Opis ebooka: Best of TOC. 3rd Edition
2012 was quite a year for change in the publishing industry.Throughout the year we used the TOC community site (toc.oreilly.com)to provide insightful analysis of the latest industry developments.And since ours is a community site, the articles we publish aren'tjust from the TOC team; we also feature perspectives from many of thetop innovators and publishing experts.
It wasn't easy, but we hand-picked the most noteworthy articles from2012 for inclusion in this Best of TOC collection. We think you'llagree that the more than 60 pieces featured here represent some of themost thought-provoking dialog from the past year. We've arranged thearticles by category, so whether you're most interested in marketing,revenue models, production or innovation in general you'll findsomething to get your creative juices flowing.
Wybrane bestsellery
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Autorem, wydawcą i dystrybutorem rozmaitych publikacji dziś może być właściwie każdy. Stało się to możliwe dzięki niezwykle łatwemu dostępowi do odpowiednich narzędzi, takich jak wydajne komputery i specjalistyczne oprogramowanie, jak również do mniej lub bardziej profesjonalnych usług poligrafic...(57.85 zł najniższa cena z 30 dni)
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Na rynku jest dostępnych mnóstwo podręczników do nauki posługiwania się edytorami tekstu. Zwykle są one jedynie zbiorami opisów przycisków i okienek wraz przykładami pokazującymi, jak osiągnąć pewien określony cel w konkretnej sytuacji. Zastosowanie przekazywanej przez nie wiedzy często też ogran...
Komputerowa edycja dokumentów dla średnio zaawansowanych Komputerowa edycja dokumentów dla średnio zaawansowanych
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Proces tworzenia e-booka, do szczęśliwego finału PDF, EPUB i MOBI. Temat jest ujęty szeroko i ten poradnik pozwoli ci zaoszczędzić masę czasu na “googlanie”. Nie ma tu motywacyjnych tekstów typu “uwierz w siebie”. Są problemy i ich rozwiązania. Jest pokazane &ldquo...
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Książka, którą trzymasz w dłoni, przedstawia cztery podstawowe zasady, stosowane praktycznie w każdym dobrym projekcie graficznym. Kiedy je poznasz, bez trudu uda Ci się zweryfikować poziom swojego projektu. Nauczysz się dostrzegać nieprawidłowości i będziesz w stanie je skorygować. Zmieni się Tw...(24.50 zł najniższa cena z 30 dni)
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W trakcie lektury poznasz budowę drukarki 3D i jej elementy składowe. Następnie zaznajomisz się z popularnymi programami pozwalającymi na przygotowanie wydruku. Nawet jeśli dopiero zamierzasz zrobić swój pierwszy projekt 3D, z tym przewodnikiem bez problemu przejdziesz przez cały proces i wydruku...(24.50 zł najniższa cena z 30 dni)
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Dzięki tej lekturze poznasz podstawowe pojęcia związane z DTP i grafiką komputerową. Nauczysz się używać programu Photoshop do korekcji zdjęć oraz łączenia i przekształcania obrazów. Opanujesz techniki stosowania efektów specjalnych. Dowiesz się, jak wykorzystać program Illustrator do tworzenia i...
Kompendium DTP. Adobe Photoshop, Illustrator, InDesign i Acrobat w praktyce. Wydanie II Kompendium DTP. Adobe Photoshop, Illustrator, InDesign i Acrobat w praktyce. Wydanie II
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„DTP. Od projektu aż po druk. O współpracy grafika z drukarzem ” to publikacja skierowana zarówno do grafików, operatorów DTP czy projektantów, jak i osób odpowiedzialnych za kontrolę jakości plików w drukarniach. W lekki i bezpretensjonalny sposób autor dzieli się w niej wiedzą na te...
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Ready to take your ebooks to the next level with EPUB 3? This concise guide includes best practices and advice to help you navigate the format’s wide range of technologies and functionality. EPUB 3 is set to turn electronic publishing on its head with rich multimedia reading experiences and...
