App Savvy. Turning Ideas into iPad and iPhone Apps Customers Really Want
- Autor:
- Ken Yarmosh
- Ocena:
- Bądź pierwszym, który oceni tę książkę
- Stron:
- 352
- Dostępne formaty:
-
ePubMobi
Opis ebooka: App Savvy. Turning Ideas into iPad and iPhone Apps Customers Really Want
How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product.
Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.
- Learn about the App Store and how Apple's mobile devices function
- Follow guidelines for vetting and researching app ideas
- Validate your ideas with customers -- and create an app they’ll be passionate about
- Assemble your development team, understand costs, and establish a workable process
- Build your marketing plan while you develop your application
- Test your working app extensively before submitting it to the App Store
- Assess your app's performance and keep potential buyers engaged and enthusiastic
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Szczegóły ebooka
- ISBN Ebooka:
- 978-14-493-9733-3, 9781449397333
- Data wydania ebooka:
- 2010-08-31 Data wydania ebooka często jest dniem wprowadzenia tytułu do sprzedaży i może nie być równoznaczna z datą wydania książki papierowej. Dodatkowe informacje możesz znaleźć w darmowym fragmencie. Jeśli masz wątpliwości skontaktuj się z nami sklep@ebookpoint.pl.
- Język publikacji:
- angielski
- Rozmiar pliku ePub:
- 9.7MB
- Rozmiar pliku Mobi:
- 9.7MB
Spis treści ebooka
- App Savvy
- SPECIAL OFFER: Upgrade this ebook with OReilly
- Advance Praise for App Savvy
- Foreword
- Is an App a Tool or a Behavior?
- Preface
- Who Should Read This Book
- What You Need to Use This Book
- How This Book Is Organized
- Conventions Used in This Book
- Terms
- Safari Books Online
- How to Contact Us
- Acknowledgments
- I. Strategy
- 1. You Have an App Idea...Now What?
- The New App Store
- Looking at the Numbers
- The New App Store
- Evaluating Your Idea
- The App Store
- Categories and search
- App Store listing and customer feedback
- Ongoing awareness
- The App Store
- Quantifying Your App
- Revenue models
- App type
- Pricing
- Your apps best-case scenario
- Gleaning insights through rankings
- 1. You Have an App Idea...Now What?
- Know Thyself and Thy Resources
- Looking in the mirror
- Looking in the wallet and at the watch
- Interviews
- Digital Post: Mike Rundle
- Mobclix: Krishna Subramanian
- Recap
- 2. Finding Your Inner App
- Getting Familiar with Apple Devices
- Before That...Think First, Design Later
- Breaking Down Devices and Device-Related Features
- The touch generation
- Fundamentals of all devices
- iPod touch
- iPhone
- iPad
- Summary
- iOS 4
- Multitasking
- Game Center
- iAd
- Getting Familiar with Apple Devices
- Approaching App Innovation
- Your Heart and Brain
- When Being Blue Doesnt Mean Youre Sad
- Blue Ocean Strategy
- Making it more practical
- Other Differentiators
- Interviews
- Smule: Jeff Smith
- Sophiestication Software: Sophia Teutschler
- Recap
- 3. From Idea to Concept
- Customers Are the Key
- Why Customers? Why Now?
- Who Are Your Customers?
