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    Synthetic Organizational Evaluation. Emotional, Behavioural and Financial Effects of Marketing Activities in Effectiveness and Efficiency Evaluation (ebook)(audiobook)(audiobook) Książka w języku angielskim

    Okładka książki/ebooka Synthetic Organizational Evaluation. Emotional, Behavioural and Financial Effects of Marketing Activities in Effectiveness and Efficiency Evaluation

    Okładka książki Synthetic Organizational Evaluation. Emotional, Behavioural and Financial Effects of Marketing Activities in Effectiveness and Efficiency Evaluation

    Okładka książki Synthetic Organizational Evaluation. Emotional, Behavioural and Financial Effects of Marketing Activities in Effectiveness and Efficiency Evaluation

    Okładka książki Synthetic Organizational Evaluation. Emotional, Behavioural and Financial Effects of Marketing Activities in Effectiveness and Efficiency Evaluation

    Ocena:
    Bądź pierwszym, który oceni tę książkę
    Stron:
    192
     
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    The problem of enterprise assessment which is connected with the category of effectiveness and efficiency is the research interest of the author of this publication. There are two complementary categories. In the book it is assumed that the performance of an enterprise (the effects of its activities) is the basis for the interpretation of effectiveness and efficiency. The author presents business survey results which aim was to determine the place of different marketing and financial effects in the company assessment. 

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