Installing the checkout
- Time for action how to set up Google Checkout payments
- What just happened?
- Cheque
- Cash on delivery
- Bank wire
- Sales taxes
- Time for action setting up PrestaShop to handle sales tax
- What just happened?
- One page checkout
- Guest checkout
- Currencies
- Adding a currency
- Time for action adding a currency
- What just happened?
- Setting currency rates
- Time for action setting a currency rate
- What just happened?
- Auto exchange rate updates
- Vouchers
- Creating a voucher
- Time for action creating a voucher
- What just happened?
- Giving the vouchers to your customer
- Shipping options
- Super-simple shipping configuration options
- Common shipping scenarios
- Shipping calculated by sale value
- Time for action configuring shipping by sale value
- What just happened?
- Configuring shipping by weight
- What just happened?
- Time for action how to configure shipping by weight
- What just happened?
- Shipping configuration in depth
- What just happened?
- Gift wrapping and recycled packaging
- Time for action setting up gift wrapping and recycled packaging options
- What just happened?
- Pop quiz a refresher
- Your PrestaShop so far
- Summary
- 8. Ready to Sell
- Creating an account and placing an order
- Time for action creating an account and placing an order
- What just happened?
- Repeat business with a customer loyalty scheme
- Time for action setting up your loyalty scheme
- What just happened?
- Getting some product comments
- All about comments
- How to get some product comments
- Time for action getting some feedback for your products
- What just happened?
- Putting up a discount voucher on the front page
- Creating the voucher (reminder)
- Showcasing the voucher
- Time for action putting your voucher on the home page
- What just happened?
- Registering with the search engines
- Registering
- Time for action registering with the search engines
- What just happened?
- Marketing your site
- How to write good posts
- Write at your skill level
- Social share buttons
- Criticism
- Don't shamelessly promote yourself
- How to write good posts
- Promoting your store using social media
- Twitter
- Branding your profile
- Following others
- A lightning guide to tweeting
- Regular tweets
- What's your frequency Kenneth?
- Broadcasting
- Humor
- Questions
- Achievements and events
- Replying and retweeting
- Sales tweets
- Twitter summary
- Twitter
- Facebook
- Avoid spamming
- Start a group
- Start an event
- Start a page
- Social media conclusion
- Handling orders and checking payments
- Creating order messages
- Time for action creating messages
- What just happened?
- Statuses
- What just happened?
- Time for action statuses
- What just happened?
- Checking payments
- Processing an order
- Time for action how to process an order
- What just happened?
- More about the Customers and Orders tabs
- Groups
- Time for action creating and using groups
- What just happened?
- Customers
- Carts
- Invoices
- Time for action Invoices
- What just happened?
- Merchandise returns
- Pop quiz Sell your products
- Summary
- 9. Go to the Future
- Why are we here?
- The power of e-commerce and a passive income
- The busy billionaire
- Learning from competitors
- Perpetual analysis, improvement, and marketing
- Analyzing statistics
- PrestaShop statistics
- Pages not found
- Best products, best categories, and catalog statistics
- Shop search
- PrestaShop statistics summary
- PrestaShop statistics
- Google Analytics
- Audience
- Traffic sources
- Content
- Google Analytics summary
- Analyzing statistics
- Improvement
- Optimizing your articles, product descriptions, and category descriptions
- Adding new articles
- Marketing
- Devising a routine and sticking to it
- Time for action making a plan
- What just happened?
- The big secret
- High street retail
- Duplication
- Look at it like this
- An analogy to explain
- What about all these corner shops?
- Technical duplication tips
- Varying your payment provider
- Varying your web host
- Varying your content
- Varying your cart software
- Try something totally new
- The future of e-commerce and PrestaShop
- Pop quiz become an e-commerce expert
- Picture this
- Summary
- A. Control Panel Quick Reference
- Catalog
- Products
- Categories
- Monitoring
- Attributes and Values
- Features
- Suppliers
- Image Mapping
- Tags
- Attachments
- Catalog
- Orders
- Customers
- Price Rules
- Cart Rules
- Catalog Price Rules
- Shipping
- Localization
- Modules
- Modules & Themes Catalog
- Positions
- Payment
- Preferences
- Advanced Parameters
- Administration
- Stats
- B. Web Resources
- PrestaShop related resources
- Sales and marketing
- Technical
- Resources
- Other shopping carts and content management systems
- Other
- Pop Quiz Answers
- Chapter 1, Getting Started
- Pop quiz starting your e-commerce
- Chapter 1, Getting Started
- Chapter 2, Back Office
- Pop quiz themes and things
- Chapter 3, Merchandising for Success
- Pop quiz a few product marketing questions
- Chapter 4, Getting More Customers
- Pop quiz PrestaShop search
- Chapter 5, Tools, Newsletters, Extra Income, and Statistics
- Pop quiz tools and preferences challenge
- Chapter 6, Security and Disaster Recovery
- Pop quiz security
- Chapter 7, Checkouts and Shipping
- Pop quiz a refresher
- Chapter 8, Ready to Sell
- Pop quiz sell your products
- Chapter 9, Go to the Future
- Pop quiz become an e-commerce expert
- Index
Dzieki opcji "Druk na żądanie" do sprzedaży wracają tytuły Grupy Helion, które cieszyły sie dużym zainteresowaniem, a których nakład został wyprzedany.
Dla naszych Czytelników wydrukowaliśmy dodatkową pulę egzemplarzy w technice druku cyfrowego.
Co powinieneś wiedzieć o usłudze "Druk na żądanie":
- usługa obejmuje tylko widoczną poniżej listę tytułów, którą na bieżąco aktualizujemy;
- cena książki może być wyższa od początkowej ceny detalicznej, co jest spowodowane kosztami druku cyfrowego (wyższymi niż koszty tradycyjnego druku offsetowego). Obowiązująca cena jest zawsze podawana na stronie WWW książki;
- zawartość książki wraz z dodatkami (płyta CD, DVD) odpowiada jej pierwotnemu wydaniu i jest w pełni komplementarna;
- usługa nie obejmuje książek w kolorze.
Masz pytanie o konkretny tytuł? Napisz do nas: sklep[at]helion.pl.
Książka, którą chcesz zamówić pochodzi z końcówki nakładu. Oznacza to, że mogą się pojawić drobne defekty (otarcia, rysy, zagięcia).
Co powinieneś wiedzieć o usłudze "Końcówka nakładu":
- usługa obejmuje tylko książki oznaczone tagiem "Końcówka nakładu";
- wady o których mowa powyżej nie podlegają reklamacji;
Masz pytanie o konkretny tytuł? Napisz do nas: sklep[at]helion.pl.
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