- Offer -- the size and the complexity of the offer makes it possible to actively influence on the kinds of literature promoted in points of sale and in the media.
- Individualism -- each brand has its own development strategy, which effectiveness is measured independently of the other brands’ results.
- Know-how -- the knowledge and resources that allow to introduce a new brand and strengthen its market position in short-term.
- Confidence -- entities of the Polish book market have close relations with the Publishing Group and put confidence in it.
