Unblocked. How Blockchains Will Change Your Business (and What to Do About It)
- Autor:
- Alison McCauley
- Ocena:
- Bądź pierwszym, który oceni tę książkę
- Stron:
- 276
- Dostępne formaty:
-
ePubMobi
Opis ebooka: Unblocked. How Blockchains Will Change Your Business (and What to Do About It)
Remember the dawn of the internet or the advent of mobile computing and social media? Yet another digital revolution is now underway. Like its predecessors, blockchains are about to transform the way we live, work, and play, while disrupting entrenched industries and shattering conventional business models.
This practical guide takes you past the hype to show you exactly what blockchains do and how they’re poised to change our world. Author Alison McCauley explains how blockchains provide an open, distributed ledger for recording transactions in a verifiable and permanent way. You will learn how this technology provides an abundance of opportunity for those who know how to leverage blockchains to address privacy risks, hacks, data misuse, and fraud.
Unblocked explains:
- Why ignoring this technology exposes you to competitive disruption
- What this new technology revolution embraces—no technical background required
- How to prepare your organization to respond to the coming shift
Wybrane bestsellery
-
Jeśli słowo „szyfr” budzi w Tobie przyjemny dreszczyk emocji, mamy dla Ciebie prawdziwą gratkę. Już za chwilę poznasz największe tajemnice ludzkości. Prezentowane w tej książce tajemnicze kody służyły dyplomatom, armiom pierwszej i drugiej wojny światowej, wreszcie zimnowojennym szpie...(25.35 zł najniższa cena z 30 dni)
23.40 zł
39.00 zł(-40%) -
This practical guide to implementing DeFi in your projects guides you through building full-stack DeFi solutions with popular tools and teaches you how to leverage blockchain technologies to manage crypto assets.
Building Full Stack DeFi Applications. A practical guide to creating your own decentralized finance projects on blockchain Building Full Stack DeFi Applications. A practical guide to creating your own decentralized finance projects on blockchain
(92.88 zł najniższa cena z 30 dni) -
This book guides you with a thorough understanding of safeguarding your AWS workloads, equipping you to demonstrate your expertise through attainment of the esteemed AWS (SCS-C01) certification.
AWS Certified Security - Specialty (SCS-C02) Exam Guide. Pass the AWS (SCS-C02) exam on your first attempt with this comprehensive exam guide - Second Edition AWS Certified Security - Specialty (SCS-C02) Exam Guide. Pass the AWS (SCS-C02) exam on your first attempt with this comprehensive exam guide - Second Edition
(92.88 zł najniższa cena z 30 dni) -
TLS is the most important and widely used security protocol in the world. This book takes you on a journey through modern cryptography with TLS as the guiding light. It explains all necessary cryptographic primitives and how they are used within TLS. You’ll explore the inner workings of TL...
TLS Cryptography In-Depth. Explore the intricacies of modern cryptography and the inner workings of TLS TLS Cryptography In-Depth. Explore the intricacies of modern cryptography and the inner workings of TLS
-
Malware Science is your go-to guide to the synergy of cybersecurity and data science. You’ll first learn about malware lifecycle before delving into data science techniques for improved detection and analysis. This book will also help you decipher key regulations like GDPR and CCPA, making...
Malware Science. A comprehensive guide to detection, analysis, and compliance Malware Science. A comprehensive guide to detection, analysis, and compliance
-
The Essential Guide to Web3 serves as a gateway to the decentralized web—also known as the decentralized internet—to enable you to embark on an immersive journey into the fascinating world of Web3. With brief overviews of the blockchain and the Ethereum ecosystem at the outset, this...
The Essential Guide to Web3. Develop, deploy, and manage distributed applications on the Ethereum network The Essential Guide to Web3. Develop, deploy, and manage distributed applications on the Ethereum network
-
Having an efficient information security mechanism is one of the most crucial factors for any organization. Important assets of an organization demand a proper risk management and threat model for security; hence, information security concepts are gaining a lot of traction. This book covers the c...
