API Analytics for Product Managers. Understand key API metrics that can help you grow your business Deepa Goyal, Kin Lane
- Autorzy:
- Deepa Goyal, Kin Lane
- Wydawnictwo:
- Packt Publishing
- Wydawnictwo:
- Packt Publishing
- Ocena:
- Stron:
- 344
- Dostępne formaty:
-
PDFePub
- Audiobook w mp3
Opis
książki
:
API Analytics for Product Managers. Understand key API metrics that can help you grow your business
APIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation?
API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development.
Of course, it's not all about the product—as any good product manager knows; you need to understand your customers’ needs, expectations, and satisfaction too. Once you've gathered your data, you’ll need to be able to derive actionable insights from it. This is where the book covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals.
By the end of this book, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs.
API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development.
Of course, it's not all about the product—as any good product manager knows; you need to understand your customers’ needs, expectations, and satisfaction too. Once you've gathered your data, you’ll need to be able to derive actionable insights from it. This is where the book covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals.
By the end of this book, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs.
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API Analytics for Product Managers is a concise and fast-paced guide to learning about every aspect of the process of researching, strategizing, marketing, and continuously measuring the effectiveness of APIs that will ensure you meet your SaaS business goals with ease.-
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Szczegóły książki
- Tytuł oryginału:
- API Analytics for Product Managers. Understand key API metrics that can help you grow your business
- ISBN Ebooka:
- 978-18-032-4196-8, 9781803241968
- Data wydania ebooka :
-
2023-02-21
Data wydania ebooka często jest dniem wprowadzenia tytułu do sprzedaży i może nie być równoznaczna
z datą wydania książki papierowej. Dodatkowe informacje możesz znaleźć w darmowym fragmencie.
Jeśli masz wątpliwości skontaktuj się z nami sklep@ebookpoint.pl.
- ISBN Audiobooka:
- 978-18-051-2457-3, 9781805124573
- Data wydania audiobooka :
-
2023-03-15
Data wydania audiobooka często jest dniem wprowadzenia tytułu do sprzedaży i może nie być równoznaczna
z datą wydania książki papierowej. Dodatkowe informacje możesz znaleźć w darmowym fragmencie.
Jeśli masz wątpliwości skontaktuj się z nami sklep@ebookpoint.pl.
- Język publikacji:
- 1
- Rozmiar pliku Pdf:
- 12.9MB
- Rozmiar pliku ePub:
- 11.2MB
- Rozmiar pliku mp3:
- 1008.6MB
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