Justin Counts is a sales, marketing, and innovation leader with 25+ years of experience spanning strategy consulting, mobility, luxury, SaaS, and enterprise growth incubation. He has held senior leadership roles at Deloitte, Ford Motor Company, Lincoln, and PE-backed growth firms – leading organizations in transformation initiatives across the U.S. and China. Justin is the founder of JCLA Labs, where he helps leadership teams apply AI-enhanced design thinking to navigate growth. He is also the creator of the Define-Design-Refine™ framework, a practical blueprint for aligning people, process, and technology to create defensible competitive advantage.
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