Information Security Handbook. Enhance your proficiency in information security program development - Second Edition Information Security Handbook. Enhance your proficiency in information security program development - Second Edition
-
Ta książka ułatwi studentom i inżynierom zrozumienie zasad działania algorytmów kryptograficznych następnej generacji. Przedstawiono w niej koncepcje algorytmów symetrycznych i asymetrycznych, jak również omówiono wszystkie nowoczesne techniki uwierzytelniania, przekazywania danych i wyszukiwania...
Algorytmy kryptograficzne. Przewodnik po algorytmach w blockchain, kryptografii kwantowej, protokołach o wiedzy zerowej oraz szyfrowaniu homomorficznym Algorytmy kryptograficzne. Przewodnik po algorytmach w blockchain, kryptografii kwantowej, protokołach o wiedzy zerowej oraz szyfrowaniu homomorficznym
(51.35 zł najniższa cena z 30 dni)47.40 zł
79.00 zł(-40%)
Ebooka "Unblocked. How Blockchains Will Change Your Business (and What to Do About It)" przeczytasz na:
-
czytnikach Inkbook, Kindle, Pocketbook, Onyx Boox i innych
-
systemach Windows, MacOS i innych
-
systemach Windows, Android, iOS, HarmonyOS
-
na dowolnych urządzeniach i aplikacjach obsługujących formaty: PDF, EPub, Mobi
Masz pytania? Zajrzyj do zakładki Pomoc »
Audiobooka "Unblocked. How Blockchains Will Change Your Business (and What to Do About It)" posłuchasz:
-
w aplikacji Ebookpoint na Android, iOS, HarmonyOs
-
na systemach Windows, MacOS i innych
-
na dowolnych urządzeniach i aplikacjach obsługujących format MP3 (pliki spakowane w ZIP)
Masz pytania? Zajrzyj do zakładki Pomoc »
Kurs Video "Unblocked. How Blockchains Will Change Your Business (and What to Do About It)" zobaczysz:
-
w aplikacjach Ebookpoint i Videopoint na Android, iOS, HarmonyOs
-
na systemach Windows, MacOS i innych z dostępem do najnowszej wersji Twojej przeglądarki internetowej
Szczegóły ebooka
- ISBN Ebooka:
- 978-14-920-5792-5, 9781492057925
- Data wydania ebooka:
- 2019-06-17 Data wydania ebooka często jest dniem wprowadzenia tytułu do sprzedaży i może nie być równoznaczna z datą wydania książki papierowej. Dodatkowe informacje możesz znaleźć w darmowym fragmencie. Jeśli masz wątpliwości skontaktuj się z nami sklep@ebookpoint.pl.
- Język publikacji:
- angielski
- Rozmiar pliku ePub:
- 5.9MB
- Rozmiar pliku Mobi:
- 13.1MB
Spis treści ebooka
- Preface
- THE ELEPHANT IN THE ROOM
- Introduction
- DAWN, RISING
- I. A MOVEMENT BUILDS
- 1. KINDLING, MEET MATCH
- 2. CATCHING FIRE
- Bite While the Apple Is Raw
- Chance, Unchained
- Opportunity Hidden by Complexity
- The Six Forces of an Unblocked Era
- Its Time
- Bite While the Apple Is Raw
- 3. WHAT IS A BLOCKCHAIN?
- Beth Is Correct
- At the Center: Decentralization
- Value Exchange Made Smarter Through Smart Contracts
- Why is it Called a Blockchain?
- Blockchain or Blockchains?
- What Does Bitcoin Have to Do with Blockchains?
- The Many Roles of Cryptoassets
- Retaining Privacy When the Ledger is Open to Everyone
- So What?
- Beth Is Correct
- Blockchains Across Industries
- 4. THE GENESIS OF THE UNBLOCKED CUSTOMER
- The Consumer Technology Created
- How Did We Get Here?
