ODBIERZ TWÓJ BONUS :: »

The Software Paradox. The Rise and Fall of the Commercial Software Market

Język publikacji: angielskim
The Software Paradox. The Rise and Fall of the Commercial Software Market Stephen O'Grady - okladka książki

The Software Paradox. The Rise and Fall of the Commercial Software Market Stephen O'Grady - okladka książki

Ocena:
Bądź pierwszym, który oceni tę książkę
Stron:
62
Dostępne formaty:
     ePub
     Mobi

Ebook 25,59 zł najniższa cena z 30 dni

49,90 zł (-15%)
42,42 zł

Dodaj do koszyka lub Kup na prezent Kup 1-kliknięciem

25,59 zł najniższa cena z 30 dni

Przenieś na półkę

Do przechowalni

Software is more important than ever today and yet its commercial value is steadily declining. Microsoft, for instance, has seen its gross margins decrease for a decade, while startups and corporations alike are distributing free software that would have been worth millions a few years ago.

Welcome to the software paradox. In this O’Reilly report, RedMonk’s Stephen O’Grady explains why the real money no longer lies in software, and what it means for companies that depend on that revenue. You’ll learn how this paradox came about and what your company can do in response.

This book covers:

  • Why it’s growing more difficult to sell software on a standalone basis
  • How software has come full circle, from enabler to product and back again
  • The roles that open source, software-as-a-service, and subscriptions play
  • How software developers have become the new kingmakers
  • Why Microsoft, Apple, and Google epitomize this transition
  • How the paradox has affected other tech giants, such as Oracle and Salesforce.com
  • Strategies your software firm can explore, including alternative revenue models

Wybrane bestsellery

O'Reilly Media - inne książki

Zamknij

Przenieś na półkę
Dodano produkt na półkę
Usunięto produkt z półki
Przeniesiono produkt do archiwum
Przeniesiono produkt do biblioteki

Zamknij

Wybierz metodę płatności

Ebook
42,42 zł
Dodaj do koszyka
Sposób płatności