phpList 2 E-mail Campaign Manager. Get to grips with the phpList e-mail announcement delivery system! David Young, phpList PAYPAL donate@phplist.com, David Young

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• phpList 2 E-mail Campaign Manager
  • Table of Contents
  • phpList 2 E-mail Campaign Manager
  • Credits
  • About the Author
  • About the Reviewer
  • www.PacktPub.com
    • Support files, eBooks, discount offers and more
      • Why Subscribe?
      • Free Access for Packt account holders
  • Preface
    • What this book covers
    • What you need for this book
    • Who this book is for
    • Conventions
    • Reader feedback
    • Customer support
    • Downloading the example code for this book
      • Errata
      • Piracy
      • Questions
  • 1. Installation and Configuration
    • Installing phpList files and database
      • Requirements
      • Downloading phpList
      • Unpacking and uploading phpList
      • Creating a database
      • Performing initial configuration
        • Database settings
        • Path settings
      • Performing web-based configuration
        • Initialize database
      • Initial login
        • Change Admin Password
        • Configure General Values
        • Configure Attributes
        • Create Lists
        • Create Subscribe Pages
    • Testing e-mail delivery
      • Create user
      • Sending a message
      • Processing the message queue (in test mode)
      • Disabling test mode
      • Processing the message queue (for real)
      • Summary
  • 2. Setting up Subscriber Forms
    • Basic concepts
    • Setting up a basic subscribe page
    • Creating a custom subscribe page
      • Creating attributes
      • Creating subscribe page
      • Customizing title and text
      • Customizing the HTML header and footer
      • Customizing delivery options
      • Selecting attributes
      • Selecting list
      • Protecting your subscribe page from spammers
        • Signing up for reCAPTCHA keys and downloading the PHP library
        • Modifying index.php
        • Modifying admin/subscribelib2.php
    • Putting a subscribe form on other applications
      • Generating HTML code for the subscribe form
      • Customizing HTML code
        • Changing the form action
        • Removing the JavaScript
        • Optional pop-up confirmation
        • Removing the subscribe form button
    • Summary
  • 3. Setting up E-mail Bounce Handling
    • E-mail bounce handling
      • Requirements
      • Configuring basic bounce settings
    • Testing and manually processing bounces
    • Reviewing bounces
      • Taking action on individual bounces
      • Interpreting why an e-mail bounced
      • Examining users whose e-mail bounces
      • Reviewing unconfirmation actions in the eventlog
    • Summary
  • 4. Setting up phpList with Popular Publishing Platforms
    • Integrating phpList with Drupal
      • Prerequisites
      • Installing and configuring the phpList integration module
        • External phpList configuration
        • Attribute mapping
        • My AccountMy Newsletters options
        • Registration Page options
        • Miscellaneous
        • Synchronize users to phpList
        • Turn on debugging
      • Configuring list access
      • Configuring Drupal permissions
      • Clearing Drupals cache
      • Confirming access to My newsletters
      • Adding the phpList subscribe block
        • Troubleshooting the phpList subscribe block
    • Integrating phpList with WordPress
      • Prerequisites
      • Installing and configuring the phpList Integration plugin
        • General Settings
        • Form Settings
      • Adding a phpList Integration page
      • Adding a phpList Integration widget
    • Integrating phpList with Facebook
      • Prerequisites
      • Preparing phpList
      • Creating the Facebook app
      • Configuring the Facebook page
      • Making phpList the default tab on your Facebook page
    • Summary
  • 5. List, User, and Administrator Management
    • Individual user management
      • Updating a user's details and list memberships (as the user)
      • Unsubscribing a user (as the user)
      • Examining a user's history (as administrator)
      • Updating a user's details (as admin)
      • Bulk user management
      • Importing users
        • Importing a simple list
        • Importing a complex list
      • Reconciling users
      • Exporting users
        • All users
        • Specific list
    • Managing lists
    • Creating a list
      • Performing member operations on a list
    • Managing administrators
      • Creating a restricted admin
      • Setting admin permissions
      • Creating a super admin
      • Assigning administrators to lists
      • Testing a new administrator
    • Summary
  • 6. Personalizing E-mail Body
    • Enhancing messages using built-in placeholders
      • Placeholders in confirmation messages
    • Personalizing messages using member attributes
    • Sending messages to subsets of lists based on attributes
      • Increasing the amount of criteria available
    • Using message templates
      • Creating a message template
    • Summary
  • 7. Measuring Effectiveness of Newsletters
    • User tracking
      • Sending a message with user tracking enabled
      • Examining user-tracking statistics per message
      • Examining user-tracking statistics per user
    • Click tracking
      • Avoiding false spam / phishing detection