- The Internet: Built to Fail
- Enter Blockchains
- The Era of the Unblocked Customer
- A Whole New Layer of Expectations
- Blockchain-Era Expectations Will Put More Pressure on Businesses
- Why Now?
- A Huge and Disillusioned Generation
- The First Technology with Democratization Baked In?
- 5. TORTOISE OR HARE?
- How Far Along Are We?
- The Age of Open Innovation
- Unlocking the New Tools of Open Innovation
- Breaking Away from Silicon Valley
- The Decentralization of Entrepreneurship
- There Will Be Blood
- Building on The Backs of Failure
- How Far Along Are We?
- II. THE SIX FORCES OF AN UNBLOCKED FUTURE
- 6. MORE VALUE
- Summary
- The Setting
- Wired for Middlemen
- The Rising Costand Powerof the Middleman
- When Cost Is Uncovered
- What Blockchains Make Possible
- Pure Peer-to-Peer
- In Code We Trust
- A Broad Range of Industries Are Vulnerable
- Implications: A New Balance of Power
- Death by Blockchains?
- The Middleman Is dead. Long Live the Middleman!
- Weve Welcomed New Middlemen into our Lives
- The Hinge is Value
- Customers Dont Understand What They Cant See
- At Some Point, the Unblocked Customer Will Question Your Worth
- Value Is Not One-Size-Fits-All
- The Sharing Economy, Everywhere
- We May End Up Somewhere in the Middle
- The Next-Gen Middleman
- The Importance of Clear Value
- The Value of an Ecosystem
- Put a Spotlight on Hidden Value
- Cautions and Considerations
- Cautions
- Sharing economy chokes your business model
- Competitors give middlemen the boot before you do
- Executives dont think they have responsibility for the customer
- Cautions
- Considerations
- Get closer to what customers value
- Start marketing the value of what you are already providing
- Line up a network of like-minded partners
- Seek a lower-friction place to learn
- Examples
- Decent: Affordable Health Insurance for All
- Open Garden: Disintermediating the Internet Service Provider
- Lantmäteriet: Streamlining Land Registry
- 7. DEEPER TRANSPARENCY
- Summary
- The Setting
- Seeking Assurance in a Complex World
- Consumers Expect More
- Sustainability and Responsibility: The New Corporate Norm
- Everyone Is a Stakeholder
- The Focus on Sustainability Is Here to Stay
- A Business Case for Urgency
- Transparency Affects How Our Brain Perceives a Brand
- Trust in Crisis
- Fake News Fuels Skepticism
- The Elusive Nature of True Transparency
- What Blockchains Make Possible
- All-Seeing Meets the Ever-Knowing
- Coding for Trust
- Tracking the Intangibles: Can Blockchains Kill Fake News?
- One Feature Set Drives Value for All
- A Step Toward a Better World
- Implications: When Authenticity Becomes More Than a Buzzword
- Blockchains for the Bold and the Brave
- The Appeal of a Killer Combination
- Business-First View: Yet Another Digital Transformation Must-Have?
- Society-First View: Will Pioneers Push Progress?
- Refining Customers Taste for Transparency
- A New Spin on Spin?
