- (BOOL)application:(UIApplication *)application
   didFinishLaunchingWithOptions:(NSDictionary *)launchOptions
{
   PeopleViewController *peopleVC = [[PeopleViewController alloc] 
      initWithManagedObjectContext:[self managedObjectContext]];
   UINavigationController * navCtrl = [[UINavigationController alloc]
      initWithRootViewController:peopleVC];
   [peopleVC release];
   peopleVC = nil;

   [self.window addSubview:[navCtrl view]];
   [self.window makeKeyAndVisible];

   return YES;
}
