Digital Marketing with Drupal. The ultimate guide to build and deploy a complete digital marketing platform on top of Drupal José Fernandes, Dries Buytaert
- Autorzy:
- José Fernandes, Dries Buytaert
- Wydawnictwo:
- Packt Publishing
- Ocena:
- Stron:
- 316
- Dostępne formaty:
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Digital Marketing with Drupal. The ultimate guide to build and deploy a complete digital marketing platform on top of Drupal
Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns.
Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services.
By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services.
By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
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As social networks become more popular, their role in the classroom has come under scrutiny. Drupal offers a wide variety of useful tools for educators. Within a single Drupal site, you can set up social bookmarking, podcasting, video hosting, formal and informal groups, rich user profiles, and other features commonly associated with social web com-
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Drupal is ideally equipped to serve as a base system for creating a custom social networking site like Facebook or MySpace. While these large social networks have their place, niche social networking websites can help promote businesses, products, projects, and hobbies of any nature.Drupal 7 Social Networking provides careful instructions and clear-
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Drupal 7 contains features for which site administrators have been clamoring for years, including support for fields, an improved administration interface, better database support, improved theming, and more. You could of course make a laborious search on sites, blogs, and many online tutorials that would promise to update you about every new featu-
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Themes are among the most powerful features that can be used to customize a website to fit your needs. The greatest strength of Drupal lies in its design, which, when done right, allows developers to customize every aspect of the site. Although it might sound easy to customize the look of your site, it's not a cakewalk to build custom themes that a-
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Often a company hires a web designer to build its Drupal site, and then takes over running the site in house. This book is for the Content Editors concerned with the ongoing creation and maintenance of the site content.In a few hours, you'll have the knowledge needed to maintain and edit your web site as a content-rich place that visitors return to-
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The Drupal View modules give you flexibility and freedom to customize the display of your web site's content. Although there are more than 100 views-enabled modules, few site administrators use Drupal Views to its full potential.This book will enable you to realize the fullest potential of this powerful resource by providing a wide variety of power-
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Szczegóły książki
- Tytuł oryginału:
- Digital Marketing with Drupal. The ultimate guide to build and deploy a complete digital marketing platform on top of Drupal
- ISBN Ebooka:
- 978-18-010-7585-5, 9781801075855
- Data wydania ebooka :
-
2022-03-04
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- Język publikacji:
- 1
- Rozmiar pliku Pdf:
- 14.2MB
- Rozmiar pliku ePub:
- 14.4MB
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