- This Is a Natural Next Step in Our Journey
- Cautions and Considerations
- Cautions
- The weak get weaker
- You pick the wrong thing
- Blockchains are overkill
- Cautions
- Considerations
- Get your priorities down now
- Practice a culture of openness
- Identify a pilot with impact
- Examples
- Provenance: Meaningful Change through Supply Chain Transparency
- Blockcerts: Trustworthy Digital Records
- GiveTrack: Holding Charities Accountable for Use of Donations
- 8. FAIR COMPENSATION
- Summary
- The Setting
- Imbalance is Baked into our Digital Norms
- Weve Been Willingly Looking Away
- But Now, We are Poised for a Shift
- Primed for a Better Alternative
- What Blockchains Make Possible
- Blockchains as a Foundation for a More Sustainable Digital Future
- Blockchains Promise Direct and Feature-rich Compensation
- Value Will Solidify (One Way or Another) with Market Maturation
- Implications: What Happens When Your Customer Knows Their Worth
- The Birth of the Alternative
- The Short Journey from Exposure to Expectation
- Where It Could All Begin
- Contribution Doesnt Always Mean Human
- Compensation Doesnt Always Mean Money
- Toward a More Balanced Future
- Cautions and Considerations
- Cautions
- Moving too early or too late
- Not taking emerging alternatives seriously
- Throwing the proverbial baby out with the bathwater
- Not considering how quickly an established player could move
- The inherent portability of tokens
- Cautions
- Considerations
- Understand what customers contribution means to your business
- Take a baseline of your customers current mindset
- Find your early adopters and collaborate with them
- Find ways to experimentand learnearly
- Examples
- Steemit: Compensation for Contribution
- Brave: Get Paid to Browse
- 9. ALIGNED INCENTIVES
- Summary
- The Setting
- The Steady Extinction of the Loyal Customer
- Being Heard Is Harder Than Ever
- New Tools Havent Always Driven ROI
- Loyalty Programs Are Broken
- What Blockchains Make Possible
- Powerful Incentives at Scale
- Hit Me Again, Please: What the Heck Are Tokens?
- Your Token or Mine?
- Tokens Build on a Foundation of Behavioral Psychology
- Fine-Tuned Calibrationand Impact
- The Potency of Tokens + Gamification
- More Powerful, Aligned Communities
- Blurring the Lines between Business Owners and Participants
- Implications: Program the Incentives, Program the Behavior
- Driving Escalating Commitment
- Stoking Community through Tokens
- Using Tokens to Shape Individual Behavior
- Incenting Not Just Action, but Impact
- The Next-Gen Influencer Strategy
- Using Blockchains to Ensure Quality
- But Where Do You Start?
- Agile Strategies, Smarter Marketing
- Reinvigorate the Loyalty Program
- The Power of Partnership
- The Beauty of System-Wide Alignment
- The Dangers of a Coin-Operated World
- Cautions and Considerations
- Cautions
- Overestimating (or underestimating) the value of tokens to the consumer
- Trying to explain too much or too little
- Treating customers like a social experiment
- Cautions
- Considerations
- Understand what quality engagement and content means to you
- Understand how your community, ecosystem, and mission intersect
- Find your crypto-savvy customers and collaborate with them
- Use someone elses application or platform to run test campaigns
- Examples
- Swytch: Incenting Global-Scale Adoption of Renewable Energy
- Mobivity: Aligning an Ecosystem of Brands and Consumers
- 10. BIGGER DATA
- Summary
- The Setting
- Businesses Fueled by Big Data
- Falling Short of the Big Data Promise
- Fighting the Idea of Ownership
- IoT Fuels the Fire
- Is It Time for a New Deal on Data?
- Whats Coming Next Could Change Everything
- What Blockchains Make Possible
- Who Really Owns the Data?
- Your Very Own Black Box
- Consumer at the Controls
- Securing and Protecting the Data
- The Potential of New, Powerful Data Layers
- The Blockchains Themselves Are Public Data Layers
- At the Starting Line
- The Two-Edged Sword of the Blockchain Data Story
- Implications: Rethinking the Rules of Competition
- Bigger, Better Data
- The Vision of the Data Marketplace
- The Redefinition of Competitive Advantage
- Data Science Quality Could Be More Important Than Ever
- The Power of Relationships
- The Importance of Mission
- Growing Awareness of the Value of Privacy
- A Shift That Presents Nuanced Challenges
- Know Thy Data, Know Thyself
- Enabling a New Wave of Innovation?