      • Enabling click tracking
        • Enabling extra detail in click tracking
      • Sending an e-mail with click tracking enabled
      • Examining basic click-tracking statistics per message
    • Examining advanced user/click-tracking statistics
      • Extra statistics sidebar link
      • Overview
      • Viewing clicks by URL
      • Viewing clicks by message
      • Viewing opens by message
      • Viewing domain statistics
    • Summary
  • 8. Securing phpList
    • Changing the admin password
      • Choosing strong passwords
      • Changing phpList admin password
    • Confirming correct filesystem permissions
      • Confirming permissions in a GUI SFTP/FTP client
      • Confirming permissions using a shell session
      • Setting appropriate permissions
    • Confirming htaccess restrictions are in place
    • Securing admin pages with additional (htauth) password
      • Creating an htpasswd file
        • Creating an htpassword file online
        • Creating an htpasswd file in a Unix shell
      • Amending admin/.htaccess
    • Summary
  • 9. Advanced Features
    • Advanced bounce handling
      • Bounce rules and regular expressions
      • Creating a new bounce rule
      • Creating a new rule based on an existing bounce
      • Auto-generating new bounce rules
      • Checking current rules against bounces
    • Domain-based e-mail throttling
    • Adding attachments to messages
      • Adding multiple files simultaneously
      • Attaching files stored on your web server
      • Securing your attachments stored on the web server
    • Automatically repeat messages
      • Sending a repeating message
      • Forcing a repeating message to repeat before embargo
    • Auto-generating messages from RSS feeds
      • Enabling RSS support
      • Associating an RSS feed with a list
      • "Getting" new RSS items
      • User requirements to receive RSS messages
      • Sending a message including RSS
      • Setting your RSS message's schedule
    • Setting up processing automation
      • Requirements
      • Customize the CLI "wrapper"
    • Summary
  • 10. Hacking phpList
    • Substituting user attributes in the subject line
      • Caveat #1-no attribute substitution for a third party
      • Caveat #2-"Forward message" page displays an un-substituted subject
    • Sending system messages as HTML instead of text
      • Code changes
        • Creating the plain-text part of the message by stripping out the HTML
        • Sending both the HTML and text versions of the message
        • Stripping slashes from messages stored in the database
          • Stripping slashes from a subscribe message for normal subscriptions
          • Stripping slashes from member data change notifications
          • Stripping slashes from the confirmation message
          • Stripping slashes from the unsubscribe message
          • Stripping slashes from the personal location message
          • Stripping slashes from the subscribe message for user imports
          • Stripping slashes from the subscribe message when resending confirmations
      • Web interface changes
        • Standard system messages
        • Subscription and confirmation messages on the pre-existing subscribe page
        • Tips
          • Be sure to customize all system messages
          • Composing HTML messages
          • How to deal with placeholders producing URLs
          • Keep CSS styling inline
    • Creating a messages archive page
      • Customizing the number of messages displayed per page
      • Adding a message summary to the list
        • Hiding the summary in outgoing e-mails
        • Linking the archives to the main index
    • Sending messages using your e-mail client
      • Installing MailToList
      • Configuring the Mail To List
      • Whitelisting users
        • Manually adding users
        • Importing users
      • Processing incoming e-mails
      • Automating Mail To List using cron
      • Bugs in Mail To List
        • Plain text messages will come out blank
        • Plain text or HTML attachments will disappear
    • Summary
  • 11. Troubleshooting and Maintenance
    • General fault diagnosis
      • Test mode (the "dry run")
      • Verbose mode tell me what you're thinking
    • Common errors and warnings
      • Error: Please make sure that index.php is your default document for a directory
      • Error: IMAP is not included in your PHP installation, cannot continue
      • Fatal error: Cannot connect to database, access denied. Please contact the administrator
      • HTTP Error 500: Internal server error
      • HTTP Error 404: File not found
      • Warning: The pageroot in your config does not match the current location
      • Warning: In safe mode, not everything will work as expected
      • Warning: The attachment repository does not exist or is not writable
      • Warning: open_basedir restrictions are in effect
      • Warning: Things will work better when PHP magic_quotes_gpc = on
      • Warning: Things will work better when PHP magic_quotes_runtime = off
      • Warning: You are trying to use RSS, but XML is not included in your PHP
      • Mailer Error: SMTP Error: Could not connect to SMTP host
    • Creating a backup
      • Backing up the database
      • Backing up the files
    • Upgrading phpList
    • Where to find more help and information
    • Summary
  • Index

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