Org Design for Design Orgs. Building and Managing In-House Design Teams

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• Org Design for Design Orgs: Building and Managing In-House Design Teams
• Foreword
• Preface
  • Why We Wrote This Book
  • The Authors
  • How This Book Is Structured
  • Acknowledgments
    • Peter
    • Kristin
• 1. Why Design? Why Now?
  • The Power of Design
  • Software Is Eating the World
  • The Consumerization of All Software
  • Everything-as-a-Service
  • Double-Edged Sword of User Empowerment
  • Design Can Be So Much More Than Problem Solving
• 2. Realizing the Potential of Design
  • All Design Is Service Design
  • The Double Diamond
    • Design Defines
    • Design Makes Strategy Concrete
    • Customer-Centered Planning
    • The Bulk of Design Is Execution
  • Bringing Design In-House
  • The Three-Legged Stool
    • The Expanded Role of Design
• 3. 12 Qualities of Effective Design Organizations
  • Foundation
    • 1. Shared Sense of Purpose
    • 2. Focused, Empowered Leadership
      • Focused leadership
      • Autonomy
      • Executive access
    • 3. Authentic User Empathy
    • 4. Understand, Articulate, and Create Value
  • Output
    • 5. Support the Entire Journey
      • Facilitation: the non-craft design skill
    • 6. Deliver at All Levels of Scale
    • 7. Establish and Uphold Standards of Quality
    • 8. Value Delivery Over Perfection
  • Management
    • 9. Teams Are Made of People, Not Resources
      • Are team members respected as individuals?
      • Do team members work reasonable hours?
      • Are team members encouraged to grow?
    • 10. Diversity of Perspective and Background
    • 11. Foster a Collaborative Environment
    • 12. Manage Operations Effectively
  • Our Humanistic Agenda
• 4. The Centralized Partnership
  • Organizational Models for Design Teams
    • Centralized Internal Services
      • Benefits of centralization
      • Drawbacks of centralization
    • Decentralized and Embedded
      • Benefits of decentralized design teams
      • Drawbacks of decentralized organization
  • Centralized Partnership: The Best of Both Worlds
    • The Makeup of a Design Team
      • Team leads for centralized partnerships
    • Organizing Your Teams
      • How this could work
      • Organize by the customers journey
      • Commitment is key
      • Design operations must be made explicit
  • Where Does the Design Organization Report?
    • New Problems Warrant New Organizational Models
• 5. Roles and Team Composition
  • Individual Contributors
    • Product Designer
    • Communication Designer
    • User Experience (UX) Researcher
    • Design Program Manager
      • Design Program Management skillset
    • Content Strategist
    • Service Designer
    • Creative Technologist
  • Design Leadership
    • Head of Design
    • Design Manager/Design Director
    • Creative Director
    • Director of Design Program Management
  • Five Stages of Design Organization Evolution
    • Stage 1: The Initial Pair
    • Stage 2: A Full Team
    • Stage 3: From Design Team to Design Organization
    • Stage 4: Coordination to Manage Complexity
    • Stage 5: Distributed Leadership
    • Where to Go from Here
• 6. Recruiting and Hiring
  • Establishing Headcount
  • Recruiting
    • Recruiting Is the Whole Teams Responsibility
    • Sourcing Candidates
      • Schools and training programs
        • Which schools?
        • Training programs
      • Career fairs
      • Internships
    • Crafting the Job Posting
    • Online Services
      • Reaching out to prospective candidate
    • External Recruiters
    • Networking
    • Reviewing Portfolios
  • The Candidate Review Process
    • Initial Screens (by Phone or In-Person)
    • Day of Interviews
      • Portfolio presentation
      • The interviews
      • Coordinating feedback
    • Reference Checks
  • Making the Hire Decision
    • Contract-to-Hire
  • Extending the Offer
  • Its Not a Sprint, Its a Marathon
• 7. Developing the Team: Professional Growth and Managing People
  • Levels Framework for Designers
    • Levels and Career Paths
    • Core Design Skills
    • Level 1: Becoming a Design Professional
      • Core skills
      • Soft skills
      • Responsibilities
    • Level 2: The Solid Contributor
      • Core skills
      • Soft skills
      • Responsibilities
    • Level 3: Stepping Upfrom Doer to Leader
      • Core skills
      • Soft skills
      • Leadership skills
      • Responsibilities
    • Level 4: Taking Charge
      • Core skills
      • Soft skills
      • Leadership skills
      • Responsibilities
    • Level 5: The Complete Design Leader
      • Core skills
      • Leadership skills
      • Responsibilities
  • The Manager Path
    • Rules of Thumb for Managing Designers
      • Set clear expectations
      • Support, dont manage
      • Help remove obstacles
      • Go to the mat when necessary
      • Frequent feedback
      • Its not about design
      • Get to know them as people
    • The Personal Professional Mission
  • Design Community Participation and Leadership
  • Investing in Professional Development
  • Growth Through the Organization
  • Climbing the Corporate Trellis
• 8. Creating a Design Culture
  • The Elements of Culture
  • Values
    • There Is No One Best Design Culture
    • That Said...
    • Articulate Your Charter
  • Environment
    • Physical Environments
    • Stuff on Shelves and Walls
    • Where Do People Sit?
    • Virtual Environments
  • Activities
    • Onboarding
    • Meetings
    • Doing the Work
    • Providing Critique
    • Exposure to Customers
    • Cross-Team Collaboration
    • Design Community Involvement
  • Spreading Culture
• 9. Successful Interaction with Other Disciplines
  • Phase 1: Achievable
    • Clear Decision Making
    • Design Team as Gating Function
    • Maintaining Quality
    • Defined Roles and Expectations
  • Phase 2: Sustainable
    • Protecting Maker Time
    • Operating Agreements
    • Communication
  • Phase 3: Impactful
  • Conclusion
• 10. Parting Thoughts
  • The Untapped Opportunity for Design
  • Keep Design Weird
  • Beyond Features and into a World of Experience
• A. About the Authors
• B. OReilly: Org Design for Design Orgs
• Index
• About the Authors
• Colophon
• Copyright

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