- Cautions and Considerations
- Cautions
- You are behind in data science
- Entering the blockchain era with a trust deficit
- A business model reliant on proprietary consumer data
- Cautions
- Considerations
- Boost your data culture in advance of blockchains
- Tap into the state of blockchain identity work
- Work on your relationship
- Take a critical look at your mission
- Examples
- uPort: Take Back Control of Identity
- Ocean: Unlocking More Data
- 11. NEW MODELS
- Summary
- Flipping Conventional Wisdom
- Extreme Peer-to-Peer
- Peer-to-peer global commerce
- Peer-to-peer ride sharing
- The Big Flip and Super Platforms
- As Things Get Smaller, Value Gets Bigger
- Education: atomizing credentials
- Insurance: atomization of time and space
- Atomization of business
- Atomizeand liquifyassets
- Summary
- Programmable Assets
- Machines Working Together to Serve Us
- Social-Aligned Models
- III. UNLEASHING AN UNBLOCKED FUTURE
- 12. WHERE TO BEGIN
- Now, Where to Begin?
- Organization Models Birthed from Disruption
- In the Blockchain Era, This Is Not Good Enough
- Isolate or Integrate?
- Time to Rethink Innovation
- Heterogeneous Collaboration Required
- Effective and Diverse
- Blockchain-Era Table Stakes
- Open Mindset
- First, Search Within
- Connect the Nodes
- Put the Customer at the Core
- Change Agents in Action
- Lydia Krefta: Shared Knowledge Drives Innovation
- Diana Biggs: From Cypherpunk to Enterprise Innovation Leader
- 13. CORPORATE INVESTING IN BLOCKCHAINS
- The Challenge and Opportunity in Early Moves
- Three Investment Strategies for the Corporation
- Investing in Disruptive Capability
- Debuting Cryptoassets in Portfolio Strategies
- Using Tokenization to Remove Friction from Capital
- A New Frontier for the Corporation
- 14. THE BIG SMALL PRINT
- Be Skeptical
- Dont Write off the Toys
- Dont Overestimate Who Cares about Privacy
- Its Nothing without Network Effects
- The Best Technology May Not Win
- Nothing Matters without Scalability
- Identity Hasnt Been Solved
- Token Instability Hasnt Been Cracked
- Consensus Mechanisms Are an Ongoing Battle
- Were Still Figuring out Governance
- But Above All, Maintain Vigilance
- 15. BRINGING IT ALL TOGETHER
- Key Questions to Help You Compose Your Next Step
- Assessment
- Aspiration
- Action
- Key Questions to Help You Compose Your Next Step
- Afterword
- THE OPPORTUNITY AND THE HOPE ARE HUMAN
- ACKNOWLEDGMENTS
- THE OPPORTUNITY AND THE HOPE ARE HUMAN
- A. Notes
- Index
O'Reilly Media - inne książki
-
JavaScript gives web developers great power to create rich interactive browser experiences, and much of that power is provided by the browser itself. Modern web APIs enable web-based applications to come to life like never before, supporting actions that once required browser plug-ins. Some are s...(177.65 zł najniższa cena z 30 dni)
186.15 zł
219.00 zł(-15%) -
How will software development and operations have to change to meet the sustainability and green needs of the planet? And what does that imply for development organizations? In this eye-opening book, sustainable software advocates Anne Currie, Sarah Hsu, and Sara Bergman provide a unique overview...(160.65 zł najniższa cena z 30 dni)
169.14 zł
199.00 zł(-15%) -
OpenTelemetry is a revolution in observability data. Instead of running multiple uncoordinated pipelines, OpenTelemetry provides users with a single integrated stream of data, providing multiple sources of high-quality telemetry data: tracing, metrics, logs, RUM, eBPF, and more. This practical gu...(143.65 zł najniższa cena z 30 dni)
143.65 zł
169.00 zł(-15%) -
Interested in developing embedded systems? Since they don't tolerate inefficiency, these systems require a disciplined approach to programming. This easy-to-read guide helps you cultivate good development practices based on classic software design patterns and new patterns unique to embedded prog...(152.15 zł najniższa cena z 30 dni)
