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Hands-On Salesforce Einstein Studio and GPT Intelligence. Transform your CRM with AI for enhanced productivity with value-driven implementation

Język publikacji: angielskim
Hands-On Salesforce Einstein Studio and GPT Intelligence. Transform your CRM with AI for enhanced productivity with value-driven implementation Joseph Kubon, Luke Pond, Andy Forbes, Melissa Shepard, Philip Safir, Christopher Long - okladka książki

Hands-On Salesforce Einstein Studio and GPT Intelligence. Transform your CRM with AI for enhanced productivity with value-driven implementation Joseph Kubon, Luke Pond, Andy Forbes, Melissa Shepard, Philip Safir, Christopher Long - okladka książki

Serie wydawnicze:
Hands-on
Ocena:
Bądź pierwszym, który oceni tę książkę
Stron:
340
Salesforce continues to expand the capabilities of Einstein Copilot, ensuring its ability to meet evolving critical business needs. This definitive guide to implementing Salesforce Einstein Copilot is written by a team of highly experienced Salesforce professionals with decades of experience in AI, data engineering, and Salesforce solutions. The book showcases practical use cases and offers strategic insights into AI integration within CRM systems, providing you with a comprehensive understanding of how to leverage this powerful tool.
You’ll develop a thorough understanding of various use cases and practical applications of Einstein Copilot across different Salesforce clouds, including Sales, Service, Marketing, and Commerce. Equipped with strategic insights from seasoned Salesforce experts, you’ll be prepared to navigate the future of AI-driven CRM, enhancing your ability to drive productivity and innovation within your organization. Ultimately, you’ll become well versed in the transformative potential of AI, ready to harness its power to achieve superior business outcomes.
By the end of this book, you’ll be able to effectively implement Salesforce Einstein Copilot within your CRM systems, leveraging AI to optimize information and streamline business processes.

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O autorach książki

Joseph Kubon, an experienced Solution Architect for global enterprise deliveries, Salesforce MVP with 40+ Salesforce certifications and inventor (holding several patents), navigates the realms of manufacturing, health and media industries with a results-driven approach. Skilled in Agile methodologies, Business Process, and Architecture values, he carries a toolkit replete with Salesforce configuration and customization expertise for groundbreaking development. Guided by the wisdom that 'just because it can be built doesn't mean it should be', Joseph embraces the multiplicity of solutions to tomorrow's challenges measuring success with his “Time to Value” principles.
Luke Pond is a Senior Technical Director with thirty years of experience in software development and consulting. In the realm of Salesforce Commerce and Marketing, he holds 14 certifications and enjoys playing the role of technical lead on complex cross-cloud projects, where he translates business and integration requirements into detailed development specifications. With a long-term background in designing both transactional and analytical databases and a strong interest in Data Science, he has a keen understanding of how to use the capabilities of Salesforce Data Cloud and Model Builder to generate business insights and value in a world of data surplus.
Andy Forbes stands at the vanguard of technological innovation. With a career spanning four decades, he is currently focusing his robust IT background on exploring the transformative potential of artificial intelligence, particularly Generative AI, on Salesforce project delivery. Andy has honed a deep expertise in CRM and project management which is backed by his repertoire of ITIL and Salesforce certifications. Andy's eight-year tenure at a Global Systems Integrator, coupled with his entrepreneurial spirit, has propelled him to the leadership of multiple Salesforce projects for Fortune 500 clients.
Melissa Shepard, Salesforce CTA is a distinguished Salesforce Certified Technical Architect (CTA) and Advisory Consulting Partner with over 20 years of experience in Information Technology and Software Development, focusing on Salesforce CRM for the past 18 years. She has a rich background in System Architecture, System Analysis, and Application Development, working with companies ranging from startups to global corporations across various commercial industries and professional services. An advocate for the Salesforce community, Melissa is also a MuleSoft Ambassador, Well-Architected Ambassador, and a prominent figure in several mentorship and nonprofit initiatives. As the Founder of ScaleUp Archs and Architect Ohana Slack, she is committed to empowering and upskilling Salesforce architects, guiding them towards achieving their CTA certification.
Philip Safir is a consulting executive and business architect. He serves enterprises via delivery of technology roadmaps, process improvement, and solutions on the Salesforce platform. As the Head of Salesforce Professional Services Delivery & Talent for a Global Systems Integrator, he is responsible for a team of 250 consultants and a $100M portfolio. His career spans Fortune 500, start-up, and international clients across various industry domains like Manufacturing, Retail, Financial Services, Telecom, and so on.

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