Tom helps organisations improve their marketing and customer processes, and to improve their efficiency, risk analysis and fraud detection, through new knowledge and predictive capabilities extracted from their data.
Tom has been in the field of data mining for 21 years, has created world-leading data mining tools, including joint authorship of the CRISP-DM industry standard data mining methodology. Tom has undertaken data mining for organizations in a wide range of sectors including banking, telecommunications, retail, manufacturing, media, science and medicine, government and law enforcement, in addition to data mining R&D with a wide range of commercial and academic partners. Recent thought-leadership includes the 9 Laws of Data Mining.
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