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gnuplot is the world's finest technical plotting software, used by scientists, engineers, and others for many years. It is in constant development and runs on practically every operating system, and can produce output in almost any format. The quality of its 3d plots is unmatched and its ability ...
gnuplot Cookbook. Visual guide to every kind of graph you can make with this plotting software with this book and gnuplot Cookbook. Visual guide to every kind of graph you can make with this plotting software with this book and
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Although the digital revolution has made content available to more people than print books ever could, ebooks are still only as accessible as the foundation they’re built on—and all too often the foundation is weak. But that’s changing. With the introduction of EPUB 3, publisher...
Ebooka "Best of TOC. 3rd Edition" przeczytasz na:
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czytnikach Inkbook, Kindle, Pocketbook, Onyx Boox i innych
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systemach Windows, MacOS i innych
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systemach Windows, Android, iOS, HarmonyOS
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na dowolnych urządzeniach i aplikacjach obsługujących formaty: PDF, EPub, Mobi
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w aplikacji Ebookpoint na Android, iOS, HarmonyOs
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na systemach Windows, MacOS i innych
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na dowolnych urządzeniach i aplikacjach obsługujących format MP3 (pliki spakowane w ZIP)
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Kurs Video "Best of TOC. 3rd Edition" zobaczysz:
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w aplikacjach Ebookpoint i Videopoint na Android, iOS, HarmonyOs
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na systemach Windows, MacOS i innych z dostępem do najnowszej wersji Twojej przeglądarki internetowej
Szczegóły ebooka
- ISBN Ebooka:
- 978-14-493-6525-7, 9781449365257
- Data wydania ebooka:
- 2013-02-12 Data wydania ebooka często jest dniem wprowadzenia tytułu do sprzedaży i może nie być równoznaczna z datą wydania książki papierowej. Dodatkowe informacje możesz znaleźć w darmowym fragmencie. Jeśli masz wątpliwości skontaktuj się z nami sklep@ebookpoint.pl.
- Język publikacji:
- angielski
- Rozmiar pliku ePub:
- 5.0MB
- Rozmiar pliku Mobi:
- 10.2MB
Spis treści ebooka
- Best of TOC, 3rd Edition
- 1. Introduction
- 2. Innovation
- How Agile Methodologies Can Help Publishers
- What is an agile methodology?
- How do agile methodologies apply to publishing?
- How Agile Methodologies Can Help Publishers
- Taking a Page Out of ESPNs Playbook
- Pay for one, access all
- Building talent franchises
- Memorable quotes
- Perceptive Media: Undoing the Limitations of Traditional Media
- How does Perceptive Media work, and are there privacy concerns?
- What driving factors are pointing to the success of this kind of storytelling platform?
- In the early days, Perceptive Media is being applied to broadcast technology. What potential applications for Perceptive Media do you envision in the publishing industry?
- Kindle Fire vs iPad: Good Enough Will Not Disrupt
- How disruptive is the Kindle Fire to the low-end tablet market?
- Is Amazon a threat to Apple?
- What role do you see Apple playing in the future of publishing and what current trends do you identify as driving factors?
- Dont Build Social Thoughts on Reinventing the Wheel
- Services, APIs, and the Complex Web
- Publishing focus and third-party opportunity
- Startups and Publishers: It Aint Easy
- If you sell a product publishers dont want, who is to blame?
- Solutions to solve future problems
- Where to next?
- The risk of ceding the future to other players
- In the end, readers will drive the change
- Its Time for a Publishing Incubator
- Roadblocks
- People have been thinking about this for awhile
- The publishing incubator
- The Slow Pace of eBook Innovation
- Putting a Value on Classic Content
- Reading Experience and Mobile Design
- Mobile design?
- Five convergence points for mobile design & reading system design
- Serial Fiction: Everything Old Is New Again
- Why should you be interested in serial fiction?
- Frequency, engagement, and experimentation
- It still comes down to great writing
- 3. Revenue Models
- Getting the Content Out There Isnt Enough Anymore
- In what contexts does content aggregation create the most value?
- How about paywalls is anyone doing this properly? What is the best way to make this model work?
- 24Symbols is based on a subscription model. Since your launch, have you had to change the model to make it work?
