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Magento: Beginner's Guide. As a non-techie you might be a bit daunted at the thought of taking on an e-commerce system as powerful as Magento. But don't be – our guide makes it all so accessible with its user-friendly, absolute-beginner approach Sander Schoneville, Robbert Ravensbergen, William Rice

Język publikacji: angielskim
Magento: Beginner's Guide. As a non-techie you might be a bit daunted at the thought of taking on an e-commerce system as powerful as Magento. But don't be ‚Äì our guide makes it all so accessible with its user-friendly, absolute-beginner approach Sander Schoneville, Robbert Ravensbergen, William Rice - okladka książki

Magento: Beginner's Guide. As a non-techie you might be a bit daunted at the thought of taking on an e-commerce system as powerful as Magento. But don't be ‚Äì our guide makes it all so accessible with its user-friendly, absolute-beginner approach Sander Schoneville, Robbert Ravensbergen, William Rice - okladka książki

Autorzy:
Sander Schoneville, Robbert Ravensbergen, William Rice
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320
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Magento is one of the most powerful, flexible, and customizable e-commerce systems. It offers you the ability to create and manage a profitable online store. As your online store grows, you can be sure that this robust e-commerce system can handle your needs. However, getting started with Magento can be difficult without the right guidance.Magento Beginner's Guide - Second Edition provides guidance in the form of a step-by-step approach to building a simple, effective online store. The book covers the key features of Magento that will help you get your store up and running. It guides you through installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders.Magento Beginner's Guide - Second Edition guides you through the installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders.

You will start with installing Magento on a hosting provider or on your local machine for testing purposes. From there, you will learn everything Magento has to offer, from working with products to adding additional functions.After installing Magento, you'll learn how to set up your first store and add multiple stores in the same environment. One of Magento's strengths, the product catalogue, will also be discussed thoroughly. From there we'll continue to set up payment and shipping methods. You'll learn to use themes to give your store the look and feel you need. As well as that, you'll start using extensions to expand Magento's functionality and you'll learn to process your first orders.You will learn to customize the default Magento storefront so that it becomes your personalized store and also about Magento's directory structure and find out where some of the elements of a store are customized. As you work your way through each chapter, your store will grow in scope and sophistication. By the time you finish this book, you should have a complete, working online store.

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O autorach książki

Sander Schoneville is a Technical Director at GroupDeal, a Dutch daily deals site based on Magento. His has his background set in media psychology and business informatics. He combines both fields to create effective websites. He has worked with Magento since its early releases in 2008 and has written a Dutch book about Magento. Together with co-writer Robbert Ravensbergen, he's running an e-commerce blog at https://www.boostingecommerce.com.
Robbert Ravensbergen is an experienced e-commerce and IT manager. He has been working in several international roles for various companies. He's also a passionate writer and blogger. WordPress, WooCommerce, and Magento are the topics that he writes about.

Robbert released several books about Magento and WooCommerce for Packt Publishing during the last couple of years. Besides this, he's an important writer in the Netherlands and well known for his understandable books for beginners about WordPress.

Readers can reach Robbert on his personal blog at https://www.joomblocks.com.
William Rice is an e-learning professional from New York City. He has written books on Moodle, Blackboard, Magento, and software training. He enjoys building e-learning solutions for businesses and gains professional satisfaction when his courses help students. His hobbies include writing books, practicing archery near JFK Airport, and playing with his children. He is fascinated by the relationship between technology and society, how we create our tools, and how they shape us in turn. Married to an incredible woman who encourages his writing pursuits, he has two amazing sons.

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