101 UX Principles. Actionable Solutions for Product Design Success - Second Edition

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• 1. Everyone Can Be Great at UX
• 2. Be Strategic About Using These Principles
• 3. Don’t Be Afraid to Ship Something Simple…
• 4. …But Complexity Can Be Good for Some Users
• 5. Use A/B Testing To Test Your Ideas
• 6. Test with Real Users
• 7. Nobody Cares About Your Brand
• 8. Don't Use More Than Two Typefaces
• 9. Users Already Have Fonts on Their Computers, So Use Them
• 10. Use Type Size and Weight to Depict an Information Hierarchy
• 11. Use a Sensible Default Size for Body Copy
• 12. Use an Ellipsis to Indicate That There's a Further Step
• 13. Make Interactive Elements Obvious and Discoverable
• 14. Make Buttons a Sensible Size and Group Them Together by Function
• 15. Make the Whole Button Clickable, Not Just the Text
• 16. Don’t Invent New, Arbitrary Cont rols
• 17. Search Should be a Text Field with a Button Labeled Search
• 18. Sliders Should Be Used for Non-Quantifiable Values Only
• 19. Use Numeric Entry Fields for Precise Integers
• 20. Don't Use a Drop-Down Menu If You Only Have a Few Options
• 21. Allow Users to Undo Destructive Actions
• 22. Optimise your interface for mobile
• 23. Use Infinite Scroll for Feed–Style Content Only
• 24. If Your Content Has a Beginning, Middle and End, Use Pagination
• 25. Allow Users to Accept or Reject Cookies with One Click
• 26. Help users understand their next steps from Empty States
• 27. Make Getting Started Tips Easily Dismissable
• 28. When a User Refreshes a Feed, Move Them to the Last Unread Item
• 29. Don't Hide Items Away in a Hamburger Menu
• 30. Make Your Links Look Like Links
• 31. Split Menu Items Down Into Subsections, so Users Don’t Have to Remember Large Lists
• 32. Categorize Settings in an Accessible Way
• 33. Repeat Menu Items in the Footer or Lower Down in the View
• 34. Use Consistent Icons Across the Product
• 35. Don't Use Obsolete Icons
• 36. Don’t Try to Depict a New Idea with an Existing Icon
• 37. Never Use Text on Icons
• 38. Always Give Icons a Text Label
• 39. Use Device-Native Input Features Where Possible
• 40. Streamline Creating and Entering Passwords
• 41. Always Allow the User to Paste into Password Fields
• 42. Don't Attempt to Validate Email Addresses
• 43. Respect Users’ Time and Effort in Your Forms
• 44. Pick a Sensible Size for Multiline Input Fields
• 45. Use Animation with Care in User Interfaces
• 46. Use the Same Date Picker Controls Consistently
• 47. Pre-Fill the Username in “Forgot Password” Fields
• 48. Make Your Input Systems Case-Insensitive
• 49. Chatbots Are Usually a Bad Idea
• 50. If Your Forms Are Good, Your Product Is Good
• 51. Validate Data Entry as Soon as Possible
• 52. If the Form Fails Validation, Show the User Which Field Needs Their Attention
• 53. Users Don’t Know (and Don’t Care) About Your Data Formats
• 54. Pick the Right Control for the Job
• 55. Allow Users to Enter Phone Numbers However They Wish
• 56. Use Dropdowns Sensibly for Date Entry
• 57. Capture the Bare Minimum When Requesting Payment Card Details
• 58. Make it Easy for Users to Enter Postal or ZIP Codes
• 59. Don't Add Decimal Places to Currency Input
• 60. Make It Painless for the User to Add Images
• 61. Use a “Linear” Progress Bar If a Task Will Take a Determinate Amount of Time
• 62. Show a Numeric Progress Indicator on the Progress Bar
• 63. Show a “Spinner” If the Task Will Take an Indeterminate Amount of Time
• 64. Contrast Ratios Are Your Friends
• 65. If You Must Use “Flat Design” Then Add Some Visual Affordances to Controls
• 66. Avoid Ambiguous Symbols
• 67. Make Links Make Sense Out of Context
• 68. Add Skip to Content Links Above the Header and Navigation
• 69. Never Use Color Alone to Convey Information
• 70. If You Turn off Device Zoom with a Meta Tag, You’re Evil
• 71. Give Navigation Elements a Logical Tab Order
• 72. Write Clear Labels for Controls
• 73. Make Tappable Areas Finger-Sized
• 74. Let Users Turn off Specific Notifications
• 75. Each Aspect of a User’s Journey Should Have a Beginning and End
• 76. The User Should Always Know What Stage They Are at in Any Given Journey
• 77. Use Breadcrumb Navigation
• 78. Users Rarely Care About Your Company
• 79. Follow the Standard E-Commerce Pattern
• 80. Show an Indicator If the User’s Work Is Unsaved
• 81. Let Users Give Feedback, but Don’t Hassle Them
• 82. Don't Use a Vanity Splash Screen
• 83. Make Your Favicon Distinctive
• 84. Add a “Create From Existing” Flow
• 85. Make it Easy for Users to Pay You
• 86. Give Users the Ability to Filter Search Results
• 87. Your Users Probably Don’t Understand the Filesystem
• 88. Show, Don't Tell
• 89. Be Consistent with Terminology
• 90. Use “Sign In” and “Sign Out”, Not “Log In” and “Log Out”
• 91. Make It Clear to Users If They’re Joining or Signing In
• 92. Standardize the Password Reset Experience
• 93. Write Like a Human Being
• 94. Choose Active Verbs over Passive
• 95. Search Results Pages Should Show the Most Relevant Result at the Top of the Page
• 96. Pick Good Defaults
• 97. Only Use Modal Views for Blocking Actions
• 98. Give Users The Experience They Expect
• 99. Decide Whether an Interaction Should Be Obvious, Easy, or Possible
• 100. “Does It Work on Mobile?” Is Obsolete
• 101. Don’t Join the Dark Side

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