160.65 zł
189.00 zł(-15%) -
If you use Linux in your day-to-day work, then Linux Pocket Guide is the perfect on-the-job reference. This thoroughly updated 20th anniversary edition explains more than 200 Linux commands, including new commands for file handling, package management, version control, file format conversions, an...(92.65 zł najniższa cena z 30 dni)
92.65 zł
109.00 zł(-15%) -
Gain the valuable skills and techniques you need to accelerate the delivery of machine learning solutions. With this practical guide, data scientists, ML engineers, and their leaders will learn how to bridge the gap between data science and Lean product delivery in a practical and simple way. Dav...(237.15 zł najniższa cena z 30 dni)
245.65 zł
289.00 zł(-15%) -
This practical book provides a detailed explanation of the zero trust security model. Zero trust is a security paradigm shift that eliminates the concept of traditional perimeter-based security and requires you to "always assume breach" and "never trust but always verify." The updated edition off...(203.15 zł najniższa cena z 30 dni)
203.15 zł
239.00 zł(-15%) -
Decentralized finance (DeFi) is a rapidly growing field in fintech, having grown from $700 million to $100 billion over the past three years alone. But the lack of reliable information makes this area both risky and murky. In this practical book, experienced securities attorney Alexandra Damsker ...(194.65 zł najniższa cena z 30 dni)
203.15 zł
239.00 zł(-15%) -
Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.This book shows you how to validate your initial idea, find t...(126.65 zł najniższa cena z 30 dni)
126.65 zł
149.00 zł(-15%) -
When it comes to building user interfaces on the web, React enables web developers to unlock a new world of possibilities. This practical book helps you take a deep dive into fundamental concepts of this JavaScript library, including JSX syntax and advanced patterns, the virtual DOM, React reconc...(194.65 zł najniższa cena z 30 dni)
203.15 zł
239.00 zł(-15%)
Dzieki opcji "Druk na żądanie" do sprzedaży wracają tytuły Grupy Helion, które cieszyły sie dużym zainteresowaniem, a których nakład został wyprzedany.
Dla naszych Czytelników wydrukowaliśmy dodatkową pulę egzemplarzy w technice druku cyfrowego.
Co powinieneś wiedzieć o usłudze "Druk na żądanie":
- usługa obejmuje tylko widoczną poniżej listę tytułów, którą na bieżąco aktualizujemy;
- cena książki może być wyższa od początkowej ceny detalicznej, co jest spowodowane kosztami druku cyfrowego (wyższymi niż koszty tradycyjnego druku offsetowego). Obowiązująca cena jest zawsze podawana na stronie WWW książki;
- zawartość książki wraz z dodatkami (płyta CD, DVD) odpowiada jej pierwotnemu wydaniu i jest w pełni komplementarna;
- usługa nie obejmuje książek w kolorze.
Masz pytanie o konkretny tytuł? Napisz do nas: sklep[at]helion.pl.
Książka, którą chcesz zamówić pochodzi z końcówki nakładu. Oznacza to, że mogą się pojawić drobne defekty (otarcia, rysy, zagięcia).
Co powinieneś wiedzieć o usłudze "Końcówka nakładu":
- usługa obejmuje tylko książki oznaczone tagiem "Końcówka nakładu";
- wady o których mowa powyżej nie podlegają reklamacji;
Masz pytanie o konkretny tytuł? Napisz do nas: sklep[at]helion.pl.
Książka drukowana
Oceny i opinie klientów: Unblocked. How Blockchains Will Change Your Business (and What to Do About It) Alison McCauley (0) Weryfikacja opinii następuję na podstawie historii zamówień na koncie Użytkownika umieszczającego opinię. Użytkownik mógł otrzymać punkty za opublikowanie opinii uprawniające do uzyskania rabatu w ramach Programu Punktowego.