- Getting the Content Out There Isnt Enough Anymore
- Amazon, eBooks, and Advertising
- New Life for Used eBooks
- In-Book Purchases
- Why a Used eBook Ecosystem Makes Sense
- 4. Rich Content
- In the Case of Interactivity, Were Still at the Phase of Irrational Enthusiasm
- Where do you draw the line between meaningful and gimmicky interactivity?
- Are there times when interactivity is detrimental and should be avoided?
- How have mobile platforms changed the publishing landscape?
- What kinds of tools do authors need to create interactive content, and what new skills might they need to develop?
- What are some guidelines authors should follow when considering interactive features for content?
- How should one decide between building an ebook and building an app? Is there a tipping point?
- In the Case of Interactivity, Were Still at the Phase of Irrational Enthusiasm
- Are eBooks Good Enough Already?
- 5. Data
- Transforming Data into Narrative Content
- What does Narrative Science do and how are you applying the technology to journalism?
- How does data affect the structure of a story?
- What kinds of stories lend themselves well to this type of system and why?
- What kinds of stories just wont work what are the boundaries or limitations?
- In what ways can publishers benefit from Narrative Science?
- In what other industries are you finding applications for Narrative Science?
- Transforming Data into Narrative Content
- Book Marketing Is Broken. Big Data Can Fix It
- What are some key findings from the Bookseer beta?
- What kinds of data are most important for publishers to track?
- What does real-time data let publishers do?
- How would you describe the relationship between sales and social media?
- Will Retailers Start Playing Big Brother with Our Content?
- 6. DRM & Lock-in
- Its Time for a Unified eBook Format and the End of DRM
- Platform lock-in
- The myth of DRM
- Lessons from the music industry
- Its Time for a Unified eBook Format and the End of DRM
- Lightweight DRM Isnt the Answer
- Kindle Remorse: Will Consumers Ever Regret eBook Platform Lock-in?
- Neutralizing Amazon
- Kindle Serials Is the Next Brick in Amazons Walled Garden
- 7. Open
- Publishings Open Future
- Content access via APIs
- Evolution of DRM
- Apps, platforms, formats, and HTML5
- Lets open this up together
- Publishings Open Future
- Free and the Medium vs. the Message
- Free as in freedom (and beer)
- Information and delivery
- Creating Reader Community with Open APIs
- Reading is more than a solitary activity
- The new era of data-driven publishing
- The consequences of walled gardens
- Buy Once, Sync Anywhere
- The problem a fragmented content ecosystem
- The proposed solution an API to share a users purchase information
- What would the access permission API look like?
- Concept basis of a specification
- A common data transfer medium
- The future
- 8. Marketing
- The Core of the Author Platform Is Unchanged Its the Tools that Are Rapidly Changing
- What is an author platform and how is it different today from, say, 10 years ago?
- What are some of the key ways authors can connect with readers?
- In marketing your book Cooking for Geeks, what were some of the most successful tactics you used?
- What advice would you offer to new authors just starting out?
- The Core of the Author Platform Is Unchanged Its the Tools that Are Rapidly Changing
- The Sorry State of eBook Samples, and Four Ways to Improve Them
- How Libraries Can Help Publishers with Discovery and Distribution
- How to De-Risk Book Publishing
- Selling Ourselves Short on Search and Discovery
- The 7 Key Features of an Online Community
- Book Communities
- The Fundamentals
- Conclusion
- 9. Direct Sales Channel
- Direct Sales Uncover Hidden Trends for Publishers
- Direct Channels and New Tools Bring Freedom and Flexibility
- Direct Channels
- Evolving Tools
- Its the Brand, Stupid!
- NY Times eBook Initiative Could Be So Much More
- 10. Legal
- Fair Use: A Narrow, Subjective, Complicated Safe Haven for Free Speech
- How is fair use defined and what is its legal purpose?
- Does the breadth of the fair use guidelines cause confusion?
- What are some best practices people should follow to stay within the guidelines?
- What are the most common fair use abuses?
- What kinds of content arent protected by copyright or subject to fair use?
- How would someone know if something is in the public domain or not?
