Dawn Anderson is an SEO consultant with more than 20 years of experience, recognized for bridging hands-on search marketing with the computer science discipline of Information Retrieval. She researches search engine engineering and speaks internationally on generative AI, AI search, and the shift toward generative information retrieval. Dawn holds a PgDip and MSc in Digital Marketing Strategy and is currently pursuing an MSc in Computer Science with Data Science. She also leads a digital agency, judges industry awards, and lectures on digital strategy.
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