- Traits of the right customer
- How to Find Your Customers
- Your network
- Surveys and the social web
- Customers Are the Key
- What to Discuss with Your Customers
- Making initial contact
- Customer interviews
- Creating a Concept App
- Artistically Challenged
- Understanding Wireframes
- Creating wireframes
- Reengaging Customers
- Interviews
- KISSmetrics: Cindy Alvarez
- Balsamiq Studios: Peldi Guilizzoni
- Recap
- II. Development
- 4. For Hire: Identifying Help
- Your App Team
- Skills
- Product management
- Design
- Software development
- Skills
- Vetting Help
- Referrals and client references
- Portfolios
- Agreements and protection
- Your App Team
- Costs
- Reconciling costs
- Ways to save
- 4. For Hire: Identifying Help
- Finding Resources
- Streamlining Solicitations
- Where to Look
- Independent contractors
- Agencies
- Make Your Decision
- Interviews
- GetAppsDone.com: Davide Di Cillo
- AppStoreHQ: Chris DeVore
- Recap
- 5. Getting a Working App
- The Development Process
- Your Apps Roadmap
- Releases, Features, and Updates
- Get features out of your head
- Initial feature list for AudioBookShelf
- Get features out of your head
- Releases, Features, and Updates
- Defining v1.0
- Prioritizing features
- Design and development tasks
- Cutting features
- Creating your initial roadmap
- Your Apps Description
- Design and Development
- Design
- User experience design
- Human Interface Guidelines
- iPhone versus iPad
- Translating wireframes to screens
- Devices and resolutions
- Finishing touches
- Design
- Development
- Technical architecture
- Programming and integration
- Repositories and source code
- Tuning and optimization
- Managing Your Apps Progress
- Staying Organized
- Tasks and tickets
- Customer feedback and support
- Staying Organized
- Screens and Prototypes
- Interviews
- Tapbots: Paul Haddad and Mark Jardine
- Agile Web Solutions: Roustem Karimov
- Recap
- 6. Making Your App Better Before It Reaches the App Store
- Installing Your App
- UDID
- Registering a Device with the Provisioning Portal
- Mobile Provisioning File
- Development App
- Installing through iTunes
- Installing through the iPhone Configuration Utility
- Installing Your App
- Going Beta
- Cultivating Beta Testers
- Quality Assurance and Feedback
- Make Testing Real
- Feedback and Bugs
- Going Deeper with Nasty Bugs
- iPhone Backup Extractor
- Organizer
- Finding crash logs on your computer
- Funneling Feedback
- Interviews
- Hog Bay Software: Jesse Grosjean
- Mariner Software: Michael Wray
- Recap
- III. Launch
- 7. Preparing for the App Store Submission
- Finishing Development
- Analytics
- Other tools for feedback
- Analytics
- Your App Store App Binary
- Finishing Development
- 7. Preparing for the App Store Submission
- iTunes Connect
- Checklist for App Store Submission
- App Store Submission
- App Information
- Rights and Pricing
- Version Information
- App Summary and binary upload
- App Store Approval Process
- Status and status history
- Rejections and resubmissions
- Approved and Ready for Sale
- Interviews
- TapMetrics: Christopher Brown
- PoweryBase: Dominik Balogh
- Recap
- 8. Building Your Marketing Crescendo
- Changing Your Marketing Mindset
- The Best New Way to Market...Doesnt Exist
- How to Use This Chapter
- Changing Your Marketing Mindset
- Your Marketing Crescendo
- Phase 1
- Use Twitter
- Start reading
- Keep going
- Phase 1
- Phase 2
- Email marketing
- Splash and landing pages
- Advertising your splash page
- Phase 3
- Screenshot sneak peeks
- Start blogging
- Recruit beta testers
- Initial email outreach
- Phase 4
- Launch content
- Website
- Media outreach
- Launching Your App (Phase 5)
- Promo Codes
- Launch Checklist
- Additional Promotion
- Interviews
- tap tap tap: Phill Ryu
- Grades: Jeremy Olson
- TouchArcade: Arnold Kim
- Recap
- 9. Measuring Success and Future Development
- Into the App Store
- Monitoring Feedback
- Qualitative feedback
- Quantitative feedback
- Monitoring Feedback
- Into the App Store
- Keeping Customers Engaged
- Listening and Learning
- Obsessive customer support
- App Store listing changes
- Listening and Learning
- App Updates
- Managing the scope of updates
- More beta testing
- Submitting your update to Apple
- Whats coming
- Assessing Your Apps Future
- Closed for Business?
- Beyond Warning Signals
- Toward the Future
- Interviews
- Flurry: Peter Farago
- Lumos Labs: Romain David
- appFigures: Ariel Michael
- Recap
- A. Afterword
- When Mobile Is No Longer the Exception
- IV. Tips and Tools
- B. Tips and Tools
- iOS Developer Program
- Registration and Enrollment
- Paid Application Contract
- iOS Developer Program
- Tools
- iOS SDK
- Organizer
- Building onto a device
- iOS SDK
- Third-Party Tools
- B. Tips and Tools
- Additional Resources
- Index
- About the Author
- SPECIAL OFFER: Upgrade this ebook with OReilly
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