Michael Wicherski, for the past several years, has been applying his business sense and knowledge towards designing, developing, and implementing custom solutions for hundreds of Salesforce customers, and has worked with clients of varying sizesfrom mom-and-pop shops that are just opening to Fortune 100 companies. During his time at MK Partners, Michael honed his skills for translating business processes into business logic. He is currently the senior Salesforce developer at The Agency RE, a real-estate firm in the heart of Beverly Hills, where he oversees the day-to-day use of Salesforce; plans, designs, and implements new functionality enhancements; and optimizes those currently in place. An avid developer and a nerd at heart, Michael is constantly searching for those bleeding-edge technology innovations that can squeeze that extra bit of efficiency into his work. Michael has also collaborated with peers on other publications related to Salesforce, most notably as the technical editor of Salesforce.com for Dummies, 5th Edition.
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