The sales department of Helion SA is considered to be a model example of book distribution on the Polish market. The distribution excludes wholesalers and is based on direct cooperation with the retail chains. The sales department consists of a dozen or so sales representatives, effective logistics division and one of the biggest Internet bookstores in Poland.
Sales representatives reach over 1000 points of sale with the book offer, including all major Polish bookstores, bookshop chains and most of hypermarket chains in their own distribution network, providing service within 38 hours. Marketing activities run in points of sale are of great significance for the publisher. Every year sales agents are given nearly 20,000 free of charge POS materials (equipment needed for book display, promotional materials that build brand awareness, materials supporting promotional actions). The sales division consults and coordinates new promotional actions with sales agents, each time giving them materials prepared by the publisher.