- Whats your take on Creative Commons licensing?
- Fair Use: A Narrow, Subjective, Complicated Safe Haven for Free Speech
- eBook Lending vs Ownership
- A Screenshot, a Link, and a Heap of Praise Are Met with a Takedown Notice
- 11. Formats
- Portable Documents for the Open Web (Part 1)
- Whats up with HTML5 and EPUB 3? (and, is EPUB even important in an increasingly cloud-centric world?)
- The Enduring Need for Portable Documents
- Portable Documents for the Open Web (Part 1)
- Portable Documents for the Open Web (Part 2)
- Portable Documents for the Open Web (Part 3)
- Graceful eBook Degradation
- IOS 6, Android, HTML5: Which Publishing Platform Prevails?
- Responsive eBook Content
- HTML5, EPUB 3, and eBooks vs Web Apps
- Your mileage may vary, especially on the Nook
- Distinguishing apps from ebooks
- eBooks as Native Apps vs Web Apps
- Distinguishing ebooks from apps
- Closing the gap between HTML5 and EPUB 3 support
- Books as Apps Deserve Serious Consideration
- 12. Pricing
- Piracy, Pricing, and eBook Hoarding
- Page Count, Pricing, and Value Propositions
- The Future Is Bright for eBook Prices and Formats
- Pricing
- Formats
- 13. Production
- The New New Typography
- Browser as typesetting machine
- The power of CSS and JavaScript
- Ease and efficiencies
- The New New Typography
- BookJS Turns Your Browser into a Print Typesetting Engine
- Ebook Problem Areas that Need Standardisation
- Overrides
- Annotations
- Modularised EPUB
- Staying out of CSS
- Graceful degradation for Fixed Layout
- What else?
- InDesign vs CSS
- Math Typesetting
- Whats the hold up?
- So why is this really interesting to publishing?
- WYSIWYG vs WYSI
- A Kindle Developers 2013 Wishlist
- 1. Add support for embedded audio/video to Kindle Fire
- 2. Add KF8 support for MathML
- 3. Add a Monospace Default Font to Kindle Paperwhite
- 4. Add more granularity to @media query support
- 5. Add a View Source option to Kindle Previewer
- Copyright
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Dzieki opcji "Druk na żądanie" do sprzedaży wracają tytuły Grupy Helion, które cieszyły sie dużym zainteresowaniem, a których nakład został wyprzedany.
Dla naszych Czytelników wydrukowaliśmy dodatkową pulę egzemplarzy w technice druku cyfrowego.
Co powinieneś wiedzieć o usłudze "Druk na żądanie":
- usługa obejmuje tylko widoczną poniżej listę tytułów, którą na bieżąco aktualizujemy;
- cena książki może być wyższa od początkowej ceny detalicznej, co jest spowodowane kosztami druku cyfrowego (wyższymi niż koszty tradycyjnego druku offsetowego). Obowiązująca cena jest zawsze podawana na stronie WWW książki;
- zawartość książki wraz z dodatkami (płyta CD, DVD) odpowiada jej pierwotnemu wydaniu i jest w pełni komplementarna;
- usługa nie obejmuje książek w kolorze.
Masz pytanie o konkretny tytuł? Napisz do nas: sklep[at]helion.pl.
Książka, którą chcesz zamówić pochodzi z końcówki nakładu. Oznacza to, że mogą się pojawić drobne defekty (otarcia, rysy, zagięcia).
Co powinieneś wiedzieć o usłudze "Końcówka nakładu":
- usługa obejmuje tylko książki oznaczone tagiem "Końcówka nakładu";
- wady o których mowa powyżej nie podlegają reklamacji;
Masz pytanie o konkretny tytuł? Napisz do nas: sklep[at]helion.pl.
Książka drukowana
Oceny i opinie klientów: Best of TOC. 3rd Edition O'Reilly TOC Team (0) Weryfikacja opinii następuję na podstawie historii zamówień na koncie Użytkownika umieszczającego opinię. Użytkownik mógł otrzymać punkty za opublikowanie opinii uprawniające do uzyskania rabatu w ramach Programu Punktowego.